Design thinking for strategy: innovating towards competitive advantage
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2020]
|
| Schriftenreihe: | Management for professionals
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | xii, 219 Seiten Illustrationen |
| ISBN: | 9783030258740 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046409094 | ||
| 003 | DE-604 | ||
| 005 | 20200218 | ||
| 007 | t | ||
| 008 | 200205s2020 a||| |||| 00||| eng d | ||
| 020 | |a 9783030258740 |c hbk : 53.49 |9 978-3-030-25874-0 | ||
| 035 | |a (OCoLC)1127954391 | ||
| 035 | |a (DE-599)HBZHT020282554 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 100 | 1 | |a Diderich, Claude |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Design thinking for strategy |b innovating towards competitive advantage |c Claude Diderich |
| 264 | 1 | |a Cham |b Springer |c [2020] | |
| 300 | |a xii, 219 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Management for professionals | |
| 650 | 0 | 7 | |a Innovationsmanagement |0 (DE-588)4161817-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Design Thinking |0 (DE-588)1052824455 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Design Thinking |0 (DE-588)1052824455 |D s |
| 689 | 0 | 1 | |a Innovationsmanagement |0 (DE-588)4161817-8 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-030-25875-7 |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031821742&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031821742&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031821742 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804180946680807424 |
|---|---|
| adam_text | Contents Part I 1 2 The Concepts and Theories Behind Innovative Strategy Design Understanding the Need for a New Approach to Strategy Development................................................................................................. 1.1 Understanding the Concept of Strategy........................................ 1.1.1 Traditional Definitions of Strategy ................................. 1.1.2 Strategy from a Designer’s Perspective.......................... 1.1.3 A Distinct Definition of Strategy...................................... 1.2 Traditional Strategy Development Processes................................. 1.2.1 Prescriptive School........................................................... 1.2.2 Descriptive School............................................................. 1.3 Challenges Faced by Traditional Approaches to Strategy Design................................................................................................. 1.4 Design Thinking as a Solution ......................................................... 1.4.1 Design Thinking Approach............................................... 1.4.2 Delivering Value to Customers........................................ 1.4.3 A Common Language...................................................... 1.4.4 Integrating Stakeholders.................................................... 1.4.5 A Three Layers Process.................................................... References......................................................................................................... Recognizing Key Insights That
Make Design Thinking Valuable to Strategy...................................................................................................... 2.1 The Value of Design Thinking......................................................... 2.1.1 Customer-Centric Problem Solving................................. 2.1.2 Iteratively Improving Through Prototyping and Validating.................................................................... 2.1.3 Validating Ideas with Stakeholders................................. 2.1.4 Combining Analytical Thinking and Intuition.............. 2.2 A Look at the History of Design Thinking................................... 2.2.1 The 1970s........................................................................... 2.2.2 The 1980s........................................................................... 3 4 5 6 7 7 7 8 9 10 11 12 12 13 13 13 15 15 17 18 19 19 20 20 21 vii
Contents viii 3 2.2.3 The 1990s........................................................................... 2.2.4 The New Millenial............................................................. 2.3 Design Thinking for Strategy ......................................................... References..................................................................................................... 22 22 25 27 Revisiting the Business Model Canvas as a Common Language ... 3.1 The Rote of the Business Model in the Context of Strategy Design................................................................................................. 3.2 The Lightweight Business Model.................................................... 3.2.1 Rationale and Conceptual Details.................................... 3.3 The Detailed Business Model......................................................... 3.3.1 Rationale and Conceptual Details.................................... 3.3.2 Relations Between Elements of the Detailed Business Model.................................................................. References..................................................................................................... 29 Part II 4 5 30 31 32 35 37 42 44 A Structured Approach to Strategy Development Gaining a Collective Understanding of the Strategy Development Challenge...................................................................................................... 4.1 Strategy Project Set-up..................................................................... 4.1.1 Identifying Key Stakeholders and
