Global marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England ; New York, NY
Pearson
2020
|
| Ausgabe: | 8th edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | xlvii, 757 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9781292251806 1292251808 |
Internformat
MARC
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| 245 | 1 | 0 | |a Global marketing |c Svend Hollensen |
| 250 | |a 8th edition | ||
| 264 | 1 | |a Harlow, England ; New York, NY |b Pearson |c 2020 | |
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Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 680 H737(8) |
| DE-BY-FWS_katkey | 857802 |
| DE-BY-FWS_media_number | 083000508682 |
| _version_ | 1806176859720777728 |
| adam_text | Brief contents Preface xx Acknowledgements xxxiv Publisher s acknowledgements Abbreviations xliv About the author xlviii xxxvi Part I The decision whether to internationalize 1 Global marketing in the firm 3 2 Initiation of internationalization 3 Internationalization theories 51 76 4 Development of the firm s international competitiveness Part I Case studies 1 101 145 Part II Deciding which markets to enter 167 5 Global marketing research 169 6 The political and economic environment 7 The sociocultural environment 203 235 8 The international market selection process Part II Case studies 261 299 Part III Market entry strategies 9 Some approaches to the choice of entry mode 10 Export modes 311 315 332 11 Intermediate modes 12 Hierarchical modes 354 385 13 International sourcing decisions and the role of the subsupplier Part III Case studies 431 405
viii Brief contents Part IV Designing the global marketing programme 14 Product decisions 452 15 Pricing decisions and terms of doing business 16 Distribution decisions 511 550 17 Communication decisions (promotion strategies) Part IV Case studies 445 587 640 Part V Implementing and coordinating the global marketing programme 661 18 Cross-cultural sales negotiations 663 19 Organization and control of the global marketing programme Part V Case studies Index 738 724 691
|
| any_adam_object | 1 |
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| author_GND | (DE-588)1044269421 |
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| building | Verbundindex |
| bvnumber | BV046362291 |
| callnumber-first | H - Social Science |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
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| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8th edition |
| format | Book |
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| id | DE-604.BV046362291 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T11:28:00Z |
| institution | BVB |
| isbn | 9781292251806 1292251808 |
| language | English |
| lccn | 2019044341 |
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| physical | xlvii, 757 Seiten Illustrationen, Diagramme, Karten |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Pearson |
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| title | Global marketing |
| title_auth | Global marketing |
| title_exact_search | Global marketing |
| title_full | Global marketing Svend Hollensen |
| title_fullStr | Global marketing Svend Hollensen |
| title_full_unstemmed | Global marketing Svend Hollensen |
| title_short | Global marketing |
| title_sort | global marketing |
| topic | Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Internationales Marketing Lehrbuch Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031738567&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Inhaltsverzeichnis
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 680 H737(8) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |