The Tourism and Leisure Experience: Consumer and Managerial Perspectives
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws toge...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Blue Ridge Summit, PA
Multilingual Matters
[2010]
|
| Schriftenreihe: | Aspects of Tourism
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FHA01 FKE01 FLA01 UPA01 UBG01 FAB01 FCO01 Volltext |
| Zusammenfassung: | People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 21. Dez 2019) |
| Beschreibung: | 1 online resource (264 pages) |
| ISBN: | 9781845411503 |
| DOI: | 10.21832/9781845411503 |
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| spelling | The Tourism and Leisure Experience Consumer and Managerial Perspectives Michael Morgan, Peter Lugosi, J.R. Brent Ritchie Blue Ridge Summit, PA Multilingual Matters [2010] © 2010 1 online resource (264 pages) txt rdacontent c rdamedia cr rdacarrier Aspects of Tourism Description based on online resource; title from PDF title page (publisher's Web site, viewed 21. Dez 2019) People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading In English consumer behaviour consumer experience experience economy experience management tourist behaviour tourist experience visitor experience BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Leisure recreation Tourism Management Tourism Management (DE-588)4037278-9 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Reisemarkt (DE-588)4296525-1 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Tourismus (DE-588)4018406-7 s Management (DE-588)4037278-9 s 2\p DE-604 Reisemarkt (DE-588)4296525-1 s 3\p DE-604 Lugosi, Peter edt Morgan, Michael edt Ritchie, J.R. Brent edt https://doi.org/10.21832/9781845411503 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The Tourism and Leisure Experience Consumer and Managerial Perspectives consumer behaviour consumer experience experience economy experience management tourist behaviour tourist experience visitor experience BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Leisure recreation Tourism Management Tourism Management (DE-588)4037278-9 gnd Tourismus (DE-588)4018406-7 gnd Reisemarkt (DE-588)4296525-1 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4018406-7 (DE-588)4296525-1 (DE-588)4143413-4 |
| title | The Tourism and Leisure Experience Consumer and Managerial Perspectives |
| title_auth | The Tourism and Leisure Experience Consumer and Managerial Perspectives |
| title_exact_search | The Tourism and Leisure Experience Consumer and Managerial Perspectives |
| title_full | The Tourism and Leisure Experience Consumer and Managerial Perspectives Michael Morgan, Peter Lugosi, J.R. Brent Ritchie |
| title_fullStr | The Tourism and Leisure Experience Consumer and Managerial Perspectives Michael Morgan, Peter Lugosi, J.R. Brent Ritchie |
| title_full_unstemmed | The Tourism and Leisure Experience Consumer and Managerial Perspectives Michael Morgan, Peter Lugosi, J.R. Brent Ritchie |
| title_short | The Tourism and Leisure Experience |
| title_sort | the tourism and leisure experience consumer and managerial perspectives |
| title_sub | Consumer and Managerial Perspectives |
| topic | consumer behaviour consumer experience experience economy experience management tourist behaviour tourist experience visitor experience BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Leisure recreation Tourism Management Tourism Management (DE-588)4037278-9 gnd Tourismus (DE-588)4018406-7 gnd Reisemarkt (DE-588)4296525-1 gnd |
| topic_facet | consumer behaviour consumer experience experience economy experience management tourist behaviour tourist experience visitor experience BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism Leisure recreation Tourism Management Tourism Management Tourismus Reisemarkt Aufsatzsammlung |
| url | https://doi.org/10.21832/9781845411503 |
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