Entrepreneurial management in small firms:

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book analyses the processes by which small businesses identify new opportunities, develop new products and services and successfully launch these into the market

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Bibliographische Detailangaben
1. Verfasser: Chaston, Ian (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Schlagworte:
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Zusammenfassung:Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book analyses the processes by which small businesses identify new opportunities, develop new products and services and successfully launch these into the market
Beschreibung:x, 261 p. ill
ISBN:9781446211380

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