Puppets, gods, and brands: theorizing the age of animation from Taiwan
"The early 21st century has seen an explosion of animation. Cartoon characters are everywhere--in cinema, television, and video games and as brand logos. The ubiquity of animation is not a trivial side-effect of the development of digital technologies and the globalization of media markets. Rat...
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Honolulu
University of Hawaiʻi Press
[2019]
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Schriftenreihe: | Asia pop!
|
Schlagworte: | |
Zusammenfassung: | "The early 21st century has seen an explosion of animation. Cartoon characters are everywhere--in cinema, television, and video games and as brand logos. The ubiquity of animation is not a trivial side-effect of the development of digital technologies and the globalization of media markets. Rather, it points to a paradigm shift. In the last century, performance became a key term in academic and popular discourse: The idea that we construct identities through our gestures and speech proved extremely useful for thinking about many aspects of social life. This volume proposes an anthropological concept of animation as a contrast and complement to performance: The idea that we construct social others by projecting parts of ourselves out into the world might prove useful for thinking about such topics as climate crisis, corporate branding, and social media. Like performance, animation can serve as a platform for comparisons of different cultures and historical eras. Silvio presents an anthropology of animation through a detailed ethnographic account of how characters, objects, and abstract concepts are invested with lives, personalities, and powers in contemporary Taiwan. The practices analyzed include the worship of wooden statues of Buddhist and Daoist deities and the recent craze for cute vinyl versions of these deities, as well as a wildly popular video fantasy series performed by puppets. She reveals that animation is, like performance, a concept that works differently in different contexts, and that animation practices are deeply informed by local traditions of thinking about the relationships between body and soul, spiritual power and the material world"-- |
Beschreibung: | xvii, 270 Seiten 23 cm |
ISBN: | 9780824881160 9780824876623 |
Internformat
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520 | 3 | |a "The early 21st century has seen an explosion of animation. Cartoon characters are everywhere--in cinema, television, and video games and as brand logos. The ubiquity of animation is not a trivial side-effect of the development of digital technologies and the globalization of media markets. Rather, it points to a paradigm shift. In the last century, performance became a key term in academic and popular discourse: The idea that we construct identities through our gestures and speech proved extremely useful for thinking about many aspects of social life. This volume proposes an anthropological concept of animation as a contrast and complement to performance: The idea that we construct social others by projecting parts of ourselves out into the world might prove useful for thinking about such topics as climate crisis, corporate branding, and social media. Like performance, animation can serve as a platform for comparisons of different cultures and historical eras. Silvio presents an anthropology of animation through a detailed ethnographic account of how characters, objects, and abstract concepts are invested with lives, personalities, and powers in contemporary Taiwan. The practices analyzed include the worship of wooden statues of Buddhist and Daoist deities and the recent craze for cute vinyl versions of these deities, as well as a wildly popular video fantasy series performed by puppets. She reveals that animation is, like performance, a concept that works differently in different contexts, and that animation practices are deeply informed by local traditions of thinking about the relationships between body and soul, spiritual power and the material world"-- | |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Silvio, Teri |
author_GND | (DE-588)1206373466 |
author_facet | Silvio, Teri |
author_role | aut |
author_sort | Silvio, Teri |
author_variant | t s ts |
building | Verbundindex |
bvnumber | BV046400166 |
contents | Animation versus Performance -- The Ang-a: A Taiwanese Mode of Animation -- The Cutification of the Gods -- Ang-a Globalization: Marketing the Pili International Multimedia Company's Puppetry Overseas -- Cosplay: Embodying Animation, Animating Bodies -- Ang-a Identity Politics: The Personification of Imagined Communities |
ctrlnum | (OCoLC)1145261952 (DE-599)BVBBV046400166 |
format | Book |
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geographic_facet | Taiwan |
id | DE-604.BV046400166 |
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indexdate | 2024-07-10T08:43:35Z |
