Effective advertising and social media analytics: how, when, and why adverising works in the age of social media = Effective advertising & social media : strategy & analytics
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Dubuque, IA
Kendall Hunt
2019
|
| Ausgabe: | 2. edition |
| Schlagworte: | |
| Beschreibung: | Titel der 1. Aufl.: Effective advertising |
| Beschreibung: | VI, 387 Seiten |
| ISBN: | 1524923214 9781524923211 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046344870 | ||
| 003 | DE-604 | ||
| 005 | 20200214 | ||
| 007 | t | ||
| 008 | 200121s2019 |||| 00||| eng d | ||
| 020 | |a 1524923214 |9 1524923214 | ||
| 020 | |a 9781524923211 |9 978-1-5249-2321-1 | ||
| 035 | |a (OCoLC)1141128191 | ||
| 035 | |a (DE-599)BVBBV046344870 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 |a DE-521 | ||
| 084 | |a QP 634 |0 (DE-625)141920: |2 rvk | ||
| 100 | 1 | |a Tellis, Gerard J. |d 1950- |e Verfasser |0 (DE-588)137812639 |4 aut | |
| 245 | 1 | 0 | |a Effective advertising and social media analytics |b how, when, and why adverising works in the age of social media = Effective advertising & social media : strategy & analytics |c Gerard J. Tellis |
| 246 | 1 | 1 | |a Effective advertising & social media |
| 250 | |a 2. edition | ||
| 264 | 1 | |a Dubuque, IA |b Kendall Hunt |c 2019 | |
| 300 | |a VI, 387 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Titel der 1. Aufl.: Effective advertising | ||
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkungsforschung |0 (DE-588)4189648-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkungsanalyse |0 (DE-588)4244492-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbewirkungsanalyse |0 (DE-588)4244492-5 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Werbewirkungsforschung |0 (DE-588)4189648-8 |D s |
| 689 | 2 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031721479 | ||
Datensatz im Suchindex
| _version_ | 1804180846468399104 |
|---|---|
| any_adam_object | |
| author | Tellis, Gerard J. 1950- |
| author_GND | (DE-588)137812639 |
| author_facet | Tellis, Gerard J. 1950- |
| author_role | aut |
| author_sort | Tellis, Gerard J. 1950- |
| author_variant | g j t gj gjt |
| building | Verbundindex |
| bvnumber | BV046344870 |
| classification_rvk | QP 634 |
| ctrlnum | (OCoLC)1141128191 (DE-599)BVBBV046344870 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01547nam a2200421 c 4500</leader><controlfield tag="001">BV046344870</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200214 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">200121s2019 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1524923214</subfield><subfield code="9">1524923214</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781524923211</subfield><subfield code="9">978-1-5249-2321-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1141128191</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046344870</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-521</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 634</subfield><subfield code="0">(DE-625)141920:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tellis, Gerard J.</subfield><subfield code="d">1950-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137812639</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Effective advertising and social media analytics</subfield><subfield code="b">how, when, and why adverising works in the age of social media = Effective advertising & social media : strategy & analytics</subfield><subfield code="c">Gerard J. Tellis</subfield></datafield><datafield tag="246" ind1="1" ind2="1"><subfield code="a">Effective advertising & social media</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Dubuque, IA</subfield><subfield code="b">Kendall Hunt</subfield><subfield code="c">2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VI, 387 Seiten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Titel der 1. Aufl.: Effective advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkungsforschung</subfield><subfield code="0">(DE-588)4189648-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkungsanalyse</subfield><subfield code="0">(DE-588)4244492-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbewirkungsanalyse</subfield><subfield code="0">(DE-588)4244492-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbewirkungsforschung</subfield><subfield code="0">(DE-588)4189648-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031721479</subfield></datafield></record></collection> |
| id | DE-604.BV046344870 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:42:15Z |
| institution | BVB |
| isbn | 1524923214 9781524923211 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031721479 |
| oclc_num | 1141128191 |
| open_access_boolean | |
| owner | DE-N2 DE-521 |
| owner_facet | DE-N2 DE-521 |
| physical | VI, 387 Seiten |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Kendall Hunt |
| record_format | marc |
| spelling | Tellis, Gerard J. 1950- Verfasser (DE-588)137812639 aut Effective advertising and social media analytics how, when, and why adverising works in the age of social media = Effective advertising & social media : strategy & analytics Gerard J. Tellis Effective advertising & social media 2. edition Dubuque, IA Kendall Hunt 2019 VI, 387 Seiten txt rdacontent n rdamedia nc rdacarrier Titel der 1. Aufl.: Effective advertising Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbewirkungsforschung (DE-588)4189648-8 gnd rswk-swf Werbewirkungsanalyse (DE-588)4244492-5 gnd rswk-swf Werbewirkung (DE-588)4189647-6 s DE-604 Werbewirkungsanalyse (DE-588)4244492-5 s Werbewirkungsforschung (DE-588)4189648-8 s |
| spellingShingle | Tellis, Gerard J. 1950- Effective advertising and social media analytics how, when, and why adverising works in the age of social media = Effective advertising & social media : strategy & analytics Werbewirkung (DE-588)4189647-6 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd Werbewirkungsanalyse (DE-588)4244492-5 gnd |
| subject_GND | (DE-588)4189647-6 (DE-588)4189648-8 (DE-588)4244492-5 |
| title | Effective advertising and social media analytics how, when, and why adverising works in the age of social media = Effective advertising & social media : strategy & analytics |
| title_alt | Effective advertising & social media |
| title_auth | Effective advertising and social media analytics how, when, and why adverising works in the age of social media = Effective advertising & social media : strategy & analytics |
| title_exact_search | Effective advertising and social media analytics how, when, and why adverising works in the age of social media = Effective advertising & social media : strategy & analytics |
| title_full | Effective advertising and social media analytics how, when, and why adverising works in the age of social media = Effective advertising & social media : strategy & analytics Gerard J. Tellis |
| title_fullStr | Effective advertising and social media analytics how, when, and why adverising works in the age of social media = Effective advertising & social media : strategy & analytics Gerard J. Tellis |
| title_full_unstemmed | Effective advertising and social media analytics how, when, and why adverising works in the age of social media = Effective advertising & social media : strategy & analytics Gerard J. Tellis |
| title_short | Effective advertising and social media analytics |
| title_sort | effective advertising and social media analytics how when and why adverising works in the age of social media effective advertising social media strategy analytics |
| title_sub | how, when, and why adverising works in the age of social media = Effective advertising & social media : strategy & analytics |
| topic | Werbewirkung (DE-588)4189647-6 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd Werbewirkungsanalyse (DE-588)4244492-5 gnd |
| topic_facet | Werbewirkung Werbewirkungsforschung Werbewirkungsanalyse |
| work_keys_str_mv | AT tellisgerardj effectiveadvertisingandsocialmediaanalyticshowwhenandwhyadverisingworksintheageofsocialmediaeffectiveadvertisingsocialmediastrategyanalytics AT tellisgerardj effectiveadvertisingsocialmedia |