Psychographic segmentation: psychological measures related to consumer behavior and lifestyle
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
Verlag Dr. Kovač
2019
|
| Schriftenreihe: | Schriftenreihe Studien zum Konsumentenverhalten
84 |
| Schlagworte: | |
| Online-Zugang: | Ausführliche Beschreibung Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | 125 Seiten Illustrationen 21 cm, 169 g |
| ISBN: | 9783339107305 3339107300 |
Internformat
MARC
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| 245 | 1 | 0 | |a Psychographic segmentation |b psychological measures related to consumer behavior and lifestyle |c Donna Roberts |
| 264 | 1 | |a Hamburg |b Verlag Dr. Kovač |c 2019 | |
| 300 | |a 125 Seiten |b Illustrationen |c 21 cm, 169 g | ||
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| 653 | |a Psychographics | ||
| 653 | |a Market Segmentation | ||
| 653 | |a Lifestyle Marketing | ||
| 653 | |a Lifestyle Segmentation | ||
| 653 | |a Customer Characteristics | ||
| 653 | |a Consumer Lifestyle | ||
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Datensatz im Suchindex
| _version_ | 1804180877517783040 |
|---|---|
| adam_text | TABLE
OF
CONTENTS
MARKET
SEGMENTATION
....................................................................................
7
PSYCHOGRAPHIC
SEGMENTATION
............................................................................
10
VALUES
AND
LIFESTYLES
SYSTEMS
(VALS
1)
..............................................
14
VALUES
AND
LIFESTYLES
SYSTEMS
(VALS
2)
.............................................
15
PRIMARY
MOTIVATIONS:
THE
PSYCHOLOGICAL
DRIVERS
OF
CONSUMER
BEHAVIOR
...............................................................................................
19
PRIMARY
MOTIVATION
-
IDEALS
.............................................................
19
PRIMARY
MOTIVATION
-
ACHIEVEMENT
..................................................
19
PRIMARY
MOTIVATION
-
SELF-EXPRESSION
.............................................
20
RESOURCES
-
MORE
THAN
AGE,
EDUCATION
AND
INCOME
........................
21
LIST
OF
VALUES
(LOV)
..........................................................................
22
GEODEMOGRAPHIC
SEGMENTATION
...................................................................
24
THE
POTENTIAL
RANKING
INDEX
BY
ZIP
MARKETS
(PRIZM)
SYSTEM
.....
25
MOSAIC
................................................................................................
26
A
CLASSIFICATION
OF
RESIDENTIAL
NEIGHBORHOODS
(ACORN)
.............
29
PRECISION
MARKETING
LIFESTYLE
CLUSTERS
.............................................
31
CRITICISMS
OF
LIFESTYLE
SEGMENTATION
RESEARCH
..........................................
31
REFERENCES
...................................................................................................
33
APPENDICES
...................................................................................................
35
APPENDIX
A
-
COMPARISON
OF
NORTH
AMERICAN
AND
EUROPEAN
VALS
1
SEGMENTS
....................................................
35
APPENDIX
B
-
THE
VALS-2
SEGMENTS
.............................................
38
APPENDIX
C
-
THE
VALS*
SURVEY
.................................................
40
APPENDIX
D
-
PRIZM
GROUPS
AND
SEGMENTS
..................................
43
APPENDIX
E-
MOSAIC
GROUPS
AND
SEGMENTS
................................
58
APPENDIX
F
-
MOSAIC
USA
GROUPS
AND
TYPES
............................
104
APPENDIX
G
-
MOSAIC
UK
..................................................................
106
APPENDIX
H
-
ACORN
CLASSIFICATION
GROUPS
AND
TYPES
...............
ILL
APPENDIX
I
-
PRECISION
MARKETING
-
CUSTOMER
LIFESTYLE
SEGMENTATION
...............................................................
117
|
| any_adam_object | 1 |
| author | Roberts, Donna |
| author_GND | (DE-588)1139000470 |
| author_facet | Roberts, Donna |
| author_role | aut |
| author_sort | Roberts, Donna |
| author_variant | d r dr |
| building | Verbundindex |
| bvnumber | BV046363010 |
| classification_rvk | QW 500 QW 300 |
| ctrlnum | (OCoLC)1102311029 (DE-599)DNB1186494719 |
| dewey-full | 658.8343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8343 |
| dewey-search | 658.8343 |
| dewey-sort | 3658.8343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV046363010 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:42:44Z |
| institution | BVB |
| institution_GND | (DE-588)16100321-7 |
| isbn | 9783339107305 3339107300 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031739280 |
| oclc_num | 1102311029 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | 125 Seiten Illustrationen 21 cm, 169 g |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Verlag Dr. Kovač |
| record_format | marc |
| series | Schriftenreihe Studien zum Konsumentenverhalten |
| series2 | Schriftenreihe Studien zum Konsumentenverhalten |
| spelling | Roberts, Donna Verfasser (DE-588)1139000470 aut Psychographic segmentation psychological measures related to consumer behavior and lifestyle Donna Roberts Hamburg Verlag Dr. Kovač 2019 125 Seiten Illustrationen 21 cm, 169 g txt rdacontent n rdamedia nc rdacarrier Schriftenreihe Studien zum Konsumentenverhalten 84 Lebensstil (DE-588)4138354-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Marketing Psychographics Market Segmentation Lifestyle Marketing Lifestyle Segmentation Customer Characteristics Consumer Lifestyle USA (DE-588)4078704-7 g Marktsegmentierung (DE-588)4037644-8 s Lebensstil (DE-588)4138354-0 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Verlag Dr. Kovač (DE-588)16100321-7 pbl Schriftenreihe Studien zum Konsumentenverhalten 84 (DE-604)BV019383820 84 X:MVB text/html https://www.verlagdrkovac.de/978-3-339-10730-5.htm Ausführliche Beschreibung B:DE-101 application/pdf https://d-nb.info/1186494719/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031739280&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Roberts, Donna Psychographic segmentation psychological measures related to consumer behavior and lifestyle Schriftenreihe Studien zum Konsumentenverhalten Lebensstil (DE-588)4138354-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4138354-0 (DE-588)4062644-1 (DE-588)4037644-8 (DE-588)4078704-7 |
| title | Psychographic segmentation psychological measures related to consumer behavior and lifestyle |
| title_auth | Psychographic segmentation psychological measures related to consumer behavior and lifestyle |
| title_exact_search | Psychographic segmentation psychological measures related to consumer behavior and lifestyle |
| title_full | Psychographic segmentation psychological measures related to consumer behavior and lifestyle Donna Roberts |
| title_fullStr | Psychographic segmentation psychological measures related to consumer behavior and lifestyle Donna Roberts |
| title_full_unstemmed | Psychographic segmentation psychological measures related to consumer behavior and lifestyle Donna Roberts |
| title_short | Psychographic segmentation |
| title_sort | psychographic segmentation psychological measures related to consumer behavior and lifestyle |
| title_sub | psychological measures related to consumer behavior and lifestyle |
| topic | Lebensstil (DE-588)4138354-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Lebensstil Verbraucherverhalten Marktsegmentierung USA |
| url | https://www.verlagdrkovac.de/978-3-339-10730-5.htm https://d-nb.info/1186494719/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031739280&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV019383820 |
| work_keys_str_mv | AT robertsdonna psychographicsegmentationpsychologicalmeasuresrelatedtoconsumerbehaviorandlifestyle AT verlagdrkovac psychographicsegmentationpsychologicalmeasuresrelatedtoconsumerbehaviorandlifestyle |
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