Managing social media practices in the digital economy:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2020]
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| Schriftenreihe: | Advances in marketing, customer relationship management, and E-Services (AMCRMES) Book Series
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxvi, 312 Seiten Illustrationen |
| ISBN: | 9781799821854 |
Internformat
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Datensatz im Suchindex
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| adam_text | Table of Contents Foreword.............................................................................................................. xv Preface...................... ............................................................................................ xvii Chapter 1 An Evaluative Framework for the Most Suitable Theory of Mobile Learning..... 1 Niti Mittal, Jaypee Institute of Information Technology, India Monica Chaudhary, S. P. Jain School of Global Management, Sydney, Australia Shirin Alavi, Jaypee Institute of Information Technology, India Chapter 2 Promotion of Tourism Using Social Media........................................................... 25 Vandana Ahuja, Amity Business School, Amity University, Noida, India Chapter 3 A Content Marketing Framework to Analyze Customer Engagement on Social Media...... ......................................................................................................45 Sofia Balio, School of Economics and Management, University of Porto, Portugal Beatriz Casais, School of Economics and Management, University of Minho, Portugal IPAM Porto, Portugal Chapter 4 A Literature Review of Social Media for Marketing: Social Media Use in B2C and B2B Contexts............................................................................................67 Bahtışen Kavak, Hacettepe University, Turkey Neslişah Özdemir, Kastamonu University, Turkey Gülay Erol-Boyacı, Başkent University, Turkey
Chapter 5 How Does Firm- and User-Generated Content Benefit Firms and Affect Consumers? A Literature Review...........................................................................97 Niray Tunçel, Hacettepe University, Turkey Nihan Yılmaz, Hacettepe University, Turkey Chapter 6 Social Media and E-Commerce: A Study on Motivations for Sharing Content From E-Commerce Websites................................................................................ 121 Tiago Da Costa, Faculty of Economics, University of Porto, Portugal Beatriz Casais, School of Economics and Management, University of Minho, Portugal IPAM Porto, Portugal Chapter 7 Empowering the Economic Impact of Virtual Communities: Managing Trust in the Sharing Economy........................................................................................ 150 Tuğçe Aslan, Duzce University, Turkey Adem Akbiyik, Sakarya University, Turkey Chapter 8 Social Media: Concept, Role, Categories, Trends, Social Media and AI, Impact on Youth, Careers, Recommendations..................................................... 172 Priyanka Garg, Tamia Milia Islamia University, India Saloni Pahuja, Amity University, Noida, India Chapter 9 Social Media Usage in Online Consumer Decision Process and Buying Behaviour............................................................................................................... 193 Lydia Andoh-Quainoo, Pentecost University College, Ghana Chapter 10 Methods of Published Articles on Digital Economy: Analysis and Reflections on Databases SCOPUS and Web of
Science....................................................... 213 Luciana Aparecida Barbieri da Rosa, Universidade Federai de Santa Maria, Brazil Maria Carolina Martins-Rodrigues, CIEO, Universidade do Algarve, Portugal Tais Pentiado Godoy, Universidade Federai de Santa Maria, Brazil Waleska Yone Yamakawa Zavatti Campos, IAG Business School, Pontifical Catholic University ofRio de Janeiro, Brazil Larissa Cristina Barbieri, Faculdade de Educação São Luis, Brazil
Chapter 11 Social Network Sites (SNS) and Their Irrepressible Popularity: Can They Really Cause an Addiction?..................................................................................234 Tuğba Koç, Sakarya University, Turkey Adem Akbiyik, Sakarya University, Turkey Compilation of References............................. 264 About the Contributors.......................................................................................306 Index 311
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| adam_txt |
