Post-truth public relations: communication in an era of digital disinformation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2020
|
| Schriftenreihe: | Routledge new directions in PR & communication research
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Abstract: "This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how public relations processes have contributed to the current social condition of post-truth and what constitutes public relations work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80-100 years as a period of classical public relations, that style is being supplemented by the emergence of a post-classical form of public relations that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion, in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how public relations workers have reconciled their role as communicative intermediaries with the pot-truth era of digital disinformation. This thought provoking book will be of great interest to researchers and advanced students interested in the changing nature of public relations and its practice" |
| Beschreibung: | x, 160 Seiten 24 cm |
| ISBN: | 9781138368606 1138368601 |
Internformat
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Datensatz im Suchindex
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| adam_text | Contents List of Illustrations Acknowledgements viii ix 1 Introduction 1 2 Classical public relations 8 3 Post-classical public relations: a new style of public relations work for the post-truth era 25 4 The mixed public relations repertoire for the age of disruption 47 5 The rhetoric of certainty and division 71 6 Facts don’t matter: truthiness and fake news 87 7 Performativity and public communication 110 8 The digital mixology of online engagement 129 Conclusion 149 Index 155
Post-Truth Public Relations This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condi tion of post-truth and what constitutes PR work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation pro poses that while we can now look back upon the last 80—100 years as a period of classical PR, that style is being supplemented by the emergence of a post-classical form of PR that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion in order to meet the needs of increasingly partisan audiences. Using contempor ary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how PR workers have reconciled their role as communicative intermediaries with the post-truth era of digital disinformation. This thought-provoking book will be of great interest to researchers and advanced students interested in the changing nature of PR and its practice. Gareth Thompson is a Senior Lecturer at London College of Communication, University of the Arts London. He has worked in public relations in the corporate, finance and technology sectors for over 20 years, as well as teaching the subject in London and at the French
business school, ESCEM, in Poitiers.
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| isbn | 9781138368606 1138368601 |
| language | English |
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| physical | x, 160 Seiten 24 cm |
| publishDate | 2020 |
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| publisher | Routledge |
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| series2 | Routledge new directions in PR & communication research |
| spelling | Thompson, Gareth Verfasser aut Post-truth public relations communication in an era of digital disinformation Gareth Thompson London Routledge 2020 x, 160 Seiten 24 cm txt rdacontent n rdamedia nc rdacarrier Routledge new directions in PR & communication research Abstract: "This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how public relations processes have contributed to the current social condition of post-truth and what constitutes public relations work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80-100 years as a period of classical public relations, that style is being supplemented by the emergence of a post-classical form of public relations that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion, in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how public relations workers have reconciled their role as communicative intermediaries with the pot-truth era of digital disinformation. This thought provoking book will be of great interest to researchers and advanced students interested in the changing nature of public relations and its practice" Falschmeldung (DE-588)4294308-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Public relations Digital communications Disinformation Öffentlichkeitsarbeit (DE-588)4043188-5 s Falschmeldung (DE-588)4294308-5 s DE-604 Erscheint auch als Online-Ausgabe 978-0-429-42912-5 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031845391&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031845391&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Thompson, Gareth Post-truth public relations communication in an era of digital disinformation Falschmeldung (DE-588)4294308-5 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4294308-5 (DE-588)4043188-5 |
| title | Post-truth public relations communication in an era of digital disinformation |
| title_auth | Post-truth public relations communication in an era of digital disinformation |
| title_exact_search | Post-truth public relations communication in an era of digital disinformation |
| title_full | Post-truth public relations communication in an era of digital disinformation Gareth Thompson |
| title_fullStr | Post-truth public relations communication in an era of digital disinformation Gareth Thompson |
| title_full_unstemmed | Post-truth public relations communication in an era of digital disinformation Gareth Thompson |
| title_short | Post-truth public relations |
| title_sort | post truth public relations communication in an era of digital disinformation |
| title_sub | communication in an era of digital disinformation |
| topic | Falschmeldung (DE-588)4294308-5 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Falschmeldung Öffentlichkeitsarbeit |
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