The Attention Economy and How Media Works: Simple Truths for Marketers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Palgrave Macmillan
2020
Singapore Springer |
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAN01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XVI, 152 Seiten) 27 Illustrationen, 6 Illustrationen (farbig) |
| ISBN: | 9789811515408 |
| DOI: | 10.1007/978-981-15-1540-8 |
Internformat
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Datensatz im Suchindex
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| _version_ | 1806190623887196160 |
| any_adam_object | |
| author | Nelson-Field, Karen |
| author_facet | Nelson-Field, Karen |
| author_role | aut |
| author_sort | Nelson-Field, Karen |
| author_variant | k n f knf |
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| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-981-15-1540-8 |
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| id | DE-604.BV046403395 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T15:06:48Z |
| institution | BVB |
| isbn | 9789811515408 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031816117 |
| oclc_num | 1197097637 |
| open_access_boolean | |
| owner | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11 |
| owner_facet | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11 |
| physical | 1 Online-Ressource (XVI, 152 Seiten) 27 Illustrationen, 6 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2020 |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Palgrave Macmillan Springer |
| record_format | marc |
| spellingShingle | Nelson-Field, Karen The Attention Economy and How Media Works Simple Truths for Marketers Popular Science in Business and Management Media Management Media and Communication Online Marketing/Social Media Social Media Digital/New Media Business Industrial management Communication Internet marketing Social media Digital media Werbepsychologie (DE-588)4140889-5 gnd Aufmerksamkeit (DE-588)4068943-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4068943-8 (DE-588)4037589-4 |
| title | The Attention Economy and How Media Works Simple Truths for Marketers |
| title_auth | The Attention Economy and How Media Works Simple Truths for Marketers |
| title_exact_search | The Attention Economy and How Media Works Simple Truths for Marketers |
| title_full | The Attention Economy and How Media Works Simple Truths for Marketers by Karen Nelson-Field |
| title_fullStr | The Attention Economy and How Media Works Simple Truths for Marketers by Karen Nelson-Field |
| title_full_unstemmed | The Attention Economy and How Media Works Simple Truths for Marketers by Karen Nelson-Field |
| title_short | The Attention Economy and How Media Works |
| title_sort | the attention economy and how media works simple truths for marketers |
| title_sub | Simple Truths for Marketers |
| topic | Popular Science in Business and Management Media Management Media and Communication Online Marketing/Social Media Social Media Digital/New Media Business Industrial management Communication Internet marketing Social media Digital media Werbepsychologie (DE-588)4140889-5 gnd Aufmerksamkeit (DE-588)4068943-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Popular Science in Business and Management Media Management Media and Communication Online Marketing/Social Media Social Media Digital/New Media Business Industrial management Communication Internet marketing Social media Digital media Werbepsychologie Aufmerksamkeit Marketing |
| url | https://doi.org/10.1007/978-981-15-1540-8 |
| work_keys_str_mv | AT nelsonfieldkaren theattentioneconomyandhowmediaworkssimpletruthsformarketers |