APA (7th ed.) Citation

Palmatier, R. W., Moorman, C., & Lee, J. (2019). Handbook on customer centricity: Strategies for building a customer-centric organization. Edward Elgar. https://doi.org/10.4337/9781788113601

Chicago Style (17th ed.) Citation

Palmatier, Robert W., Christine Moorman, and Ju-Yeon Lee. Handbook on Customer Centricity: Strategies for Building a Customer-centric Organization. Cheltenham, UK: Edward Elgar, 2019. https://doi.org/10.4337/9781788113601.

MLA (9th ed.) Citation

Palmatier, Robert W., et al. Handbook on Customer Centricity: Strategies for Building a Customer-centric Organization. Edward Elgar, 2019. https://doi.org/10.4337/9781788113601.