institution | BVB |
isbn | 9780824881160 9780824876623 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031812934 |
oclc_num | 1145261952 |
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physical | xvii, 270 Seiten 23 cm |
psigel | BSB_NED_20200319 |
publishDate | 2019 |
publishDateSearch | 2019 |
publishDateSort | 2019 |
publisher | University of Hawaiʻi Press |
record_format | marc |
series2 | Asia pop! |
spelling | Silvio, Teri Verfasser (DE-588)1206373466 aut Puppets, gods, and brands theorizing the age of animation from Taiwan Teri Silvio Honolulu University of Hawaiʻi Press [2019] xvii, 270 Seiten 23 cm txt rdacontent n rdamedia nc rdacarrier Asia pop! Animation versus Performance -- The Ang-a: A Taiwanese Mode of Animation -- The Cutification of the Gods -- Ang-a Globalization: Marketing the Pili International Multimedia Company's Puppetry Overseas -- Cosplay: Embodying Animation, Animating Bodies -- Ang-a Identity Politics: The Personification of Imagined Communities "The early 21st century has seen an explosion of animation. Cartoon characters are everywhere--in cinema, television, and video games and as brand logos. The ubiquity of animation is not a trivial side-effect of the development of digital technologies and the globalization of media markets. Rather, it points to a paradigm shift. In the last century, performance became a key term in academic and popular discourse: The idea that we construct identities through our gestures and speech proved extremely useful for thinking about many aspects of social life. This volume proposes an anthropological concept of animation as a contrast and complement to performance: The idea that we construct social others by projecting parts of ourselves out into the world might prove useful for thinking about such topics as climate crisis, corporate branding, and social media. Like performance, animation can serve as a platform for comparisons of different cultures and historical eras. Silvio presents an anthropology of animation through a detailed ethnographic account of how characters, objects, and abstract concepts are invested with lives, personalities, and powers in contemporary Taiwan. The practices analyzed include the worship of wooden statues of Buddhist and Daoist deities and the recent craze for cute vinyl versions of these deities, as well as a wildly popular video fantasy series performed by puppets. She reveals that animation is, like performance, a concept that works differently in different contexts, and that animation practices are deeply informed by local traditions of thinking about the relationships between body and soul, spiritual power and the material world"-- Religion (DE-588)4049396-9 gnd rswk-swf Animationsfilm (DE-588)4142484-0 gnd rswk-swf Anthropologie (DE-588)4002230-4 gnd rswk-swf Taiwan (DE-588)4017875-4 gnd rswk-swf Characters and characteristics in mass media Cartoon characters / Social aspects / Taiwan Computer animation / Social aspects / Taiwan Figurines / Social aspects / Taiwan Puppet theater / Social aspects / Taiwan Video game characters / Social aspects / Taiwan Puppet theater / Social aspects Taiwan Taiwan (DE-588)4017875-4 g Animationsfilm (DE-588)4142484-0 s Religion (DE-588)4049396-9 s Anthropologie (DE-588)4002230-4 s DE-604 |
spellingShingle | Silvio, Teri Puppets, gods, and brands theorizing the age of animation from Taiwan Animation versus Performance -- The Ang-a: A Taiwanese Mode of Animation -- The Cutification of the Gods -- Ang-a Globalization: Marketing the Pili International Multimedia Company's Puppetry Overseas -- Cosplay: Embodying Animation, Animating Bodies -- Ang-a Identity Politics: The Personification of Imagined Communities Religion (DE-588)4049396-9 gnd Animationsfilm (DE-588)4142484-0 gnd Anthropologie (DE-588)4002230-4 gnd |
subject_GND | (DE-588)4049396-9 (DE-588)4142484-0 (DE-588)4002230-4 (DE-588)4017875-4 |
title | Puppets, gods, and brands theorizing the age of animation from Taiwan |
title_auth | Puppets, gods, and brands theorizing the age of animation from Taiwan |
title_exact_search | Puppets, gods, and brands theorizing the age of animation from Taiwan |
title_full | Puppets, gods, and brands theorizing the age of animation from Taiwan Teri Silvio |
title_fullStr | Puppets, gods, and brands theorizing the age of animation from Taiwan Teri Silvio |
title_full_unstemmed | Puppets, gods, and brands theorizing the age of animation from Taiwan Teri Silvio |
title_short | Puppets, gods, and brands |
title_sort | puppets gods and brands theorizing the age of animation from taiwan |
title_sub | theorizing the age of animation from Taiwan |
topic | Religion (DE-588)4049396-9 gnd Animationsfilm (DE-588)4142484-0 gnd Anthropologie (DE-588)4002230-4 gnd |
topic_facet | Religion Animationsfilm Anthropologie Taiwan |
work_keys_str_mv | AT silvioteri puppetsgodsandbrandstheorizingtheageofanimationfromtaiwan |