Principles of marketing for a digital age:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
SAGE
[2020]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xiii, 466 Seiten Illustrationen, Diagramme 26 cm |
| ISBN: | 9781526423344 9781526423337 |
Internformat
MARC
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| 300 | |a xiii, 466 Seiten |b Illustrationen, Diagramme |c 26 cm | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-031827097 | ||
Datensatz im Suchindex
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| adam_text | BRIEF CONTENTS LIST OF FIGURES AND TABLES X HOW TO USE THIS TEXTBOOK XIV ABOUT THE AUTHOR XVI FOREWORD XVII ACKNOWLEDGEMENTS XXI ABBREVIATIONS XXIII ENDORSEMENTS XXVI PART Is The Marketing Environment CHAPTER 1 UNDERSTANDING MARKETING CHAPTER 2 UNDERSTANDING BUYERS 1 3 41 PART 2: The Marketing Toolbox CHAPTER 3 SEGMENTATION, TARGETING, AND POSITIONING 79 CHAPTER 4 MARKETING RESEARCH AND ANALYSIS 117 CHAPTER 5 MARKETING STRATEGY 155 PART 3: The Marketing Mix CHAPTER 6 CREATING VALUE: PRODUCTS AND SERVICES CHAPTER 7 OFFERING VALUE: PRICE CHAPTER 8 DISTRIBUTING VALUE: PLACE 243 CHAPTER 9 COMMUNICATING VALUE: PROMOTION 269 CHAPTER TO CHAPTER П CHAPTER 12 REFERENCES INDEX 183 . 215 EXTENDING VALUE: PEOPLE, PROCESS, AND PRESENCE IN THE CUSTOMER EXPERIENCE 315 MAINTAINING VALUE: BRANDING AND BRAND MANAGEMENT 339 AAANAGING VALUE: ANALYTICS AND MARKETING VALUE MANAGEMENT SYSTEMS · 377 406 450
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| illustrated | Illustrated |
| indexdate | 2024-07-10T08:43:59Z |
| institution | BVB |
| isbn | 9781526423344 9781526423337 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031827097 |
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| physical | xiii, 466 Seiten Illustrationen, Diagramme 26 cm |
| publishDate | 2020 |
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| spelling | Tuten, Tracy L. 1967- Verfasser (DE-588)1033004073 aut Principles of marketing for a digital age Tracy L. Tuten Los Angeles SAGE [2020] xiii, 466 Seiten Illustrationen, Diagramme 26 cm txt rdacontent n rdamedia nc rdacarrier Marketing Digitalisierung (DE-588)4123065-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Digitalisierung (DE-588)4123065-6 s b DE-604 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031827097&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Principles of marketing for a digital age |
| title_auth | Principles of marketing for a digital age |
| title_exact_search | Principles of marketing for a digital age |
| title_full | Principles of marketing for a digital age Tracy L. Tuten |
| title_fullStr | Principles of marketing for a digital age Tracy L. Tuten |
| title_full_unstemmed | Principles of marketing for a digital age Tracy L. Tuten |
| title_short | Principles of marketing for a digital age |
| title_sort | principles of marketing for a digital age |
| topic | Marketing Digitalisierung (DE-588)4123065-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Digitalisierung Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031827097&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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