Powerful B2B content: using brand journalism to create compelling and authentic storytelling
"Global audiences are sceptical about advertising content, banner ads and promotional messaging that pushes content or products at them. In the B2B market, building an authentic brand is even more difficult and buying decisions are more complicated, take longer and are more involved. Building t...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London, United Kingdom ; New York, NY ; New Delhi, India
Kogan Page
2020
|
| Schlagworte: | |
| Zusammenfassung: | "Global audiences are sceptical about advertising content, banner ads and promotional messaging that pushes content or products at them. In the B2B market, building an authentic brand is even more difficult and buying decisions are more complicated, take longer and are more involved. Building trust and credibility requires time and effort. Powerful B2B Content helps readers understand the importance of a brand narrative and explains how successful organizations can create brand journalism content that has influence and impact. Using the rigor of journalistic practices and constructing content that is developed and crafted with a journalist's sensibility, B2B companies will ensure that stories are engaging and eye-catching, develop trust and attract the attention of the right audiences. Building on many years' experience in award-winning newsrooms, Gay Flashman explains what makes a great story, describes what audiences want to hear and shows the most effective way to deliver it. By creating focused content that is tailored to a B2B audience, Powerful B2B Content will help B2B organizations listen, observe, understand their customer's goals and deliver an experience that their customers know they can trust"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xx, 224 Seiten Illustrationen, Diagramme |
| ISBN: | 9781789661019 9781789660999 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046445136 | ||
| 003 | DE-604 | ||
| 005 | 20240415 | ||
| 007 | t | ||
| 008 | 200227s2020 xxka||| |||| 00||| eng d | ||
| 020 | |a 9781789661019 |c hardback |9 978-1-78966-101-9 | ||
| 020 | |a 9781789660999 |c paperback |9 978-1-78966-099-9 | ||
| 035 | |a (OCoLC)1142762612 | ||
| 035 | |a (DE-599)KXP1680667424 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-1050 | ||
| 050 | 0 | |a HF5415.1263 | |
| 082 | 0 | |a 658.8/04 | |
| 100 | 1 | |a Flashman, Gay |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Powerful B2B content |b using brand journalism to create compelling and authentic storytelling |c Gay Flashman |
| 264 | 1 | |a London, United Kingdom ; New York, NY ; New Delhi, India |b Kogan Page |c 2020 | |
| 300 | |a xx, 224 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a "Global audiences are sceptical about advertising content, banner ads and promotional messaging that pushes content or products at them. In the B2B market, building an authentic brand is even more difficult and buying decisions are more complicated, take longer and are more involved. Building trust and credibility requires time and effort. Powerful B2B Content helps readers understand the importance of a brand narrative and explains how successful organizations can create brand journalism content that has influence and impact. Using the rigor of journalistic practices and constructing content that is developed and crafted with a journalist's sensibility, B2B companies will ensure that stories are engaging and eye-catching, develop trust and attract the attention of the right audiences. Building on many years' experience in award-winning newsrooms, Gay Flashman explains what makes a great story, describes what audiences want to hear and shows the most effective way to deliver it. By creating focused content that is tailored to a B2B audience, Powerful B2B Content will help B2B organizations listen, observe, understand their customer's goals and deliver an experience that their customers know they can trust"-- | |
| 653 | 0 | |a B-to-B-Marketing / (DE-627)591455609 / (DE-STW)26022-4 | |
| 653 | 0 | |a Narrative Methode / (DE-627)611989662 / (DE-STW)28230-1 | |
| 653 | 0 | |a Journalismus / (DE-627)67009823X / (DE-STW)29063-3 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031857124 | ||
Datensatz im Suchindex
| _version_ | 1804181006707589120 |
|---|---|
| any_adam_object | |
| author | Flashman, Gay |
| author_facet | Flashman, Gay |
| author_role | aut |
| author_sort | Flashman, Gay |
| author_variant | g f gf |
| building | Verbundindex |
| bvnumber | BV046445136 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1263 |
| callnumber-search | HF5415.1263 |
| callnumber-sort | HF 45415.1263 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)1142762612 (DE-599)KXP1680667424 |
| dewey-full | 658.8/04 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/04 |