Their Rotes.............. 4.1.2 Fostering an Innovation Culture...................................... 4.1.3 Budget and Timeline......................................................... 4.1.4 Assessment of the Change Capacity of and Underlying Risks forthe Firm.......................................... 4.2 Target Industry................................................................................... 4.2.1 Incumbents......................................................................... 4.2.2 Mature Firms....................................................................... 4.3 Guiding Principles............................................................................ References..................................................................................................... A Novel Strategy Development Process Based on Design Thinking........................................................................................................ 5.1 Process Overview.............................................................................. 5.2 The Foundation Layer....................................................................... 5.2.1 Strategy Brief.................................................................... 5.2.2 Understanding Today’s Environment............................... 5.2.3 Identifying Industry Trends............................................... 5.2.4 Choosing the Firm’sStrategic Focus................................ 5.3 The Business Model Layer............................................................. 5.3.1
Observing........................................................................... 5.3.2 Learning............................................................................. 5.3.3 Designing........................................................................... 5.3.4 Validating........................................................................... 49 50 50 53 54 56 59 59 60 61 62 63 64 64 66 66 67 68 68 68 69 71 71
Contents ¡X 5.4 The Competition Layer................................................................... 72 5.4.1 Understanding the Competitive Landscape........................ 73 5.4.2 Communicating................................................................. 74 References....................................................................................................... 75 Part III 6 7 Understanding the Industry Environment and Its Implications to Strategy................................................................................................. 6.1 Current Environment Analysis....................................................... 6.1.1 Customers and Their Jobs-to-Be-Done......................... 6.1.2 Outsider Perspective on the Industry.............................. 6.1.3 The Firm and Its Capabilities......................................... 6.1.4 Environmental Constraints.............................................. 6.2 Industry Tends................................................................................. 6.2.1 Customers.......................................................................... 6.2.2 Industry Structure ............................................................ 6.2.3 Innovation and Technology ............................................ 6.2.4 Externalities........................................................................ References.................................................................................................... 79 80 80 83 85 87 90 91 91 92 92 92 Choosing a Tangible Strategic Focus Rather Than Building
Upon an Abstract Vision ............................ 7.1 Deriving the Strategic Focus Using Design Thinking................ 7.2 Observing and Learning................................................................. 7.3 Designing Possible Strategic Focus Prototypes............................ 7.3.1 Identifying Possible Strategic Focuses............................ 7.3.2 Choosing How to Compete.............................................. 7.3.3 Characteristics Supporting the Strategic Focus.............. 7.4 Validating the Designed Strategic Focuses................................... 7.4.1 Checking for Consistency................................................. 7.4.2 Formulating Strategy Hypothesis..................................... 7.4.3 Designing Strategy Experiments..................................... 7.5 Selecting the Target Strategic Focus .............................................. References...................................................................................................... 93 94 96 97 97 99 100 103 103 103 105 106 107 Part IV 8 Laying the Foundation for a Successful Strategy Iteratively Developing the Business Model Underlying the Strategy Gaining Insights by Observing Target Customers in Their Natural Environment................................................................................. Ш 8.1 Observing Objectives........................................................................ Ш 8.1.1 Observing Mature Firms................................................... 112 8.1.2 Observing Start-up
Firms................................................. 112 8.1.3 Observing Disruptors....................................................... 113
x Contents 8.2 8.3 8.4 Deriving Perspectives Based on the Strategic Focus................... The Observing Process..................................................................... Identifying Target Populations......................................................... 8.4.1 Customers Strategic Focus-Based Target Populations......................................................................... 8.4.2 Offerings Strategic Focus-Based Target Populations......................................................................... 8.4.3 Capabilities Strategic Focus-Based Target Populations......................................................................... 8.4.4 Financials Strategic Focus-Based Target Populations......................................................................... 8.5 Passively Observing......................................................................... 8.5.1 Types of Observations....................................................... 8.5.2 Passively Observing Process............................................. 8.5.3 Passive Observation Tools............................................... 8.6 Conducting Ethnographic Interviews............................................. 8.7 Running Focus Groups..................................................................... 8.8 Performing Secondary Research ................................................... 8.9 Timeline and Required Skills .........................................................
