Portfolio building activities in social media: exercises in strategic communication
"Exercises in Social Media for Strategic Communication is comprised of 50 real-world activities across various social media platforms designed to help students engage with social media from the perspective of a professional, strategic communicator. These activities and assignments give students...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
SAGE Publications, Inc.
[2019]
|
| Schlagworte: | |
| Zusammenfassung: | "Exercises in Social Media for Strategic Communication is comprised of 50 real-world activities across various social media platforms designed to help students engage with social media from the perspective of a professional, strategic communicator. These activities and assignments give students hands-on experiences with real world challenges, and can be used to build a portfolio of work for use with job applications. Designed to be used with Freberg's social media book but flexible enough to bundle with any PR textbook, the exercise guide includes everything from brand analyses to budget assignments to pitch activities"-- |
| Beschreibung: | 89 Seiten 26 cm |
| ISBN: | 9781544338255 1544338252 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046331157 | ||
| 003 | DE-604 | ||
| 005 | 20200311 | ||
| 007 | t | ||
| 008 | 200113s2019 |||| 00||| eng d | ||
| 020 | |a 9781544338255 |9 9781544338255 | ||
| 020 | |a 1544338252 |9 1544338252 | ||
| 035 | |a (OCoLC)1141140083 | ||
| 035 | |a (DE-599)BVBBV046331157 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 100 | 1 | |a Freberg, Karen June |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Portfolio building activities in social media |b exercises in strategic communication |c Karen Freberg, University of Louisville |
| 264 | 1 | |a Los Angeles |b SAGE Publications, Inc. |c [2019] | |
| 300 | |a 89 Seiten |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Introduction to social media : an art and science -- Ethical and legal fundamentals in social media -- Personal and professional branding -- Industry qualifications and roles -- Research in social media : listening, monitoring, and analysis -- Strategic planning for social media -- Strategic writing for social media -- Audience segmentation and analysis -- Creating, managing, and curating content -- Measurement, evaluation, budget and calendar -- How social media is applied : exploring different specializations, part I -- How social media is applied : exploring different specializations, part II -- What does the social media world have that is new? | |
| 520 | 3 | |a "Exercises in Social Media for Strategic Communication is comprised of 50 real-world activities across various social media platforms designed to help students engage with social media from the perspective of a professional, strategic communicator. These activities and assignments give students hands-on experiences with real world challenges, and can be used to build a portfolio of work for use with job applications. Designed to be used with Freberg's social media book but flexible enough to bundle with any PR textbook, the exercise guide includes everything from brand analyses to budget assignments to pitch activities"-- | |
| 653 | 0 | |a Internet marketing | |
| 653 | 0 | |a Internet in publicity | |
| 653 | 0 | |a Internet in public relations | |
| 653 | 0 | |a Social media | |
| 653 | 0 | |a Internet in public relations | |
| 653 | 0 | |a Internet in publicity | |
| 653 | 0 | |a Internet marketing | |
| 653 | 0 | |a Social media | |
| 653 | 6 | |a Problems and exercises | |
| 653 | 6 | |a Textbooks | |
| 653 | 6 | |a Problems and exercises | |
| 653 | 6 | |a Textbooks | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031708005 | ||
Datensatz im Suchindex
| _version_ | 1804180822037626880 |
|---|---|
| any_adam_object | |
| author | Freberg, Karen June |
| author_facet | Freberg, Karen June |
| author_role | aut |
| author_sort | Freberg, Karen June |
| author_variant | k j f kj kjf |
| building | Verbundindex |
| bvnumber | BV046331157 |
| classification_rvk | QP 621 |
| contents | Introduction to social media : an art and science -- Ethical and legal fundamentals in social media -- Personal and professional branding -- Industry qualifications and roles -- Research in social media : listening, monitoring, and analysis -- Strategic planning for social media -- Strategic writing for social media -- Audience segmentation and analysis -- Creating, managing, and curating content -- Measurement, evaluation, budget and calendar -- How social media is applied : exploring different specializations, part I -- How social media is applied : exploring different specializations, part II -- What does the social media world have that is new? |
| ctrlnum | (OCoLC)1141140083 (DE-599)BVBBV046331157 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02616nam a2200445 c 4500</leader><controlfield tag="001">BV046331157</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200311 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">200113s2019 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781544338255</subfield><subfield code="9">9781544338255</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1544338252</subfield><subfield code="9">1544338252</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1141140083</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046331157</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Freberg, Karen June</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Portfolio building activities in social media</subfield><subfield code="b">exercises in strategic communication</subfield><subfield code="c">Karen Freberg, University of Louisville</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles</subfield><subfield code="b">SAGE Publications, Inc.</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">89 Seiten</subfield><subfield code="c">26 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Introduction to social media : an art and science -- Ethical and legal fundamentals in social media -- Personal and professional branding -- Industry qualifications and roles -- Research in social media : listening, monitoring, and analysis -- Strategic planning for social media -- Strategic writing for social media -- Audience segmentation and analysis -- Creating, managing, and curating content -- Measurement, evaluation, budget and calendar -- How social media is applied : exploring different specializations, part I -- How social media is applied : exploring different specializations, part II -- What does the social media world have that is new?</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"Exercises in Social Media for Strategic Communication is comprised of 50 real-world activities across various social media platforms designed to help students engage with social media from the perspective of a professional, strategic communicator. These activities and assignments give students hands-on experiences with real world challenges, and can be used to build a portfolio of work for use with job applications. Designed to be used with Freberg's social media book but flexible enough to bundle with any PR textbook, the exercise guide includes everything from brand analyses to budget assignments to pitch activities"--</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Internet in publicity</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Internet in public relations</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Social media</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Internet in public relations</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Internet in publicity</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Social media</subfield></datafield><datafield tag="653" ind1=" " ind2="6"><subfield code="a">Problems and exercises</subfield></datafield><datafield tag="653" ind1=" " ind2="6"><subfield code="a">Textbooks</subfield></datafield><datafield tag="653" ind1=" " ind2="6"><subfield code="a">Problems and exercises</subfield></datafield><datafield tag="653" ind1=" " ind2="6"><subfield code="a">Textbooks</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031708005</subfield></datafield></record></collection> |
| id | DE-604.BV046331157 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:41:52Z |
| institution | BVB |
| isbn | 9781544338255 1544338252 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031708005 |
| oclc_num | 1141140083 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | 89 Seiten 26 cm |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | SAGE Publications, Inc. |
| record_format | marc |
| spelling | Freberg, Karen June Verfasser aut Portfolio building activities in social media exercises in strategic communication Karen Freberg, University of Louisville Los Angeles SAGE Publications, Inc. [2019] 89 Seiten 26 cm txt rdacontent n rdamedia nc rdacarrier Introduction to social media : an art and science -- Ethical and legal fundamentals in social media -- Personal and professional branding -- Industry qualifications and roles -- Research in social media : listening, monitoring, and analysis -- Strategic planning for social media -- Strategic writing for social media -- Audience segmentation and analysis -- Creating, managing, and curating content -- Measurement, evaluation, budget and calendar -- How social media is applied : exploring different specializations, part I -- How social media is applied : exploring different specializations, part II -- What does the social media world have that is new? "Exercises in Social Media for Strategic Communication is comprised of 50 real-world activities across various social media platforms designed to help students engage with social media from the perspective of a professional, strategic communicator. These activities and assignments give students hands-on experiences with real world challenges, and can be used to build a portfolio of work for use with job applications. Designed to be used with Freberg's social media book but flexible enough to bundle with any PR textbook, the exercise guide includes everything from brand analyses to budget assignments to pitch activities"-- Internet marketing Internet in publicity Internet in public relations Social media Problems and exercises Textbooks |
| spellingShingle | Freberg, Karen June Portfolio building activities in social media exercises in strategic communication Introduction to social media : an art and science -- Ethical and legal fundamentals in social media -- Personal and professional branding -- Industry qualifications and roles -- Research in social media : listening, monitoring, and analysis -- Strategic planning for social media -- Strategic writing for social media -- Audience segmentation and analysis -- Creating, managing, and curating content -- Measurement, evaluation, budget and calendar -- How social media is applied : exploring different specializations, part I -- How social media is applied : exploring different specializations, part II -- What does the social media world have that is new? |
| title | Portfolio building activities in social media exercises in strategic communication |
| title_auth | Portfolio building activities in social media exercises in strategic communication |
| title_exact_search | Portfolio building activities in social media exercises in strategic communication |
| title_full | Portfolio building activities in social media exercises in strategic communication Karen Freberg, University of Louisville |
| title_fullStr | Portfolio building activities in social media exercises in strategic communication Karen Freberg, University of Louisville |
| title_full_unstemmed | Portfolio building activities in social media exercises in strategic communication Karen Freberg, University of Louisville |
| title_short | Portfolio building activities in social media |
| title_sort | portfolio building activities in social media exercises in strategic communication |
| title_sub | exercises in strategic communication |
| work_keys_str_mv | AT frebergkarenjune portfoliobuildingactivitiesinsocialmediaexercisesinstrategiccommunication |