| dewey-search | 658.8/04 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02491nam a2200361 c 4500</leader><controlfield tag="001">BV046445136</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240415 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">200227s2020 xxka||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781789661019</subfield><subfield code="c">hardback</subfield><subfield code="9">978-1-78966-101-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781789660999</subfield><subfield code="c">paperback</subfield><subfield code="9">978-1-78966-099-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1142762612</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KXP1680667424</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">XA-GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1263</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/04</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Flashman, Gay</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Powerful B2B content</subfield><subfield code="b">using brand journalism to create compelling and authentic storytelling</subfield><subfield code="c">Gay Flashman</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London, United Kingdom ; New York, NY ; New Delhi, India</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xx, 224 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"Global audiences are sceptical about advertising content, banner ads and promotional messaging that pushes content or products at them. In the B2B market, building an authentic brand is even more difficult and buying decisions are more complicated, take longer and are more involved. Building trust and credibility requires time and effort. Powerful B2B Content helps readers understand the importance of a brand narrative and explains how successful organizations can create brand journalism content that has influence and impact. Using the rigor of journalistic practices and constructing content that is developed and crafted with a journalist's sensibility, B2B companies will ensure that stories are engaging and eye-catching, develop trust and attract the attention of the right audiences. Building on many years' experience in award-winning newsrooms, Gay Flashman explains what makes a great story, describes what audiences want to hear and shows the most effective way to deliver it. By creating focused content that is tailored to a B2B audience, Powerful B2B Content will help B2B organizations listen, observe, understand their customer's goals and deliver an experience that their customers know they can trust"--</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">B-to-B-Marketing / (DE-627)591455609 / (DE-STW)26022-4</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Narrative Methode / (DE-627)611989662 / (DE-STW)28230-1</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Journalismus / (DE-627)67009823X / (DE-STW)29063-3</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031857124</subfield></datafield></record></collection> |
| id | DE-604.BV046445136 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:44:48Z |
| institution | BVB |
| isbn | 9781789661019 9781789660999 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031857124 |
| oclc_num | 1142762612 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | xx, 224 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Flashman, Gay Verfasser aut Powerful B2B content using brand journalism to create compelling and authentic storytelling Gay Flashman London, United Kingdom ; New York, NY ; New Delhi, India Kogan Page 2020 xx, 224 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Global audiences are sceptical about advertising content, banner ads and promotional messaging that pushes content or products at them. In the B2B market, building an authentic brand is even more difficult and buying decisions are more complicated, take longer and are more involved. Building trust and credibility requires time and effort. Powerful B2B Content helps readers understand the importance of a brand narrative and explains how successful organizations can create brand journalism content that has influence and impact. Using the rigor of journalistic practices and constructing content that is developed and crafted with a journalist's sensibility, B2B companies will ensure that stories are engaging and eye-catching, develop trust and attract the attention of the right audiences. Building on many years' experience in award-winning newsrooms, Gay Flashman explains what makes a great story, describes what audiences want to hear and shows the most effective way to deliver it. By creating focused content that is tailored to a B2B audience, Powerful B2B Content will help B2B organizations listen, observe, understand their customer's goals and deliver an experience that their customers know they can trust"-- B-to-B-Marketing / (DE-627)591455609 / (DE-STW)26022-4 Narrative Methode / (DE-627)611989662 / (DE-STW)28230-1 Journalismus / (DE-627)67009823X / (DE-STW)29063-3 |
| spellingShingle | Flashman, Gay Powerful B2B content using brand journalism to create compelling and authentic storytelling |
| title | Powerful B2B content using brand journalism to create compelling and authentic storytelling |
| title_auth | Powerful B2B content using brand journalism to create compelling and authentic storytelling |
| title_exact_search | Powerful B2B content using brand journalism to create compelling and authentic storytelling |
| title_full | Powerful B2B content using brand journalism to create compelling and authentic storytelling Gay Flashman |
| title_fullStr | Powerful B2B content using brand journalism to create compelling and authentic storytelling Gay Flashman |
| title_full_unstemmed | Powerful B2B content using brand journalism to create compelling and authentic storytelling Gay Flashman |
| title_short | Powerful B2B content |
| title_sort | powerful b2b content using brand journalism to create compelling and authentic storytelling |
| title_sub | using brand journalism to create compelling and authentic storytelling |
| work_keys_str_mv | AT flashmangay powerfulb2bcontentusingbrandjournalismtocreatecompellingandauthenticstorytelling |