Marketing communications:
"John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications"--
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne
SAGE
2020
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Zusammenfassung: | "John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications"-- |
| Beschreibung: | xi, 398 Seiten Illustrationen, Diagramme |
| ISBN: | 9781526446893 9781526446886 |
Internformat
MARC
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| 020 | |a 9781526446886 |c hbk. |9 978-1-5264-4688-6 | ||
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| 264 | 1 | |a Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne |b SAGE |c 2020 | |
| 300 | |a xi, 398 Seiten |b Illustrationen, Diagramme | ||
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Datensatz im Suchindex
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| author | Egan, John 1952- |
| author_GND | (DE-588)171928490 |
| author_facet | Egan, John 1952- |
| author_role | aut |
| author_sort | Egan, John 1952- |
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| building | Verbundindex |
| bvnumber | BV046335837 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1137824895 (DE-599)KXP168149325X |
| discipline | Wirtschaftswissenschaften |
| edition | Third edition |
| format | Book |
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| id | DE-604.BV046335837 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:41:59Z |
| institution | BVB |
| isbn | 9781526446893 9781526446886 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031712589 |
| oclc_num | 1137824895 |
| open_access_boolean | |
| owner | DE-1050 DE-188 DE-634 DE-11 |
| owner_facet | DE-1050 DE-188 DE-634 DE-11 |
| physical | xi, 398 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | SAGE |
| record_format | marc |
| spelling | Egan, John 1952- Verfasser (DE-588)171928490 aut Marketing communications John Egan Third edition Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE 2020 xi, 398 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier "John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications"-- Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Egan, John 1952- Marketing communications Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4232471-3 (DE-588)4123623-3 |
| title | Marketing communications |
| title_auth | Marketing communications |
| title_exact_search | Marketing communications |
| title_full | Marketing communications John Egan |
| title_fullStr | Marketing communications John Egan |
| title_full_unstemmed | Marketing communications John Egan |
| title_short | Marketing communications |
| title_sort | marketing communications |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd |
| topic_facet | Marketing Kommunikationspolitik Lehrbuch |
| work_keys_str_mv | AT eganjohn marketingcommunications |