References...................................................................................................... 9 10 114 115 115 117 118 118 119 119 120 121 122 124 126 127 128 129 Understanding Target Populations and Their Jobs-to-Be-Done Through Learning..................................................................................... 9.1 Learning Objectives......................................................................... 9.2 The Learning Process....................................................................... 9.3 Selecting a Framework..................................................................... 9.3.1 Understanding Customers.................................................. 9.3.2 Identifying Capabilities and Resources.......................... 9.3.3 Comprehending Financials............................................... 9.4 Mapping and Clustering Insightsto Gain Knowledge.................. 9.5 Formulating and Validating Assumptions...................................... 9.6 Timeline and Required Skills ........................................................ References..................................................................................................... 131 131 132 132 133 135 136 137 141 142 143 Shaping the Strategy by Designing Business Model Prototypes ... 10.1 Designing Objectives...................................................................... 10.2 The Designing Process.................................................................... 10.3 Documenting the Current Detailed Business Model................... 10.4 Generating
Innovative Ideas........................................................... 10.4.1 Selecting a Target Population.......................................... 10.4.2 Ideation................................................................................ 10.4.3 Typical Examples of Ideas............................................... 10.4.4 Ideation Tools.................................................................... 145 146 147 148 149 149 150 151 156
Contents 11 10.5 Transforming Ideas into Business Model Prototypes................... 10.6 Aggregating Prototypes Stemming from MultipleIdeas............... References.................................................................................................... 159 162 163 Managing Uncertainty Through Experiment-Based Validation. ... 11.1 Validating Objectives...................................................................... 11.2 The Validating Process................................................................... 11.3 Formulating Assumptions............................................................... 11.4 Classifying and Prioritizing Assumptions..................................... 11.5 Designing and Conducting Experiments........................................ 11.5.1 Typical Experiments ........................................................ 11.6 Validating Desirability, Viability, and Feasibility....................... 11.6.1 Validating Desirability...................................................... 11.6.2 Validating Viability........................................................... 11.6.3 Validating Feasibility........................................................ 11.7 Risks to Avoid................................................................................. References.................................................................................................... 165 166 166 168 170 171 173 175 176 177 177 178 178 Part V 12 x¡ Exposing the Designed Strategy to the Competitive Environment Exploiting Findings from Game Theory to Succeed
in a Competitive Environment............................................................... 12.1 What Competitive Advantage Means............................................ 12.2 Understanding How to Compete................................................... 12.2.1 Competing on Differentiation or Uniqueness................ 12.2.2 Competing by Being Superior.......................................... 12.2.3 Handling Indifference........................................................ 12.3 The Competing Process ................................................................. 12.4 The Competitive Landscape.......................................................... 12.4.1 Identifying Key Players................................................... 12.4.2 Possible Strategies for Competing................................... 12.5 The Business Model in the Competitive Environment................ 12.6 Designing the Firm’s Competitive Advantage.............................. 12.6.1 Customers Based Competitive Advantage..................... 12.6.2 Offerings Based Competitive Advantage....................... 12.6.3 Capabilities Based Competitive Advantage................... 12.6.4 Financials Based Competitive Advantage..................... 12.7 Winning the Competition Game by Sustaining a Competitive Advantage Using Game Theory..................................................... 12.7.1 Competitive Equilibrium................................................... 12.7.2 Modeling Competition Using Game Trees.....................
References.................................................................................................... 181 181 182 183 184 184 185 186 186 190 191 192 193 195 195 195 196 197 199 200
Contents Part Ï 1 2 The Concepts and Theories Behind Innovative Strategy Design Understanding the Need for a New Approach to Strategy Development................................................................................................. 1.1 Understanding the Concept of Strategy........................................ 1.1.1 Traditional Definitions of Strategy ................................. 1.1.2 Strategy from a Designer’s Perspective.......................... 1.1.3 A Distinct Definition of Strategy...................................... 1.2 Traditional Strategy Development Processes................................. 1.2.1 Prescriptive School ........................................................... 1.2.2 Descriptive School............................................................. 1.3 Challenges Faced by Traditional Approaches to Strategy Design................................................................................................. 1.4 Design Thinking as a Solution ...................................................... 1.4.1 Design Thinking Approach................................................ 1.4.2 Delivering Value to Customers........................................ 1.4.3 A Common Language...................................................... 1.4.4 Integrating Stakeholders.................................................... 1.4.5 A Three Layers Process.................................................... References..................................................................................................... Recognizing Key Insights That Make
