Entrepreneurial management in small firms:

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book analyses the processes by which small businesses identify new opportunities, develop new products and services and successfully launch these into the market

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Bibliographic Details
Main Author: Chaston, Ian (Author)
Format: Electronic eBook
Language:English
Subjects:
Online Access:Volltext
Summary:Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book analyses the processes by which small businesses identify new opportunities, develop new products and services and successfully launch these into the market
Physical Description:x, 261 p. ill
ISBN:9781446211380

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