Verfügbarkeit: Global marketing management

Global marketing management:

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Kotabe, Masaaki 1954- (VerfasserIn), Helsen, Kristiaan (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Hoboken Wiley [2020]
Ausgabe:	eighth edition
Schlagworte:	Marketingmanagement Internationaler Wettbewerb Produktmanagement Globalisierung Multinationales Unternehmen Internationales Marketing
Beschreibung:	xxxii, 698, I-31 Seiten Illustrationen 28 cm
ISBN:	9781119563112 9781119603504

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV046445470
003	DE-604
005	20210819
007	t
008	200227s2020 xxua\|\|\| \|\|\|\| 00\|\|\| eng d
010			\|a 016033526
020			\|a 9781119563112 \|c pbk \|9 978-1-119-56311-2
020			\|a 9781119603504 \|c EVAL \|9 978-1-119-60350-4
035			\|a (OCoLC)1175584455
035			\|a (DE-599)BVBBV046445470
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-384 \|a DE-188 \|a DE-739 \|a DE-11 \|a DE-573 \|a DE-945 \|a DE-1050
050		0	\|a HF1416
082	0		\|a 658.8/4 \|2 23
084			\|a QP 680 \|0 (DE-625)141923: \|2 rvk
100	1		\|a Kotabe, Masaaki \|d 1954- \|e Verfasser \|0 (DE-588)137231857 \|4 aut
245	1	0	\|a Global marketing management \|c Masaaki Kotabe (Temple University), Kristiaan Helsen (Hong Kong University of Science and Technology)
250			\|a eighth edition
264		1	\|a Hoboken \|b Wiley \|c [2020]
264		4	\|c © 2020
300			\|a xxxii, 698, I-31 Seiten \|b Illustrationen \|c 28 cm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Internationaler Wettbewerb \|0 (DE-588)4027415-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Produktmanagement \|0 (DE-588)4125960-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Globalisierung \|0 (DE-588)4557997-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Multinationales Unternehmen \|0 (DE-588)4075092-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Internationales Marketing \|0 (DE-588)4125431-4 \|2 gnd \|9 rswk-swf
689	0	0	\|a Internationales Marketing \|0 (DE-588)4125431-4 \|D s
689	0	1	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|D s
689	0		\|5 DE-604
689	1	0	\|a Multinationales Unternehmen \|0 (DE-588)4075092-9 \|D s
689	1	1	\|a Internationaler Wettbewerb \|0 (DE-588)4027415-9 \|D s
689	1	2	\|a Produktmanagement \|0 (DE-588)4125960-9 \|D s
689	1		\|8 1\p \|5 DE-604
689	2	0	\|a Globalisierung \|0 (DE-588)4557997-0 \|D s
689	2	1	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|D s
689	2		\|8 2\p \|5 DE-604
700	1		\|a Helsen, Kristiaan \|e Verfasser \|0 (DE-588)170647234 \|4 aut
999			\|a oai:aleph.bib-bvb.de:BVB01-031857456
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Datensatz im Suchindex

