Digital marketing applications:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Berlin
Peter Lang
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext https://www.peterlang.com/view/product/94566?format=PBK Inhaltsverzeichnis |
| Beschreibung: | 234 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm, 312 g |
| ISBN: | 9783631802519 363180251X |
Internformat
MARC
| LEADER | 00000nam a22000008c 4500 | ||
|---|---|---|---|
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| 264 | 4 | |c © 2019 | |
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| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Affiliate-Programm |0 (DE-588)7687279-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Suchmaschinenoptimierung |0 (DE-588)1026698669 |2 gnd |9 rswk-swf |
| 653 | |a Paperback / softback | ||
| 653 | |a Fachpublikum/ Wissenschaft | ||
| 653 | |a BUS041000 | ||
| 653 | |a BUS043000: BUSINESS & ECONOMICS / Marketing / General | ||
| 653 | |a COM087000: COMPUTERS / Digital Media / General | ||
| 653 | |a JFD: Media studies | ||
| 653 | |a KJS: Sales & marketing | ||
| 653 | |a Affiliate Marketing | ||
| 653 | |a Applications | ||
| 653 | |a Aydin | ||
| 653 | |a Content Marketing | ||
| 653 | |a Digital | ||
| 653 | |a Digital Branding Processes | ||
| 653 | |a Digital Customer | ||
| 653 | |a Hatice | ||
| 653 | |a Marketing | ||
| 653 | |a Social Media Advertising | ||
| 653 | |a Social Media Marketing | ||
| 653 | |a Viral Marketing | ||
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Datensatz im Suchindex
| _version_ | 1822626012497707008 |
|---|---|
| adam_text |
CONTENTS
LIST
OF
CONTRIBUTORS
.
11
SECTION
1
ORIGINS
OF
DIGITAL
MARKETING
AYSEL
KURNAZ
1
THE
EFFECT
OF
DIGITALIZATION
ON
MARKETING
PARADIGM
.
15
ORHAN
DUMAN
2
THE
INTERNET
OF
THINGS
AND
DIGITAL
MARKETING
.
27
SECTION
2
APPLICATIONS
OF
DIGITAL
MARKETING
39
OZER
YILMAZ
3
SEARCH
ENGINE
OPTIMIZATION
.
41
IBRAHIM
SABUNCU
4
SEARCH
ENGINE
ADVERTISING
.
53
LEYLA
GODEKMERDAN
ONDER
5
E-MAIL
MARKETING
.
65
OZLEM
AKBULUT
DURSUN
6
VIRAL
MARKETING
IN
DIGITAL
WORLD
.
77
DERYA
FATMA
BIGER
7
SOCIAL
MEDIA
MARKETING
THROUGH
DIGITAL
MARKETING
CHANNELS
.
91
ARZU
DENIZ
QAKTROGLU
8
SOCIAL
MEDIA
ADVERTISING
.
105
HATICE
AYDTN
AND
SOMAYYEH
BIKARI
9
AFFILIATE
MARKETING
IN
DIGITAL
AGE
.
119
LIMIT
BA^ARAN
10
CONTENT
MARKETING
AS
A
DIGITAL
MARKETING
STRATEGY
.
129
10
CONTENTS
MUTLU
UYGUN
AND
EBRU
GUNER
11
THE
DIGITAL
CUSTOMER
EXPERIENCE:
AN
INTEGRATED
APPROACH
.
141
ELIFKARA
12
DIGITAL
BRANDING
PROCESSES
.
155
MUTLU
UYGUN
AND
EBRU
GUNER
13
ONLINE
BRAND-EQUITY:
AN
INTEGRATED
PERSPECTIVE
.
167
SECTION
3
NEW
TRENDS
IN
DIGITAL
MARKETING
TULAY
KORKMAZ
DEVRANI
14
THE
SHARING
ECONOMY
.
