Launching new ventures: an entrepreneurial approach

This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The eighth e...

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Bibliographische Detailangaben
1. Verfasser: Allen, Kathleen R. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Boston, MA Cengage [2020]
Ausgabe:Eighth edition
Schlagworte:
Zusammenfassung:This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The eighth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs
Beschreibung:xix, 380 Seiten Illustrationen 28 cm
ISBN:9781337919692

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