Design Thinking Valuable to Strategy................................................................................................... 2.1 The Value of Design Thinking...................................................... 2.1.1 Customer-Centric Problem Solving................................. 2.1.2 Iteratively Improving Through Prototyping and Validating.................................................................... 2.1.3 Validating Ideas with Stakeholders................................. 2.1.4 Combining Analytical Thinking and Intuition.............. 2.2 A Look at the History of Design Thinking................................... 2.2.1 The 1970s........................................................................... 2.2.2 The 1980s........................................................................... 3 4 5 6 7 7 7 8 9 10 11 12 12 13 13 13 15 15 17 18 19 19 20 20 21 vii
viii 3 Contents 2.2.3 The 1990s........................................................................ 2.2.4 The New Millenial........................................................... 2.3 Design Thinking Гог Strategy ...................................................... References................................................................................................. 22 22 25 27 Revisiting the Business Model Canvas as a Common Language ... 3.1 The Role of the Business Model in the Context of Strategy Design............................................................................................. 3.2 The Lightweight Business Model.................................................. 3.2.1 Rationale and ConceptualDetails................................... 3.3 The Detailed Business Model...................................................... 3.3.1 Rationale and Conceptual Details.................................. 3.3.2 Relations Between Elements of the Detailed Business Model............................................................... References................................................................................................. 29 Part II 4 5 30 31 32 35 37 42 44 A Structured Approach to Strategy Development Gaining a Collective Understanding of the Strategy Development Challenge................................................................................................. 4.1 Strategy Project Set-up................................................................. 4.1.1 Identifying Key Stakeholders and Their Roles............. 4.1.2 Fostering an
Innovation Culture.................................... 4.1.3 Budget and Timeline...................................................... 4.1.4 Assessment of the Change Capacity of and Underlying Risks for the Firm...................................... 4.2 Target Industry............................................................................... 4.2.1 Incumbents...................................................................... 4.2.2 Mature Firms................................................................... 4.3 Guiding Principles........................................................................ References................................................................................................ A Novel Strategy Development Process Based on Design Thinking.................................................................................................. 5.1 Process Overview.......................................................................... 5.2 The Foundation Layer................................................................... 5.2.1 Strategy Brief................................................................. 5.2.2 Understanding Today’s Environment............................. 5.2.3 Identifying Industry Trends............................................ 5.2.4 Choosing the Firm’s Strategic Focus............................. 5.3 The Business Model Layer.......................................................... 5.3.1 Observing....................................................................... 5.3.2
Learning......................................................................... 5.3.3 Designing....................................................................... 5.3.4 Validating....................................................................... 49 50 50 53 54 56 59 59 60 61 62 63 64 64 66 66 67 68 68 68 69 71 71
Contents IX 5.4 The Competition Layer...................................................................... 72 5.4.1 Understanding the Competitive Landscape..................... 73 5.4.2 Communicating................................................................. 74 References....................................................................................................... 75 Part III 6 7 Understanding the Industry Environment and Its Implications to Strategy.................................................................................................. 6.1 Current Environment Analysis........................................................ 6.1.1 Customers and Their Jobs-to-Be-Done......................... 6.1.2 Outsider Perspective on the Industry.............................. 6.1.3 The Firm and Its Capabilities.......................................... 6.1.4 Environmental Constraints.............................................. 6.2 Industry Tends................................................................................. 6.2.1 Customers.......................................................................... 6.2.2 Industry Structure ............................................................ 6.2.3 Innovation and Technology ............................................ 6.2.4 Externalities........................................................................ References.................................................................................................... 79 80 80 83 85 87 90 91 91 92 92 92 Choosing a Tangible Strategic Focus Rather Than
Building Upon an Abstract Vision ........................................................................ 7.1 Deriving the Strategic Focus Using Design Thinking................ 7.2 Observing and Learning................................................................. 7.3 Designing Possible Strategic Focus Prototypes............................ 7.3.1 Identifying Possible Strategic Focuses............................ 7.3.2 Choosing How to Compete.............................................. 7.3.3 Characteristics Supporting the Strategic Focus.............. 7.4 Validating the Designed Strategic Focuses................................... 7.4.1 Checking for Consistency................................................. 7.4.2 Formulating Strategy Hypothesis..................................... 7.4.3 Designing Strategy Experiments..................................... 7.5 Selecting the Target Strategic Focus ............................................ References...................................................................................................... 93 94 96 97 97 99 100 103 103 103 105 106 107 Part IV 8 Laying the Foundation for a Successful Strategy Iteratively Developing the Business Model Underlying the Strategy Gaining Insights by Observing Target Customers in Their Natural Environment................................................................................. 8.1 Observing Objectives....................................................................... 8.1.1 Observing Mature Firms................................................... 8.1.2 Observing Start-up
