Inside City Tourism: A European Perspective
Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particu...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Blue Ridge Summit, PA
Multilingual Matters
[2011]
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| Schriftenreihe: | Aspects of Tourism
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| Schlagworte: | |
| Online-Zugang: | FAW01 FHA01 FKE01 FLA01 UPA01 UBG01 FAB01 FCO01 Volltext |
| Zusammenfassung: | Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise profile and maximise tourism. The book is written by the Chief Executive Officer of European Cities Marketing who – as a former tourism academic and city marketing professional – is uniquely placed to synthesise academic and practical insights and to provide a distinctively European overview. While cities increasingly seek to differentiate themselves through brands, events and iconic structures, the approaches, techniques and language used by cities to promote themselves is remarkably similar across the length and breadth of Europe. Never before published case material exemplifies best practice in city marketing, with the greater part of leading edge practice to be found in Scandinavia, Holland, Germany, Austria and Spain. Inside City Tourism ‘tells it like it is’, uncovering the pitfalls and failures as well as the opportunities and successes, and the attendant leadership challenges. It is essential reading for practitioners and policymakers as well as students and academics |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 21. Dez 2019) |
| Beschreibung: | 1 online resource (200 pages) |
| ISBN: | 9781845411725 |
| DOI: | 10.21832/9781845411725 |
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| spelling | Heeley, John Verfasser aut Inside City Tourism A European Perspective John Heeley Blue Ridge Summit, PA Multilingual Matters [2011] © 2011 1 online resource (200 pages) txt rdacontent c rdamedia cr rdacarrier Aspects of Tourism Description based on online resource; title from PDF title page (publisher's Web site, viewed 21. Dez 2019) Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise profile and maximise tourism. The book is written by the Chief Executive Officer of European Cities Marketing who – as a former tourism academic and city marketing professional – is uniquely placed to synthesise academic and practical insights and to provide a distinctively European overview. While cities increasingly seek to differentiate themselves through brands, events and iconic structures, the approaches, techniques and language used by cities to promote themselves is remarkably similar across the length and breadth of Europe. Never before published case material exemplifies best practice in city marketing, with the greater part of leading edge practice to be found in Scandinavia, Holland, Germany, Austria and Spain. Inside City Tourism ‘tells it like it is’, uncovering the pitfalls and failures as well as the opportunities and successes, and the attendant leadership challenges. It is essential reading for practitioners and policymakers as well as students and academics In English city branding city marketing agencies city marketing city tourism destination marketing tourism marketing tourism planning urban tourism Tourismus gnd Management gnd Stadt gnd BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Cities and towns Europe Tourism Europe Tourismus (DE-588)4018406-7 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Stadt (DE-588)4056723-0 gnd rswk-swf Stadt (DE-588)4056723-0 s Tourismus (DE-588)4018406-7 s Management (DE-588)4037278-9 s 1\p DE-604 https://doi.org/10.21832/9781845411725 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Heeley, John Inside City Tourism A European Perspective city branding city marketing agencies city marketing city tourism destination marketing tourism marketing tourism planning urban tourism Tourismus gnd Management gnd Stadt gnd BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Cities and towns Europe Tourism Europe Tourismus (DE-588)4018406-7 gnd Management (DE-588)4037278-9 gnd Stadt (DE-588)4056723-0 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)4037278-9 (DE-588)4056723-0 |
| title | Inside City Tourism A European Perspective |
| title_auth | Inside City Tourism A European Perspective |
| title_exact_search | Inside City Tourism A European Perspective |
| title_full | Inside City Tourism A European Perspective John Heeley |
| title_fullStr | Inside City Tourism A European Perspective John Heeley |
| title_full_unstemmed | Inside City Tourism A European Perspective John Heeley |
| title_short | Inside City Tourism |
| title_sort | inside city tourism a european perspective |
| title_sub | A European Perspective |
| topic | city branding city marketing agencies city marketing city tourism destination marketing tourism marketing tourism planning urban tourism Tourismus gnd Management gnd Stadt gnd BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Cities and towns Europe Tourism Europe Tourismus (DE-588)4018406-7 gnd Management (DE-588)4037278-9 gnd Stadt (DE-588)4056723-0 gnd |
| topic_facet | city branding city marketing agencies city marketing city tourism destination marketing tourism marketing tourism planning urban tourism Tourismus Management Stadt BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism Cities and towns Europe Tourism Europe |
| url | https://doi.org/10.21832/9781845411725 |
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