Table of Contents Foreword. xv Preface. . xvii Chapter 1 An Evaluative Framework for the Most Suitable Theory of Mobile Learning. 1 Niti Mittal, Jaypee Institute of Information Technology, India Monica Chaudhary, S. P. Jain School of Global Management, Sydney, Australia Shirin Alavi, Jaypee Institute of Information Technology, India Chapter 2 Promotion of Tourism Using Social Media. 25 Vandana Ahuja, Amity Business School, Amity University, Noida, India Chapter 3 A Content Marketing Framework to Analyze Customer Engagement on Social Media. .45 Sofia Balio, School of Economics and Management, University of Porto, Portugal Beatriz Casais, School of Economics and Management, University of Minho, Portugal IPAM Porto, Portugal Chapter 4 A Literature Review of Social Media for Marketing: Social Media Use in B2C and B2B Contexts.67 Bahtışen Kavak, Hacettepe University, Turkey Neslişah Özdemir, Kastamonu University, Turkey Gülay Erol-Boyacı, Başkent University, Turkey
Chapter 5 How Does Firm- and User-Generated Content Benefit Firms and Affect Consumers? A Literature Review.97 Niray Tunçel, Hacettepe University, Turkey Nihan Yılmaz, Hacettepe University, Turkey Chapter 6 Social Media and E-Commerce: A Study on Motivations for Sharing Content From E-Commerce Websites. 121 Tiago Da Costa, Faculty of Economics, University of Porto, Portugal Beatriz Casais, School of Economics and Management, University of Minho, Portugal IPAM Porto, Portugal Chapter 7 Empowering the Economic Impact of Virtual Communities: Managing Trust in the Sharing Economy. 150 Tuğçe Aslan, Duzce University, Turkey Adem Akbiyik, Sakarya University, Turkey Chapter 8 Social Media: Concept, Role, Categories, Trends, Social Media and AI, Impact on Youth, Careers, Recommendations. 172 Priyanka Garg, Tamia Milia Islamia University, India Saloni Pahuja, Amity University, Noida, India Chapter 9 Social Media Usage in Online Consumer Decision Process and Buying Behaviour. 193 Lydia Andoh-Quainoo, Pentecost University College, Ghana Chapter 10 Methods of Published Articles on Digital Economy: Analysis and Reflections on Databases SCOPUS and Web of
Science. 213 Luciana Aparecida Barbieri da Rosa, Universidade Federai de Santa Maria, Brazil Maria Carolina Martins-Rodrigues, CIEO, Universidade do Algarve, Portugal Tais Pentiado Godoy, Universidade Federai de Santa Maria, Brazil Waleska Yone Yamakawa Zavatti Campos, IAG Business School, Pontifical Catholic University ofRio de Janeiro, Brazil Larissa Cristina Barbieri, Faculdade de Educação São Luis, Brazil
Chapter 11 Social Network Sites (SNS) and Their Irrepressible Popularity: Can They Really Cause an Addiction?.234 Tuğba Koç, Sakarya University, Turkey Adem Akbiyik, Sakarya University, Turkey Compilation of References. 264 About the Contributors.306 Index 311 |
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| spelling | Managing social media practices in the digital economy Shirin Alavi, Vandana Ahuja Hershey, PA IGI Global [2020] xxvi, 312 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and E-Services (AMCRMES) Book Series Information technology / Economic aspects Marketing / Technological innovations Social media / Economic aspects Social media / Social aspects Social Media (DE-588)4639271-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Social Media (DE-588)4639271-3 s DE-604 Alavi, Shirin edt Ahuja, Vandana (DE-588)1121705847 edt Erscheint auch als Online-Ausgabe 978-1-7998-2187-8 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032039338&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Managing social media practices in the digital economy |
| title_auth | Managing social media practices in the digital economy |
| title_exact_search | Managing social media practices in the digital economy |
| title_exact_search_txtP | Managing social media practices in the digital economy |
| title_full | Managing social media practices in the digital economy Shirin Alavi, Vandana Ahuja |
| title_fullStr | Managing social media practices in the digital economy Shirin Alavi, Vandana Ahuja |
| title_full_unstemmed | Managing social media practices in the digital economy Shirin Alavi, Vandana Ahuja |
| title_short | Managing social media practices in the digital economy |
| title_sort | managing social media practices in the digital economy |
| topic | Information technology / Economic aspects Marketing / Technological innovations Social media / Economic aspects Social media / Social aspects Social Media (DE-588)4639271-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Information technology / Economic aspects Marketing / Technological innovations Social media / Economic aspects Social media / Social aspects Social Media Marketing Aufsatzsammlung |
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