Marketing communications:
"John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications"--
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne
SAGE
2020
|
| Edition: | Third edition |
| Subjects: | |
| Summary: | "John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications"-- |
| Physical Description: | xi, 398 Seiten Illustrationen, Diagramme |
| ISBN: | 9781526446893 9781526446886 |
Staff View
MARC
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Record in the Search Index
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| author_GND | (DE-588)171928490 |
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| bvnumber | BV046335837 |
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| ctrlnum | (OCoLC)1137824895 (DE-599)KXP168149325X |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T08:41:59Z |
| institution | BVB |
| isbn | 9781526446893 9781526446886 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031712589 |
| oclc_num | 1137824895 |
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| owner | DE-1050 DE-188 DE-634 DE-11 |
| owner_facet | DE-1050 DE-188 DE-634 DE-11 |
| physical | xi, 398 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | SAGE |
| record_format | marc |
| spelling | Egan, John 1952- Verfasser (DE-588)171928490 aut Marketing communications John Egan Third edition Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE 2020 xi, 398 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier "John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications"-- Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Egan, John 1952- Marketing communications Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4232471-3 (DE-588)4123623-3 |
| title | Marketing communications |
| title_auth | Marketing communications |
| title_exact_search | Marketing communications |
| title_full | Marketing communications John Egan |
| title_fullStr | Marketing communications John Egan |
| title_full_unstemmed | Marketing communications John Egan |
| title_short | Marketing communications |
| title_sort | marketing communications |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd |
| topic_facet | Marketing Kommunikationspolitik Lehrbuch |
| work_keys_str_mv | AT eganjohn marketingcommunications |