The market research toolbox: a concise guide for beginners
Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions....
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, CA
SAGE Publications, Inc
2016
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| Ausgabe: | 4th edition |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research |
| Beschreibung: | 373 pages illustrations |
| ISBN: | 9781544359915 |
Internformat
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| 300 | |a 373 pages |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
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| 505 | 8 | |a Includes bibliographical references and index | |
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Datensatz im Suchindex
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| author2 | McQuarrie, Edward F. |
| author2_role | edt |
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| building | Verbundindex |
| bvnumber | BV046448699 |
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| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)SAGE000006976 (OCoLC)1076731428 (DE-599)BVBBV046448699 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4th edition |
| format | Electronic eBook |
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| id | DE-604.BV046448699 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:44:52Z |
| institution | BVB |
| isbn | 9781544359915 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031860680 |
| oclc_num | 1076731428 |
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| physical | 373 pages illustrations |
| psigel | ZDB-96-SKC |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | SAGE Publications, Inc |
| record_format | marc |
| spelling | The market research toolbox a concise guide for beginners Edward F. McQuarrie 4th edition Los Angeles, CA SAGE Publications, Inc 2016 373 pages illustrations txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research Marketing research Methodology Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Forschungsmethode (DE-588)4155046-8 s 1\p DE-604 Methode (DE-588)4038971-6 s 2\p DE-604 McQuarrie, Edward F. edt Erscheint auch als Druck-Ausgabe 9781452291581 https://sk.sagepub.com/books/the-market-research-toolbox-4e Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The market research toolbox a concise guide for beginners Includes bibliographical references and index Marketing research Methodology Forschungsmethode (DE-588)4155046-8 gnd Marktforschung (DE-588)4037630-8 gnd Methode (DE-588)4038971-6 gnd |
| subject_GND | (DE-588)4155046-8 (DE-588)4037630-8 (DE-588)4038971-6 |
| title | The market research toolbox a concise guide for beginners |
| title_auth | The market research toolbox a concise guide for beginners |
| title_exact_search | The market research toolbox a concise guide for beginners |
| title_full | The market research toolbox a concise guide for beginners Edward F. McQuarrie |
| title_fullStr | The market research toolbox a concise guide for beginners Edward F. McQuarrie |
| title_full_unstemmed | The market research toolbox a concise guide for beginners Edward F. McQuarrie |
| title_short | The market research toolbox |
| title_sort | the market research toolbox a concise guide for beginners |
| title_sub | a concise guide for beginners |
| topic | Marketing research Methodology Forschungsmethode (DE-588)4155046-8 gnd Marktforschung (DE-588)4037630-8 gnd Methode (DE-588)4038971-6 gnd |
| topic_facet | Marketing research Methodology Forschungsmethode Marktforschung Methode |
| url | https://sk.sagepub.com/books/the-market-research-toolbox-4e |
| work_keys_str_mv | AT mcquarrieedwardf themarketresearchtoolboxaconciseguideforbeginners |