Direct, digital & data-driven marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington, DC ; Melbourne
Sage Publications
2020
|
| Edition: | 5th edition |
| Subjects: | |
| Physical Description: | xxviii, 752 Seiten Illustrationen, Diagramme |
| ISBN: | 9781529708189 9781529708172 |
Staff View
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Record in the Search Index
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| author | Spiller, Lisa D. |
| author_GND | (DE-588)138095507 |
| author_facet | Spiller, Lisa D. |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV046412626 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:43:56Z |
| institution | BVB |
| isbn | 9781529708189 9781529708172 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031825214 |
| oclc_num | 1140132035 |
| open_access_boolean | |
| owner | DE-2070s DE-11 DE-945 |
| owner_facet | DE-2070s DE-11 DE-945 |
| physical | xxviii, 752 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Sage Publications |
| record_format | marc |
| spelling | Spiller, Lisa D. Verfasser (DE-588)138095507 aut Direct, digital & data-driven marketing Lisa Spiller 5th edition Los Angeles ; London ; New Delhi ; Singapore ; Washington, DC ; Melbourne Sage Publications 2020 xxviii, 752 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Direktmarketing (DE-588)4012421-6 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Direktmarketing (DE-588)4012421-6 s DE-604 |
| spellingShingle | Spiller, Lisa D. Direct, digital & data-driven marketing Direktmarketing (DE-588)4012421-6 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)7706419-7 |
| title | Direct, digital & data-driven marketing |
| title_auth | Direct, digital & data-driven marketing |
| title_exact_search | Direct, digital & data-driven marketing |
| title_full | Direct, digital & data-driven marketing Lisa Spiller |
| title_fullStr | Direct, digital & data-driven marketing Lisa Spiller |
| title_full_unstemmed | Direct, digital & data-driven marketing Lisa Spiller |
| title_short | Direct, digital & data-driven marketing |
| title_sort | direct digital data driven marketing |
| topic | Direktmarketing (DE-588)4012421-6 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Direktmarketing Online-Marketing |
| work_keys_str_mv | AT spillerlisad directdigitaldatadrivenmarketing |