Firms................................................. 8.1.3 Observing Disrupters........................................................ Ш Ш 112 112 ИЗ
x Contents 8.2 8.3 8.4 Deriving Perspectives Based on the Strategic Focus.................. The Observing Process................................................................. Identifying Target Populations...................................................... 8.4.1 Customers Strategic Focus-Based Target Populations...................................................................... 8.4.2 Offerings Strategic Focus-Based Target Populations...................................................................... 8.4.3 Capabilities Strategic Focus-Based Target Populations...................................................................... 8.4.4 Financials Strategic Focus-Based Target Populations...................................................................... 8.5 Passively Observing...................................................................... 8.5.1 Types of Observations.................................................... 8.5.2 Passively Observing Process........................................... 8.5.3 Passive Observation Tools............................................. 8.6 Conducting Ethnographic Interviews........................................... 8.7 Running Focus Groups................................................................. 8.8 Performing Secondary Research .................................................. 8.9 Timeline and Required Skills ...................................................... References................................................................................................. 9 10 114 115 115 117 118 118 119 119 120
121 122 124 126 127 128 129 Understanding Target Populations and Their Jobs-to-Be-Done Through Learning................................................................................. 9.1 Learning Objectives...................................................................... 9.2 The Learning Process................................................................... 9.3 Selecting a Framework................................................................. 9.3.1 Understanding Customers............................................... 9.3.2 Identifying Capabilities and Resources......................... 9.3.3 Comprehending Financials............................................. 9.4 Mapping and Clustering Insights toGain Knowledge................. 9.5 Formulating and Validating Assumptions.................................... 9.6 Timeline and Required Skills ...................................................... References................................................................................................ 131 131 132 132 133 135 136 137 141 142 143 Shaping the Strategy by Designing Business Model Prototypes . . . 10.1 Designing Objectives................................................................... 10.2 The Designing Process................................................................. 10.3 Documenting the Current Detailed Business Model.................. 10.4 Generating Innovative Ideas........................................................ 10.4.1 Selecting a Target Population........................................ 10.4.2
Ideation............................................................................ 10.4.3 Typical Examples of Ideas............................................ 10.4.4 Ideation Tools................................................................ 145 146 147 148 149 149 150 151 156
Contents 11 10.5 Transforming Ideas into Business Model Prototypes.................. 10.6 Aggregating Prototypes Stemming from Multiple Ideas.............. References.................................................................................................... 159 162 163 Managing Uncertainty Through Experiment-Based Validation. ... 11.1 Validating Objectives...................................................................... 11.2 The Validating Process................................................................... 11.3 Formulating Assumptions............................................................... 11.4 Classifying and Prioritizing Assumptions..................................... 11.5 Designing and Conducting Experiments........................................ 11.5.1 Typical Experiments ........................................................ 11.6 Validating Desirability, Viability, and Feasibility....................... 11.6.1 Validating Desirability..................................................... 11.6.2 Validating Viability.......................................................... 11.6.3 Validating Feasibility........................................................ 11.7 Risks to Avoid................................................................................. References.................................................................................................... 165 166 166 168 170 171 173 175 176 177 177 178 178 Part V 12 xi Exposing the Designed Strategy to the Competitive Environment Exploiting Findings from Game Theory to Succeed in
a Competitive Environment............................................................... 12.1 What Competitive Advantage Means............................................ 12.2 Understanding How to Compete................................................... 12.2.1 Competing on Differentiation or Uniqueness................ 12.2.2 Competing by Being Superior.......................................... 12.2.3 Handling Indifference........................................................ 12.3 The Competing Process ................................................................. 12.4 The Competitive Landscape.......................................................... 12.4.1 Identifying Key Players................................................... 12.4.2 Possible Strategies for Competing................................... 12.5 The Business Model in the Competitive Environment................ 12.6 Designing the Firm’s Competitive Advantage.............................. 12.6.1 Customers Based Competitive Advantage..................... 12.6.2 Offerings Based Competitive Advantage....................... 12.6.3 Capabilities Based Competitive Advantage................... 12.6.4 Financials Based Competitive Advantage..................... 12.7 Winning the Competition Game by Sustaining a Competitive Advantage Using Game Theory...................................................... 12.7.1 Competitive Equilibrium................................................... 12.7.2 Modeling Competition Using Game Trees.....................