_version_	1804181007245508608
any_adam_object
author	Kotabe, Masaaki 1954- Helsen, Kristiaan
author_GND	(DE-588)137231857 (DE-588)170647234
author_facet	Kotabe, Masaaki 1954- Helsen, Kristiaan
author_role	aut aut
author_sort	Kotabe, Masaaki 1954-
author_variant	m k mk k h kh
building	Verbundindex
bvnumber	BV046445470
callnumber-first	H - Social Science
callnumber-label	HF1416
callnumber-raw	HF1416
callnumber-search	HF1416
callnumber-sort	HF 41416
callnumber-subject	HF - Commerce
classification_rvk	QP 680
ctrlnum	(OCoLC)1175584455 (DE-599)BVBBV046445470
dewey-full	658.8/4
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/4
dewey-search	658.8/4
dewey-sort	3658.8 14
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	eighth edition
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02313nam a2200577 c 4500</leader><controlfield tag="001">BV046445470</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210819 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">200227s2020 xxua\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">016033526</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119563112</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-119-56311-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119603504</subfield><subfield code="c">EVAL</subfield><subfield code="9">978-1-119-60350-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1175584455</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046445470</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/4</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kotabe, Masaaki</subfield><subfield code="d">1954-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137231857</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global marketing management</subfield><subfield code="c">Masaaki Kotabe (Temple University), Kristiaan Helsen (Hong Kong University of Science and Technology)</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">eighth edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken</subfield><subfield code="b">Wiley</subfield><subfield code="c">[2020]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxxii, 698, I-31 Seiten</subfield><subfield code="b">Illustrationen</subfield><subfield code="c">28 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationaler Wettbewerb</subfield><subfield code="0">(DE-588)4027415-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktmanagement</subfield><subfield code="0">(DE-588)4125960-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Multinationales Unternehmen</subfield><subfield code="0">(DE-588)4075092-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Multinationales Unternehmen</subfield><subfield code="0">(DE-588)4075092-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Internationaler Wettbewerb</subfield><subfield code="0">(DE-588)4027415-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Produktmanagement</subfield><subfield code="0">(DE-588)4125960-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Helsen, Kristiaan</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170647234</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031857456</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
id	DE-604.BV046445470
illustrated	Illustrated
indexdate	2024-07-10T08:44:48Z
institution	BVB
isbn	9781119563112 9781119603504
language	English
lccn	016033526
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-031857456
oclc_num	1175584455
open_access_boolean
owner	DE-384 DE-188 DE-739 DE-11 DE-573 DE-945 DE-1050
owner_facet	DE-384 DE-188 DE-739 DE-11 DE-573 DE-945 DE-1050
physical	xxxii, 698, I-31 Seiten Illustrationen 28 cm
publishDate	2020
publishDateSearch	2020
publishDateSort	2020
publisher	Wiley
record_format	marc
spelling	Kotabe, Masaaki 1954- Verfasser (DE-588)137231857 aut Global marketing management Masaaki Kotabe (Temple University), Kristiaan Helsen (Hong Kong University of Science and Technology) eighth edition Hoboken Wiley [2020] © 2020 xxxii, 698, I-31 Seiten Illustrationen 28 cm txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Internationaler Wettbewerb (DE-588)4027415-9 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Multinationales Unternehmen (DE-588)4075092-9 s Internationaler Wettbewerb (DE-588)4027415-9 s Produktmanagement (DE-588)4125960-9 s 1\p DE-604 Globalisierung (DE-588)4557997-0 s 2\p DE-604 Helsen, Kristiaan Verfasser (DE-588)170647234 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kotabe, Masaaki 1954- Helsen, Kristiaan Global marketing management Marketingmanagement (DE-588)4168907-0 gnd Internationaler Wettbewerb (DE-588)4027415-9 gnd Produktmanagement (DE-588)4125960-9 gnd Globalisierung (DE-588)4557997-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Internationales Marketing (DE-588)4125431-4 gnd
subject_GND	(DE-588)4168907-0 (DE-588)4027415-9 (DE-588)4125960-9 (DE-588)4557997-0 (DE-588)4075092-9 (DE-588)4125431-4
title	Global marketing management
title_auth	Global marketing management
title_exact_search	Global marketing management
title_full	Global marketing management Masaaki Kotabe (Temple University), Kristiaan Helsen (Hong Kong University of Science and Technology)
title_fullStr	Global marketing management Masaaki Kotabe (Temple University), Kristiaan Helsen (Hong Kong University of Science and Technology)
title_full_unstemmed	Global marketing management Masaaki Kotabe (Temple University), Kristiaan Helsen (Hong Kong University of Science and Technology)
title_short	Global marketing management
title_sort	global marketing management
topic	Marketingmanagement (DE-588)4168907-0 gnd Internationaler Wettbewerb (DE-588)4027415-9 gnd Produktmanagement (DE-588)4125960-9 gnd Globalisierung (DE-588)4557997-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Internationales Marketing (DE-588)4125431-4 gnd
topic_facet	Marketingmanagement Internationaler Wettbewerb Produktmanagement Globalisierung Multinationales Unternehmen Internationales Marketing
work_keys_str_mv	AT kotabemasaaki globalmarketingmanagement AT helsenkristiaan globalmarketingmanagement

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand!

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge