Media audiences: is anybody watching?
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Macmillan international
2020
London Red Globe Press |
| Schriftenreihe: | Key concerns in media studies
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | ix, 142 Seiten Illustrationen, Diagramme |
| ISBN: | 9781137405104 9781352009583 |
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Datensatz im Suchindex
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| adam_text | Contents List of Illustrations and Figure Acknowledgements vii ix 1 Introductions 2 What is a Media Audience? 3 Technologies of Audiencing 4 Content and Interpretation 5 The People who Matter 6 The Madness in our Method 1 21 39 61 85 109 Reference List 129 Index 139
How have media audiences been defined over time? Why have some audiences received more critical attention than others? How can audience research be valuable to society? Media Audiences provides a succinct introduction to the field of audience studies, from the time of the printing press to an era characterised by digital connectivity. With thought-provoking case studies and a wealth of personal insights from the author, it illuminates the experience of undertaking audience research and illustrates the key methodological issues and challenges in the field. Addressing such topics as the technologies, content and subjects of media research, the author challenges readers to consider the value of audience studies for themselves and for society at large. Written in an engaging and approachable style, this comprehensive overview of the major approaches to media audience research is essential reading for undergraduate and postgraduate students of Media Studies.
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| language | English |
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| title | Media audiences is anybody watching? |
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