References.................................................................................................... 181 181 182 183 184 184 185 186 186 190 191 192 193 195 195 195 196 197 199 200
Xii 13 Contents Laying the Groundwork for Strategy Implementation Through Stakeholder Focused Communication................................................ 13.1 The Communicating Process......................................................... 13.2 Understanding the Ground Rules.................................................. 13.3 Identifying the Audience............................................................... 13.3.1 Internal Audience............................................................. 13.3.2 External Audience........................................................... 13.3.3 Looking at the Audience froma Different Perspective ...................................................................... 13.4 Selecting Communication Channels............................................. 13.4.1 Face-to-Face Communication......................................... 13.4.2 Electronic Communication............................................. 13.4.3 Print Communication...................................................... 13.5 Laying-Out the Timeline............................................................... 13.6 Preparing the Message................................................................. 13.6.1 The Traditional Strategy Message.................................. 13.6.2 Crafting the Strategy Messagein a Design Thinking World ............................................................................. 13.7 Telling the Story .......................................................................... 13.8 Validating that the Strategy Message is
Understood.................. References................................................................................................. Index................................................................................................................. 201 202 202 204 204 205 205 206 207 207 208 208 209 210 210 212 214 214 215
|
| any_adam_object | 1 |
| author | Diderich, Claude |
| author_facet | Diderich, Claude |
| author_role | aut |
| author_sort | Diderich, Claude |
| author_variant | c d cd |
| building | Verbundindex |
| bvnumber | BV046409094 |
| ctrlnum | (OCoLC)1127954391 (DE-599)HBZHT020282554 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01811nam a2200373 c 4500</leader><controlfield tag="001">BV046409094</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200218 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">200205s2020 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783030258740</subfield><subfield code="c">hbk : 53.49</subfield><subfield code="9">978-3-030-25874-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1127954391</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT020282554</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Diderich, Claude</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Design thinking for strategy</subfield><subfield code="b">innovating towards competitive advantage</subfield><subfield code="c">Claude Diderich</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Springer</subfield><subfield code="c">[2020]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xii, 219 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Management for professionals</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Innovationsmanagement</subfield><subfield code="0">(DE-588)4161817-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Design Thinking</subfield><subfield code="0">(DE-588)1052824455</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Design Thinking</subfield><subfield code="0">(DE-588)1052824455</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Innovationsmanagement</subfield><subfield code="0">(DE-588)4161817-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-030-25875-7</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031821742&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031821742&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031821742</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV046409094 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:43:50Z |
| institution | BVB |
| isbn | 9783030258740 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031821742 |
| oclc_num | 1127954391 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | xii, 219 Seiten Illustrationen |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Springer |
| record_format | marc |
| series2 | Management for professionals |
| spelling | Diderich, Claude Verfasser aut Design thinking for strategy innovating towards competitive advantage Claude Diderich Cham Springer [2020] xii, 219 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Management for professionals Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Design Thinking (DE-588)1052824455 gnd rswk-swf Design Thinking (DE-588)1052824455 s Innovationsmanagement (DE-588)4161817-8 s 1\p DE-604 Erscheint auch als Online-Ausgabe 978-3-030-25875-7 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031821742&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031821742&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Diderich, Claude Design thinking for strategy innovating towards competitive advantage Innovationsmanagement (DE-588)4161817-8 gnd Design Thinking (DE-588)1052824455 gnd |
| subject_GND | (DE-588)4161817-8 (DE-588)1052824455 |
| title | Design thinking for strategy innovating towards competitive advantage |
| title_auth | Design thinking for strategy innovating towards competitive advantage |
| title_exact_search | Design thinking for strategy innovating towards competitive advantage |
| title_full | Design thinking for strategy innovating towards competitive advantage Claude Diderich |
| title_fullStr | Design thinking for strategy innovating towards competitive advantage Claude Diderich |
| title_full_unstemmed | Design thinking for strategy innovating towards competitive advantage Claude Diderich |
| title_short | Design thinking for strategy |
| title_sort | design thinking for strategy innovating towards competitive advantage |
| title_sub | innovating towards competitive advantage |
| topic | Innovationsmanagement (DE-588)4161817-8 gnd Design Thinking (DE-588)1052824455 gnd |
| topic_facet | Innovationsmanagement Design Thinking |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031821742&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031821742&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT diderichclaude designthinkingforstrategyinnovatingtowardscompetitiveadvantage |
Es ist kein Print-Exemplar vorhanden.
Inhaltsverzeichnis