At the Intersection of Education, Marketing, and Transformation:
There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sit...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boston, MA
Academic Studies Press
[2013]
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| Schriftenreihe: | Touro University Press
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| Schlagworte: | |
| Online-Zugang: | FAW01 FHA01 FKE01 FLA01 UPA01 UBG01 FAB01 FCO01 Volltext |
| Zusammenfassung: | There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 21. Dez 2019) |
| Beschreibung: | 1 online resource (162 pages) |
| ISBN: | 9781618113191 |
| DOI: | 10.1515/9781618113191 |
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| isbn | 9781618113191 |
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| spelling | Brock, Sabra E. Verfasser aut At the Intersection of Education, Marketing, and Transformation Sabra E. Brock Boston, MA Academic Studies Press [2013] © 2013 1 online resource (162 pages) txt rdacontent c rdamedia cr rdacarrier Touro University Press Description based on online resource; title from PDF title page (publisher's Web site, viewed 21. Dez 2019) There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers In English EDUCATION / Higher bisacsh Business education Marketing https://doi.org/10.1515/9781618113191 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Brock, Sabra E. At the Intersection of Education, Marketing, and Transformation EDUCATION / Higher bisacsh Business education Marketing |
| title | At the Intersection of Education, Marketing, and Transformation |
| title_auth | At the Intersection of Education, Marketing, and Transformation |
| title_exact_search | At the Intersection of Education, Marketing, and Transformation |
| title_full | At the Intersection of Education, Marketing, and Transformation Sabra E. Brock |
| title_fullStr | At the Intersection of Education, Marketing, and Transformation Sabra E. Brock |
| title_full_unstemmed | At the Intersection of Education, Marketing, and Transformation Sabra E. Brock |
| title_short | At the Intersection of Education, Marketing, and Transformation |
| title_sort | at the intersection of education marketing and transformation |
| topic | EDUCATION / Higher bisacsh Business education Marketing |
| topic_facet | EDUCATION / Higher Business education Marketing |
| url | https://doi.org/10.1515/9781618113191 |
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