Marketing ethics & society:
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lo...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
SAGE Publications Ltd
2015
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. Visit: study.sagepub.com/eagle |
| Beschreibung: | 306 pages illustrations |
| ISBN: | 9781473920415 |
Internformat
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| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. Visit: study.sagepub.com/eagle | ||
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Datensatz im Suchindex
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| author | Eagle, Lynne C. Dahl, Stephan 1971- |
| author_GND | (DE-588)171856120 (DE-588)1054428476 |
| author_facet | Eagle, Lynne C. Dahl, Stephan 1971- |
| author_role | aut aut |
| author_sort | Eagle, Lynne C. |
| author_variant | l c e lc lce s d sd |
| building | Verbundindex |
| bvnumber | BV046448683 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)SAGE000006817 (OCoLC)1076228767 (DE-599)BVBBV046448683 |
| dewey-full | 174.96588 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174.96588 |
| dewey-search | 174.96588 |
| dewey-sort | 3174.96588 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie |
| format | Electronic eBook |
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| spelling | Eagle, Lynne C. Verfasser (DE-588)171856120 aut Marketing ethics & society Lynne Eagle, Stephan Dahl Marketing ethics and society London SAGE Publications Ltd 2015 306 pages illustrations txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. Visit: study.sagepub.com/eagle Ethik gnd Marketing gnd Marknadsfo?ring / sociala aspekter sao Marknadsfo?ring / etik och moral sao Affa?rsmoral sao Marketing Moral and ethical aspects Marketing Social aspects Ethik (DE-588)4015602-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Ethik (DE-588)4015602-3 s 2\p DE-604 Dahl, Stephan 1971- (DE-588)1054428476 aut Erscheint auch als Druck-Ausgabe, Paperback 978-1-44629-662-2 (DE-604)BV043226662 https://sk.sagepub.com/books/marketing-ethics-society Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Eagle, Lynne C. Dahl, Stephan 1971- Marketing ethics & society Includes bibliographical references and index Ethik gnd Marketing gnd Marknadsfo?ring / sociala aspekter sao Marknadsfo?ring / etik och moral sao Affa?rsmoral sao Marketing Moral and ethical aspects Marketing Social aspects Ethik (DE-588)4015602-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4015602-3 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Marketing ethics & society |
| title_alt | Marketing ethics and society |
| title_auth | Marketing ethics & society |
| title_exact_search | Marketing ethics & society |
| title_full | Marketing ethics & society Lynne Eagle, Stephan Dahl |
| title_fullStr | Marketing ethics & society Lynne Eagle, Stephan Dahl |
| title_full_unstemmed | Marketing ethics & society Lynne Eagle, Stephan Dahl |
| title_short | Marketing ethics & society |
| title_sort | marketing ethics society |
| topic | Ethik gnd Marketing gnd Marknadsfo?ring / sociala aspekter sao Marknadsfo?ring / etik och moral sao Affa?rsmoral sao Marketing Moral and ethical aspects Marketing Social aspects Ethik (DE-588)4015602-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Ethik Marketing Marknadsfo?ring / sociala aspekter Marknadsfo?ring / etik och moral Affa?rsmoral Marketing Moral and ethical aspects Marketing Social aspects Aufsatzsammlung |
| url | https://sk.sagepub.com/books/marketing-ethics-society |
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