Handbook on customer centricity: strategies for building a customer-centric organization
Gespeichert in:
Weitere Verfasser: | , , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Cheltenham, UK
Edward Elgar
[2019]
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Schlagworte: | |
Online-Zugang: | FUBA1 UBA01 UBR01 UEI03 BSB01 FAW01 FHI01 FHM01 FHR01 FLA01 FRO01 FWS01 FWS02 IOS01 UBM01 UBW01 UER01 Volltext |
Beschreibung: | 1 Online-Ressource (368 Seiten) |
ISBN: | 9781788113601 |
DOI: | 10.4337/9781788113601 |
Internformat
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Datensatz im Suchindex
DE-BY-FWS_katkey | 1023627 |
---|---|
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any_adam_object | |
author2 | Palmatier, Robert W. Moorman, Christine Lee, Ju-Yeon |
author2_role | edt edt edt |
author2_variant | r w p rw rwp c m cm j y l jyl |
author_GND | (DE-588)1081904445 (DE-588)17095370X (DE-588)1020511117 |
author_facet | Palmatier, Robert W. Moorman, Christine Lee, Ju-Yeon |
building | Verbundindex |
bvnumber | BV046340276 |
classification_rvk | QP 342 QP 343 |
collection | ZDB-77-ECB ZDB-77-EEC |
ctrlnum | (OCoLC)1137806646 (DE-599)KXP1685798489 |
discipline | Wirtschaftswissenschaften |
doi_str_mv | 10.4337/9781788113601 |
format | Electronic eBook |
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record_format | marc |
spellingShingle | Handbook on customer centricity strategies for building a customer-centric organization Kundenmanagement (DE-588)4236865-0 gnd Organisationsstruktur (DE-588)4115464-2 gnd Reorganisation (DE-588)4115744-8 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Kundenbindung (DE-588)4384508-3 gnd |
subject_GND | (DE-588)4236865-0 (DE-588)4115464-2 (DE-588)4115744-8 (DE-588)4789127-0 (DE-588)4316837-1 (DE-588)4384508-3 (DE-588)4143413-4 |
title | Handbook on customer centricity strategies for building a customer-centric organization |
title_auth | Handbook on customer centricity strategies for building a customer-centric organization |
title_exact_search | Handbook on customer centricity strategies for building a customer-centric organization |
title_full | Handbook on customer centricity strategies for building a customer-centric organization edited by Rober W. Palmatier, Christine Moorman and Ju-Yeon Lee |
title_fullStr | Handbook on customer centricity strategies for building a customer-centric organization edited by Rober W. Palmatier, Christine Moorman and Ju-Yeon Lee |
title_full_unstemmed | Handbook on customer centricity strategies for building a customer-centric organization edited by Rober W. Palmatier, Christine Moorman and Ju-Yeon Lee |
title_short | Handbook on customer centricity |
title_sort | handbook on customer centricity strategies for building a customer centric organization |
title_sub | strategies for building a customer-centric organization |
topic | Kundenmanagement (DE-588)4236865-0 gnd Organisationsstruktur (DE-588)4115464-2 gnd Reorganisation (DE-588)4115744-8 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Kundenbindung (DE-588)4384508-3 gnd |
topic_facet | Kundenmanagement Organisationsstruktur Reorganisation Beziehungsmarketing Kundenorientierung Kundenbindung Aufsatzsammlung |
url | https://doi.org/10.4337/9781788113601 |
work_keys_str_mv | AT palmatierrobertw handbookoncustomercentricitystrategiesforbuildingacustomercentricorganization AT moormanchristine handbookoncustomercentricitystrategiesforbuildingacustomercentricorganization AT leejuyeon handbookoncustomercentricitystrategiesforbuildingacustomercentricorganization |