The 12 powers of a marketing leader: how to succeed by building customer and company value
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill Education
2016
|
| Ausgabe: | 1. edition |
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | vii, 228 pages illustrations 24 cm |
| ISBN: | 9781259834714 1259834719 |
Internformat
MARC
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| 100 | 1 | |a Barta, Thomas |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The 12 powers of a marketing leader |b how to succeed by building customer and company value |c Thomas Barta, Patrick Barwise |
| 246 | 1 | 3 | |a Twelve powers of a marketing leader |
| 250 | |a 1. edition | ||
| 264 | 1 | |a New York |b McGraw-Hill Education |c 2016 | |
| 300 | |a vii, 228 pages |b illustrations |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General / bisacsh | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Leadership | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
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| 689 | 0 | 1 | |a Kundenbindung |0 (DE-588)4384508-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Barwise, Patrick |0 (DE-588)171516583 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |a Barta, Thomas, author |t 12 powers of a marketing leader |b 1 Edition |d New York : McGraw-Hill Education, 2016 |z 1259834727 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032030707 | ||
Datensatz im Suchindex
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| building | Verbundindex |
| bvnumber | BV046618946 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1153985945 (DE-599)BVBBV046618946 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. edition |
| format | Book |
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| id | DE-604.BV046618946 |
| illustrated | Illustrated |
| index_date | 2024-07-03T14:07:30Z |
| indexdate | 2024-07-10T08:49:24Z |
| institution | BVB |
| isbn | 9781259834714 1259834719 |
| language | English |
| lccn | 016012343 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032030707 |
| oclc_num | 1153985945 |
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| owner | DE-859 |
| owner_facet | DE-859 |
| physical | vii, 228 pages illustrations 24 cm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | McGraw-Hill Education |
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| spelling | Barta, Thomas Verfasser aut The 12 powers of a marketing leader how to succeed by building customer and company value Thomas Barta, Patrick Barwise Twelve powers of a marketing leader 1. edition New York McGraw-Hill Education 2016 vii, 228 pages illustrations 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index BUSINESS & ECONOMICS / Marketing / General / bisacsh Marketing Customer relations Leadership BUSINESS & ECONOMICS / Marketing / General Marketing (DE-588)4037589-4 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenbindung (DE-588)4384508-3 s DE-604 Barwise, Patrick (DE-588)171516583 aut Erscheint auch als Online-Ausgabe Barta, Thomas, author 12 powers of a marketing leader 1 Edition New York : McGraw-Hill Education, 2016 1259834727 |
| spellingShingle | Barta, Thomas Barwise, Patrick The 12 powers of a marketing leader how to succeed by building customer and company value BUSINESS & ECONOMICS / Marketing / General / bisacsh Marketing Customer relations Leadership BUSINESS & ECONOMICS / Marketing / General Marketing (DE-588)4037589-4 gnd Kundenbindung (DE-588)4384508-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4384508-3 |
| title | The 12 powers of a marketing leader how to succeed by building customer and company value |
| title_alt | Twelve powers of a marketing leader |
| title_auth | The 12 powers of a marketing leader how to succeed by building customer and company value |
| title_exact_search | The 12 powers of a marketing leader how to succeed by building customer and company value |
| title_exact_search_txtP | The 12 powers of a marketing leader how to succeed by building customer and company value |
| title_full | The 12 powers of a marketing leader how to succeed by building customer and company value Thomas Barta, Patrick Barwise |
| title_fullStr | The 12 powers of a marketing leader how to succeed by building customer and company value Thomas Barta, Patrick Barwise |
| title_full_unstemmed | The 12 powers of a marketing leader how to succeed by building customer and company value Thomas Barta, Patrick Barwise |
| title_short | The 12 powers of a marketing leader |
| title_sort | the 12 powers of a marketing leader how to succeed by building customer and company value |
| title_sub | how to succeed by building customer and company value |
| topic | BUSINESS & ECONOMICS / Marketing / General / bisacsh Marketing Customer relations Leadership BUSINESS & ECONOMICS / Marketing / General Marketing (DE-588)4037589-4 gnd Kundenbindung (DE-588)4384508-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General / bisacsh Marketing Customer relations Leadership BUSINESS & ECONOMICS / Marketing / General Kundenbindung |
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