183
HICRAN
OZGUNER
KIH$
15
GAMIFICATION TECHNIQUE
AND
USE
IN
DIGITAL
MARKETING
.
193
SELAY
ILGAZ
SUMER
16
A
DISEASE
OF
THE
DIGITAL
AGE:
FOMO
.
205
MEHMET
SAID
KOSE
AND
HALIL
KARLI
17
UNDERSTANDING
OMNICHANNEL
RETAILING
IN
THE
DIGITALIZATION
ERA
.
217
LIST
OF
FIGURES
.
233
LIST
OF
TABLES
.
235 |
| any_adam_object | 1 |
| author_GND | (DE-588)121156522X |
| building | Verbundindex |
| bvnumber | BV046434410 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1127540099 (DE-599)DNB1198947233 |
| discipline | Soziologie Wirtschaftswissenschaften |
| format | Book |
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| institution | BVB |
| institution_GND | (DE-588)1065711506 |
| isbn | 9783631802519 363180251X |
| language | English |
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| physical | 234 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm, 312 g |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Peter Lang |
| record_format | marc |
| spelling | Digital marketing applications Hatice Aydin Berlin Peter Lang [2019] © 2019 234 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm, 312 g txt rdacontent n rdamedia nc rdacarrier Online-Marketing (DE-588)7706419-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Affiliate-Programm (DE-588)7687279-8 gnd rswk-swf Suchmaschinenoptimierung (DE-588)1026698669 gnd rswk-swf Paperback / softback Fachpublikum/ Wissenschaft BUS041000 BUS043000: BUSINESS & ECONOMICS / Marketing / General COM087000: COMPUTERS / Digital Media / General JFD: Media studies KJS: Sales & marketing Affiliate Marketing Applications Aydin Content Marketing Digital Digital Branding Processes Digital Customer Hatice Marketing Social Media Advertising Social Media Marketing Viral Marketing 1740: Hardcover, Softcover / Medien, Kommunikation Online-Marketing (DE-588)7706419-7 s Suchmaschinenoptimierung (DE-588)1026698669 s Markenpolitik (DE-588)4144679-3 s Social Media (DE-588)4639271-3 s Affiliate-Programm (DE-588)7687279-8 s DE-604 Aydın, Hatice Sonstige (DE-588)121156522X oth Peter Lang GmbH (DE-588)1065711506 pbl Erscheint auch als Online-Ausgabe, E-PDF 978-3-631-80577-0 Erscheint auch als Online-Ausgabe, EPUB 978-3-631-80578-7 Erscheint auch als Online-Ausgabe, MOBI 978-3-631-80579-4 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=08854bd819f04b97b0bdaf85d1fd80c9&prov=M&dok_var=1&dok_ext=htm Inhaltstext X:MVB https://www.peterlang.com/view/product/94566?format=PBK DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031846592&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Digital marketing applications Online-Marketing (DE-588)7706419-7 gnd Markenpolitik (DE-588)4144679-3 gnd Social Media (DE-588)4639271-3 gnd Affiliate-Programm (DE-588)7687279-8 gnd Suchmaschinenoptimierung (DE-588)1026698669 gnd |
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| title | Digital marketing applications |
| title_auth | Digital marketing applications |
| title_exact_search | Digital marketing applications |
| title_full | Digital marketing applications Hatice Aydin |
| title_fullStr | Digital marketing applications Hatice Aydin |
| title_full_unstemmed | Digital marketing applications Hatice Aydin |
| title_short | Digital marketing applications |
| title_sort | digital marketing applications |
| topic | Online-Marketing (DE-588)7706419-7 gnd Markenpolitik (DE-588)4144679-3 gnd Social Media (DE-588)4639271-3 gnd Affiliate-Programm (DE-588)7687279-8 gnd Suchmaschinenoptimierung (DE-588)1026698669 gnd |
| topic_facet | Online-Marketing Markenpolitik Social Media Affiliate-Programm Suchmaschinenoptimierung |
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