Corporate communication: a guide to theory & practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
SAGE
[2020]
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| Ausgabe: | sixth edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxiv, 304 Seiten Illustrationen 25 cm |
| ISBN: | 9781526491985 |
Internformat
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Datensatz im Suchindex
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| adam_text | Contents List of Figures List of Tables List of Case Studies List of Case Examples About the Author Preface to the Sixth Edition Purpose of the book Approach of the book Readership of the book Organization of the book Acknowledgements Guided Tour Online Resources Part 1 Introduction to Corporate Communication xii xiv xv xvi xvii xviii xviii xix xx xx xxii xxiii xxv 1 1 Defining Corporate Communication 1.1 Introduction 1.2 Scope and definitions Case example 1.1 1.3 Trends in corporate communication Case study 1.1 1.4 Chapter summary Discussion questions Key terms Further reading Notes 3 3 4 9 11 13 16 16 16 16 17 2 Corporate Communication in Contemporary Organizations 2.1 Introduction 2.2 Integrated communication Case example 2.1 2.3 Drivers for integrated communication 2.4 The organization of corporate communication Case study 2.1 18 18 19 21 24 27 32
Corporate Communication 2.5 Chapter summary Discussion questions Key terms Further reading Notes 3 Corporate Communication in a Changing Media Environment 3.1 Introduction 3.2 The new media landscape Case example 3.1 3.3 Classifying social media 3.4 Challenges and opportunities Case study 3.1 3.5 Chapter summary Discussion questions Key terms Further reading Notes Part 2 Conceptual Foundations 4 Stakeholder Management and Communication 4.1 Introduction 4.2 Stakeholder management 4.3 The nature of stakes and stakeholders 4.4 Stakeholder communication Case example 4.1 4.5 Stakeholder engagement Case study 4.1 4.6 Chapter summary Discussion questions Key terms Further reading Notes 5 Corporate Identity, Branding and Corporate Reputation 5.1 Introduction 5.2 Corporate identity, image and reputation 5.3 Corporate branding Case example 5.1 5.4 Aligning identity, image and reputation Case study 5.1 5.5 Chapter summary Discussion questions Key terms 34 35 35 35 35 37 37 38 44 44 50 57 57 58 58 58 61 63 63 64 66 68 75 77 80 83 83 84 84 84 86 86 87 92 93 96 100 103 103 104
« Contents Further reading Notes Part 3 Corporate Communication in Practice 104 104 107 6 Communication Strategy and Strategic Planning 6.1 Introduction 6.2 Developing a communication strategy 6.3 Strategic messaging and content platforms Case example 6.1 6.4 Planning and executing communication programmes and campaigns Case study 6.1 6.5 Chapter summary Discussion questions Key terms Further reading Notes 109 109 110 114 120 122 127 130 131 131 131 131 7 Research and Measurement 7.1 Introduction 7.2 Research and evaluation Case example 7.1 7.3 Methods and measures 7.4 Measuring corporate reputation 7.5 Theories on measuring the effects of communication Case study 7.1 7.6 Chapter summary Discussion questions Key terms Further reading Notes 133 133 134 137 140 143 147 151 152 153 153 154 Part 4 Specialist Areas in Corporate Communication 155 8 Media Relations 8.1 Introduction 8.2 Journalism and news organizations 8.3 The effects of news coverage on corporate reputation 8.4 Framing news stories Case example 8.1 Case study 8.1 8.5 Chapter summary Discussion questions Key terms Further reading Notes 157 157 158 159 162 165 169 172 172 172 173 173
corporate communication I 9 Employee Communication 9.1 Introduction 9.2 Defining employee communication 9.3 Employee communication and organizational identification Case example 9.1 9.4 Voice, silence and stimulating employee participation 9.5 Social media, networks and communities of practice Case study 9.1 9.6 Chapter summary Discussion questions Key terms Further reading Notes 175 175 176 179 181 182 184 187 190 190 191 191 191 10 Issues Management 10.1 Introduction 10.2 Defining issues 10.3 Managing issues Case example 10.1 10.4 Influencing public policy 10.5 Anti-corporate activism Case study 10.1 10.6 Chapter summary Discussion questions Key terms Further reading Notes 193 193 194 196 202 204 205 208 211 212 212 212 213 11 Crisis Communication 11.1 Introduction 11.2 Defining crises 11.3 Crisis management Case example 11.1 11.4 The impact of a crisis on corporate reputation 11.5 Communicating about a crisis Case study 11.1 11.6 Chapter summary Discussion questions Key terms Further reading Notes 214 214 215 216 217 218 220 226 229 229 230 230 230 Part 5 233 New Developments in Corporate Communication 12 Leadership and Change Communication 12.1 Introduction 235 235
Contents 12.2 Defining leadership and change Case example 12.1 12.3 Communicating during a change 12.4 Effective leadership communication Case study 12.1 12.5 Chapter summary Discussion questions Key terms Further reading Notes 236 239 240 248 250 253 253 253 254 254 13 Corporate Social Responsibility (CSR) and Community Relations 13.1 Introduction 13.2 Defining corporate social responsibility Case example 13.1 13.3 Communicating about corporate social responsibility 13.4 Community relations Case study 13.1 13.5 Chapter summary Discussion questions Key terms Further reading Notes 256 256 257 261 263 267 271 274 274 274 274 275 Glossary of Corporate Communication and other Communication Terms Index 277 299
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| spelling | Cornelissen, Joep Verfasser (DE-588)1135674809 aut Corporate communication a guide to theory & practice Joep Cornelissen sixth edition Los Angeles [u.a.] SAGE [2020] xxiv, 304 Seiten Illustrationen 25 cm txt rdacontent n rdamedia nc rdacarrier Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Corporate Communication (DE-588)4313131-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Communication in management. Business communication. 1\p (DE-588)4151278-9 Einführung gnd-content Unternehmen (DE-588)4061963-1 s Kommunikation (DE-588)4031883-7 s DE-604 Corporate Communication (DE-588)4313131-1 s Öffentlichkeitsarbeit (DE-588)4043188-5 s 2\p DE-604 Erscheint auch als Online-Ausgabe 978-1-52649-197-8 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031831356&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cornelissen, Joep Corporate communication a guide to theory & practice Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd Corporate Communication (DE-588)4313131-1 gnd Unternehmen (DE-588)4061963-1 gnd |
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| title_full | Corporate communication a guide to theory & practice Joep Cornelissen |
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| title_short | Corporate communication |
| title_sort | corporate communication a guide to theory practice |
| title_sub | a guide to theory & practice |
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