APA (7th ed.) Citation

Tellis, G. J. (2019). Effective advertising and social media analytics: How, when, and why adverising works in the age of social media = Effective advertising & social media : strategy & analytics (2. edition.). Kendall Hunt.

Chicago Style (17th ed.) Citation

Tellis, Gerard J. Effective Advertising and Social Media Analytics: How, When, and Why Adverising Works in the Age of Social Media = Effective Advertising & Social Media : Strategy & Analytics. 2. edition. Dubuque, IA: Kendall Hunt, 2019.

MLA (9th ed.) Citation

Tellis, Gerard J. Effective Advertising and Social Media Analytics: How, When, and Why Adverising Works in the Age of Social Media = Effective Advertising & Social Media : Strategy & Analytics. 2. edition. Kendall Hunt, 2019.