Digital and social media marketing: emerging applications and theoretical development
Gespeichert in:
| Weitere Verfasser: | , , , , , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2020]
|
| Schriftenreihe: | Advances in Theory and Practice of Emerging Markets
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xv, 339 Seiten Illustrationen |
| ISBN: | 9783030243739 |
| ISSN: | 2522-5006 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046331012 | ||
| 003 | DE-604 | ||
| 005 | 20200219 | ||
| 007 | t | ||
| 008 | 200113s2020 a||| |||| 00||| eng d | ||
| 020 | |a 9783030243739 |9 978-3-030-24373-9 | ||
| 035 | |a (OCoLC)1142746742 | ||
| 035 | |a (DE-599)BVBBV046331012 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 082 | 0 | |a 650 |2 23 | |
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| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 245 | 1 | 0 | |a Digital and social media marketing |b emerging applications and theoretical development |c Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, editors |
| 264 | 1 | |a Cham |b Springer |c [2020] | |
| 300 | |a xv, 339 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advances in Theory and Practice of Emerging Markets |x 2522-5006 | |
| 650 | 4 | |a IT in Business | |
| 650 | 4 | |a Online Marketing/Social Media | |
| 650 | 4 | |a Emerging Markets/Globalization | |
| 650 | 4 | |a Information technology | |
| 650 | 4 | |a Business—Data processing | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Globalization | |
| 650 | 4 | |a Markets | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 689 | 1 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 1 | |8 3\p |5 DE-604 | |
| 700 | 1 | |a Rana, Nripendra P. |0 (DE-588)1175514764 |4 edt | |
| 700 | 1 | |a Slade, Emma L. |0 (DE-588)1175514942 |4 edt | |
| 700 | 1 | |a Sahu, Ganesh P. |0 (DE-588)1157046428 |4 edt | |
| 700 | 1 | |a Kizgin, Hatice |4 edt | |
| 700 | 1 | |a Singh, Nitish |d 1972- |0 (DE-588)137298641 |4 edt | |
| 700 | 1 | |a Dey, Bidit |d 1977- |0 (DE-588)1100081860 |4 edt | |
| 700 | 1 | |a Gutierrez, Anabel |4 edt | |
| 700 | 1 | |a Dwivedi, Yogesh K. |0 (DE-588)1026187699 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-030-24374-6 |
| 856 | 4 | 2 | |m B:DE-206 |m V:DE-601 |q pdf/application |u https://www.gbv.de/dms/zbw/1678807001.pdf |v 2019-12-09 |3 Inhaltsverzeichnis |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-031707864 | |
Datensatz im Suchindex
| _version_ | 1813796658867077120 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Rana, Nripendra P. Slade, Emma L. Sahu, Ganesh P. Kizgin, Hatice Singh, Nitish 1972- Dey, Bidit 1977- Gutierrez, Anabel Dwivedi, Yogesh K. |
| author2_role | edt edt edt edt edt edt edt edt |
| author2_variant | n p r np npr e l s el els g p s gp gps h k hk n s ns b d bd a g ag y k d yk ykd |
| author_GND | (DE-588)1175514764 (DE-588)1175514942 (DE-588)1157046428 (DE-588)137298641 (DE-588)1100081860 (DE-588)1026187699 |
| author_facet | Rana, Nripendra P. Slade, Emma L. Sahu, Ganesh P. Kizgin, Hatice Singh, Nitish 1972- Dey, Bidit 1977- Gutierrez, Anabel Dwivedi, Yogesh K. |
| building | Verbundindex |
| bvnumber | BV046331012 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1142746742 (DE-599)BVBBV046331012 |
| dewey-full | 650 658.05 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services 658 - General management |
| dewey-raw | 650 658.05 |
| dewey-search | 650 658.05 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV046331012 |
| illustrated | Illustrated |
| indexdate | 2024-10-24T12:01:28Z |
| institution | BVB |
| isbn | 9783030243739 |
| issn | 2522-5006 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031707864 |
| oclc_num | 1142746742 |
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| owner_facet | DE-355 DE-BY-UBR |
| physical | xv, 339 Seiten Illustrationen |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Springer |
| record_format | marc |
| series2 | Advances in Theory and Practice of Emerging Markets |
| spelling | Digital and social media marketing emerging applications and theoretical development Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, editors Cham Springer [2020] xv, 339 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Advances in Theory and Practice of Emerging Markets 2522-5006 IT in Business Online Marketing/Social Media Emerging Markets/Globalization Information technology Business—Data processing Internet marketing Globalization Markets Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Social Media (DE-588)4639271-3 s Marketing (DE-588)4037589-4 s 2\p DE-604 Online-Marketing (DE-588)7706419-7 s 3\p DE-604 Rana, Nripendra P. (DE-588)1175514764 edt Slade, Emma L. (DE-588)1175514942 edt Sahu, Ganesh P. (DE-588)1157046428 edt Kizgin, Hatice edt Singh, Nitish 1972- (DE-588)137298641 edt Dey, Bidit 1977- (DE-588)1100081860 edt Gutierrez, Anabel edt Dwivedi, Yogesh K. (DE-588)1026187699 edt Erscheint auch als Online-Ausgabe 978-3-030-24374-6 B:DE-206 V:DE-601 pdf/application https://www.gbv.de/dms/zbw/1678807001.pdf 2019-12-09 Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Digital and social media marketing emerging applications and theoretical development IT in Business Online Marketing/Social Media Emerging Markets/Globalization Information technology Business—Data processing Internet marketing Globalization Markets Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4639271-3 (DE-588)4143413-4 |
| title | Digital and social media marketing emerging applications and theoretical development |
| title_auth | Digital and social media marketing emerging applications and theoretical development |
| title_exact_search | Digital and social media marketing emerging applications and theoretical development |
| title_full | Digital and social media marketing emerging applications and theoretical development Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, editors |
| title_fullStr | Digital and social media marketing emerging applications and theoretical development Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, editors |
| title_full_unstemmed | Digital and social media marketing emerging applications and theoretical development Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, editors |
| title_short | Digital and social media marketing |
| title_sort | digital and social media marketing emerging applications and theoretical development |
| title_sub | emerging applications and theoretical development |
| topic | IT in Business Online Marketing/Social Media Emerging Markets/Globalization Information technology Business—Data processing Internet marketing Globalization Markets Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | IT in Business Online Marketing/Social Media Emerging Markets/Globalization Information technology Business—Data processing Internet marketing Globalization Markets Online-Marketing Marketing Social Media Aufsatzsammlung |
| url | https://www.gbv.de/dms/zbw/1678807001.pdf |
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