Direct, digital & data-driven marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington, DC ; Melbourne
Sage Publications
2020
|
| Ausgabe: | 5th edition |
| Schlagworte: | |
| Beschreibung: | xxviii, 752 Seiten Illustrationen, Diagramme |
| ISBN: | 9781529708189 9781529708172 |
Internformat
MARC
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|---|---|---|---|
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| 008 | 200206s2020 a||| |||| 00||| eng d | ||
| 020 | |a 9781529708189 |9 978-1-5297-0818-9 | ||
| 020 | |a 9781529708172 |c (pbk) |9 978-1-5297-0817-2 | ||
| 035 | |a (OCoLC)1140132035 | ||
| 035 | |a (DE-599)KXP1683828305 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Spiller, Lisa D. |e Verfasser |0 (DE-588)138095507 |4 aut | |
| 245 | 1 | 0 | |a Direct, digital & data-driven marketing |c Lisa Spiller |
| 250 | |a 5th edition | ||
| 264 | 1 | |a Los Angeles ; London ; New Delhi ; Singapore ; Washington, DC ; Melbourne |b Sage Publications |c 2020 | |
| 300 | |a xxviii, 752 Seiten |b Illustrationen, Diagramme | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804180952687050752 |
|---|---|
| any_adam_object | |
| author | Spiller, Lisa D. |
| author_GND | (DE-588)138095507 |
| author_facet | Spiller, Lisa D. |
| author_role | aut |
| author_sort | Spiller, Lisa D. |
| author_variant | l d s ld lds |
| building | Verbundindex |
| bvnumber | BV046412626 |
| classification_rvk | QP 621 QP 650 |
| ctrlnum | (OCoLC)1140132035 (DE-599)KXP1683828305 |
| discipline | Wirtschaftswissenschaften |
| edition | 5th edition |
| format | Book |
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| id | DE-604.BV046412626 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:43:56Z |
| institution | BVB |
| isbn | 9781529708189 9781529708172 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031825214 |
| oclc_num | 1140132035 |
| open_access_boolean | |
| owner | DE-2070s DE-11 DE-945 |
| owner_facet | DE-2070s DE-11 DE-945 |
| physical | xxviii, 752 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Sage Publications |
| record_format | marc |
| spelling | Spiller, Lisa D. Verfasser (DE-588)138095507 aut Direct, digital & data-driven marketing Lisa Spiller 5th edition Los Angeles ; London ; New Delhi ; Singapore ; Washington, DC ; Melbourne Sage Publications 2020 xxviii, 752 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Direktmarketing (DE-588)4012421-6 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Direktmarketing (DE-588)4012421-6 s DE-604 |
| spellingShingle | Spiller, Lisa D. Direct, digital & data-driven marketing Direktmarketing (DE-588)4012421-6 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)7706419-7 |
| title | Direct, digital & data-driven marketing |
| title_auth | Direct, digital & data-driven marketing |
| title_exact_search | Direct, digital & data-driven marketing |
| title_full | Direct, digital & data-driven marketing Lisa Spiller |
| title_fullStr | Direct, digital & data-driven marketing Lisa Spiller |
| title_full_unstemmed | Direct, digital & data-driven marketing Lisa Spiller |
| title_short | Direct, digital & data-driven marketing |
| title_sort | direct digital data driven marketing |
| topic | Direktmarketing (DE-588)4012421-6 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Direktmarketing Online-Marketing |
| work_keys_str_mv | AT spillerlisad directdigitaldatadrivenmarketing |