The global public relations handbook: theory, research, and practice
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2020
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxx, 335 Seiten Illustrationen, Diagramme |
| ISBN: | 9780367370138 9781138043145 |
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Datensatz im Suchindex
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Contents Foreword Richard Edelman, CEO Edelman xi Preface Margery Kraus, Founder and Executive Chairman, xiii APCO Worldwide Acknowledgments I xv Introduction Krishnamurthy Sriramesh xvi Contributor Biographies xxi Conceptual Foundations of Global Public Relations 1 1 Comparative Political Systems and Public Relations: An Overview 3 Laura D. Young and James A. McCann 2 The Intersection of Political and Economic Systems in Global Public Relations Practice 14 Sandra Duhe, Jolene Fisher, and Krishnamurthy Sriramesh 3 Culture: The “Silent” Language is also the “Neglected” Language 28 Krishnamurthy Sriramesh vii
CONTENTS Vili 4 The Media, International, Transnationaland Global Public Relations 39 Dejan Verčič and Krishnamurthy Sriramesh 5 The Nexus between Activism and Public Relations 51 Ganca S. Dhanesh and Krishnamurthy Sriramesh II Current Key Global Players 63 6 Leading an Ethical Industry: Local and Global Professional Public Relations Associations 65 Margalit Toledano and David McKie 7 The Development and Challenges of Global Public Relations Agencies 73 Donald K. Wright 8 State Capture and the Demise of Bell Pöttinger: Misusing Public Relations to Shape Future Kakistocracies? 84 Ronel Rensburg 9 Exploring the Complexity of Global Strategic Communication Practice in Government: The Case of the Canadian Federal Government 99 Fraser Likely 10 Global Public Sector and Political Communication 111 Vilma Luoma-aho, María-José Canel, and Karen Sanders 11 The European Union and Its Public Relations: Context, Actions, and Challenges of a Supranational Polity Chiara Valentini 120 12 NATO and Its Communication in the 2 I st Century Barbora Maronkova 131 13 a 14 New Public Relations for Corporations in the World of Hyper-Globalization Takashi Inoue Powerful Families, Powerful Influences: Family-owned Enter prises and Public Relations in Asia 139 149 Ganga S. Dhanesh and Flora Hung-Baesecke 15 The Global Public Relations Strategies of the "Hacktivist” Group Anonymous Kara Alaimo 162
їх CONTENTS 16 Terrorism and Global Public Relations 170 Jesper Falkheimer 17 The Global Public Relations of Failed States 178 Greg Simons III Current Issues Relevant to Global Public 18 Relations 193 Internal Communication with a Global Perspective 195 Ana Tkalac Verčič 19 Global Interdependence and Risks: Management and Communication 205 Robert L. Heath 20 Global Crisis Communication W. Timothy Coombs 21 and 217 Αν-Sofie Cukeys The Management and Practice of Public Affairs in a Global Context 226 Craig S. Fleisher 22 Linking Public Relations and Public Diplomacy: Creating a New Cadre of Public and Corporate Diplomats 235 Roger Hayes 23 Public Relations and the Concept of ‘Nations within Nations’: The Case of Bullfighting in Multicultural Spain 246 JORDI XlFRA AND KRISHNAMURTHY SRIRAMESH 24 Climate Change Imperatives for Global Public Relations: Who Pays and Who Cares? 258 Judy Motion 25 Character Assassination and Reputation Management in the Context of Mediated Complexity 268 Sergei A. Samoi len ко 26 Crowdfunding: From Global Financial Crisis to Global Financial Communication Mai Anh Doan 27 and 283 David McKie Public Relations, Political Communication and Agenda Setting: The Rise of the Micro-Propaganda Machine Thomas Stoeckle and Jonathan Albright 293
CONTENTS 28 The Role of Public Relations in the Global Battle for Hearts and Minds: From (Liberal) “Democracy Promotion” to the Pro motion of “Illiberal Democracy” 309 Ryszard Ławniczak Index 322 |
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| author2 | Sriramesh, Krishnamurthy Verčič, Dejan |
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| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | Third edition |
| format | Book |
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| spelling | The global public relations handbook theory, research, and practice edited by Krishnamurthy Sriramesh and Dejan Vercic Third edition New York ; London Routledge 2020 xxx, 335 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Interkulturelle Kommunikation Public relations Cross-cultural studies Handbooks, manuals, etc Intercultural communication Handbooks, manuals, etc Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Kulturkontakt (DE-588)4033569-0 gnd rswk-swf Internationaler Vergleich (DE-588)4120509-1 gnd rswk-swf Internationale Kommunikation (DE-588)4162047-1 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Kulturkontakt (DE-588)4033569-0 s Globalisierung (DE-588)4557997-0 s DE-604 Internationale Kommunikation (DE-588)4162047-1 s Internationaler Vergleich (DE-588)4120509-1 s DE-188 Sriramesh, Krishnamurthy (DE-588)1044971355 edt Verčič, Dejan edt Erscheint auch als Online-Ausgabe 978-1-315-17329-0 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031706804&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | The global public relations handbook theory, research, and practice |
| title_auth | The global public relations handbook theory, research, and practice |
| title_exact_search | The global public relations handbook theory, research, and practice |
| title_full | The global public relations handbook theory, research, and practice edited by Krishnamurthy Sriramesh and Dejan Vercic |
| title_fullStr | The global public relations handbook theory, research, and practice edited by Krishnamurthy Sriramesh and Dejan Vercic |
| title_full_unstemmed | The global public relations handbook theory, research, and practice edited by Krishnamurthy Sriramesh and Dejan Vercic |
| title_short | The global public relations handbook |
| title_sort | the global public relations handbook theory research and practice |
| title_sub | theory, research, and practice |
| topic | Interkulturelle Kommunikation Public relations Cross-cultural studies Handbooks, manuals, etc Intercultural communication Handbooks, manuals, etc Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kulturkontakt (DE-588)4033569-0 gnd Internationaler Vergleich (DE-588)4120509-1 gnd Internationale Kommunikation (DE-588)4162047-1 gnd Globalisierung (DE-588)4557997-0 gnd |
| topic_facet | Interkulturelle Kommunikation Public relations Cross-cultural studies Handbooks, manuals, etc Intercultural communication Handbooks, manuals, etc Öffentlichkeitsarbeit Kulturkontakt Internationaler Vergleich Internationale Kommunikation Globalisierung Aufsatzsammlung |
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