Sustainable destination branding and marketing: strategies for tourism development
"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable t...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wallington, Oxfordshire, UK
CABI
[2020]
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| Schlagworte: | |
| Online-Zugang: | FHD01 UPA01 Volltext |
| Zusammenfassung: | "Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"-- |
| Beschreibung: | 1 Online-Ressource (xiii, 244 Seiten) |
| ISBN: | 9781786394309 |
Internformat
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| 520 | |a "Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"-- | ||
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Datensatz im Suchindex
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| id | DE-604.BV046419499 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:44:07Z |
| institution | BVB |
| isbn | 9781786394309 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031831961 |
| oclc_num | 1141123727 |
| open_access_boolean | |
| owner | DE-1050 DE-739 |
| owner_facet | DE-1050 DE-739 |
| physical | 1 Online-Ressource (xiii, 244 Seiten) |
| psigel | ZDB-91-CABL ZDB-30-PQE ZDB-91-CABL FHD01_CABL_Kauf ZDB-30-PQE UPA_Einzelkauf_CABI |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | CABI |
| record_format | marc |
| spelling | Sustainable destination branding and marketing strategies for tourism development edited by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan Wallington, Oxfordshire, UK CABI [2020] 1 Online-Ressource (xiii, 244 Seiten) txt rdacontent c rdamedia cr rdacarrier "Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"-- Sustainable tourism / Marketing Place marketing Branding (Marketing) Branding (Marketing) fast Place marketing fast Sharma, Anukrati edt Pulido-Fernández, Juan Ignacio edt Hassan, Azizul edt Erscheint auch als Online-Ausgabe, ePDF 978-1-78639-429-3 Erscheint auch als Druck-Ausgabe, hardback 978-1-78639-428-6 https://www.cabi.org/leisuretourism/ebook/20193512515 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Sustainable destination branding and marketing strategies for tourism development Sustainable tourism / Marketing Place marketing Branding (Marketing) Branding (Marketing) fast Place marketing fast |
| title | Sustainable destination branding and marketing strategies for tourism development |
| title_auth | Sustainable destination branding and marketing strategies for tourism development |
| title_exact_search | Sustainable destination branding and marketing strategies for tourism development |
| title_full | Sustainable destination branding and marketing strategies for tourism development edited by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan |
| title_fullStr | Sustainable destination branding and marketing strategies for tourism development edited by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan |
| title_full_unstemmed | Sustainable destination branding and marketing strategies for tourism development edited by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan |
| title_short | Sustainable destination branding and marketing |
| title_sort | sustainable destination branding and marketing strategies for tourism development |
| title_sub | strategies for tourism development |
| topic | Sustainable tourism / Marketing Place marketing Branding (Marketing) Branding (Marketing) fast Place marketing fast |
| topic_facet | Sustainable tourism / Marketing Place marketing Branding (Marketing) |
| url | https://www.cabi.org/leisuretourism/ebook/20193512515 |
| work_keys_str_mv | AT sharmaanukrati sustainabledestinationbrandingandmarketingstrategiesfortourismdevelopment AT pulidofernandezjuanignacio sustainabledestinationbrandingandmarketingstrategiesfortourismdevelopment AT hassanazizul sustainabledestinationbrandingandmarketingstrategiesfortourismdevelopment |