When sport meets business: capabilities, challenges, critiques
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers th...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
SAGE Publications Ltd
2017
|
| Schlagworte: | |
| Online-Zugang: | DE-91 Volltext |
| Zusammenfassung: | Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment - Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe's most popular sports. Sport Marketing and Media - Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance - Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events - Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. To guide readers through this myriad of sports related content, the authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England's Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain's LaLiga, the sponsorship viability for Ukraine's Klitschko brothers and the case of Denmark's Viborg F.F. Suitable for undergraduate and postgraduate students studying Business, sports management, sports economics, sports policy, and any other sports studies course. |
| Beschreibung: | 1 Online-Ressource (242 Seiten) Illustrationen |
| ISBN: | 9781473984226 |
Internformat
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| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment - Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe's most popular sports. Sport Marketing and Media - Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance - Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events - Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. To guide readers through this myriad of sports related content, the authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England's Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain's LaLiga, the sponsorship viability for Ukraine's Klitschko brothers and the case of Denmark's Viborg F.F. Suitable for undergraduate and postgraduate students studying Business, sports management, sports economics, sports policy, and any other sports studies course. | ||
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Datensatz im Suchindex
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| author | Wagner, Ulrik Storm, Rasmus K. 1974- Nielsen, Klaus |
| author_GND | (DE-588)141950234 |
| author_facet | Wagner, Ulrik Storm, Rasmus K. 1974- Nielsen, Klaus |
| author_role | aut aut aut |
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| building | Verbundindex |
| bvnumber | BV046448784 |
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| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
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| dewey-full | 338.47796 |
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| dewey-ones | 338 - Production |
| dewey-raw | 338.47796 |
| dewey-search | 338.47796 |
| dewey-sort | 3338.47796 |
| dewey-tens | 330 - Economics |
| discipline | Sport Sportwissenschaft Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046448784 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-14T00:10:47Z |
| institution | BVB |
| isbn | 9781473984226 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031860765 |
| oclc_num | 1089883367 |
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| physical | 1 Online-Ressource (242 Seiten) Illustrationen |
| psigel | ZDB-96-SKC ZDB-96-SKC TUM_Einzelkauf_2024 |
| publishDate | 2017 |
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| publisher | SAGE Publications Ltd |
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| spelling | Wagner, Ulrik Verfasser aut When sport meets business capabilities, challenges, critiques Ulrik Wagner, Rasmus K. Storm & Klaus Nielsen London SAGE Publications Ltd 2017 1 Online-Ressource (242 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment - Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe's most popular sports. Sport Marketing and Media - Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance - Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events - Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. To guide readers through this myriad of sports related content, the authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England's Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain's LaLiga, the sponsorship viability for Ukraine's Klitschko brothers and the case of Denmark's Viborg F.F. Suitable for undergraduate and postgraduate students studying Business, sports management, sports economics, sports policy, and any other sports studies course. Sports Economic aspects Medien (DE-588)4169187-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf Sport (DE-588)4056366-2 s Wirtschaft (DE-588)4066399-1 s Marketing (DE-588)4037589-4 s Medien (DE-588)4169187-8 s DE-604 Storm, Rasmus K. 1974- Verfasser (DE-588)141950234 aut Nielsen, Klaus Verfasser aut Erscheint auch als Druck-Ausgabe 9781473948051 https://sk.sagepub.com/books/when-sport-meets-business Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Wagner, Ulrik Storm, Rasmus K. 1974- Nielsen, Klaus When sport meets business capabilities, challenges, critiques Includes bibliographical references and index Sports Economic aspects Medien (DE-588)4169187-8 gnd Marketing (DE-588)4037589-4 gnd Wirtschaft (DE-588)4066399-1 gnd Sport (DE-588)4056366-2 gnd |
| subject_GND | (DE-588)4169187-8 (DE-588)4037589-4 (DE-588)4066399-1 (DE-588)4056366-2 |
| title | When sport meets business capabilities, challenges, critiques |
| title_auth | When sport meets business capabilities, challenges, critiques |
| title_exact_search | When sport meets business capabilities, challenges, critiques |
| title_full | When sport meets business capabilities, challenges, critiques Ulrik Wagner, Rasmus K. Storm & Klaus Nielsen |
| title_fullStr | When sport meets business capabilities, challenges, critiques Ulrik Wagner, Rasmus K. Storm & Klaus Nielsen |
| title_full_unstemmed | When sport meets business capabilities, challenges, critiques Ulrik Wagner, Rasmus K. Storm & Klaus Nielsen |
| title_short | When sport meets business |
| title_sort | when sport meets business capabilities challenges critiques |
| title_sub | capabilities, challenges, critiques |
| topic | Sports Economic aspects Medien (DE-588)4169187-8 gnd Marketing (DE-588)4037589-4 gnd Wirtschaft (DE-588)4066399-1 gnd Sport (DE-588)4056366-2 gnd |
| topic_facet | Sports Economic aspects Medien Marketing Wirtschaft Sport |
| url | https://sk.sagepub.com/books/when-sport-meets-business |
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