The brand of print: marketing paratexts in the early English book trade
"The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedicatio...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Leiden ; Boston
Brill
[2019]
|
| Schriftenreihe: | Library of the written word
volume 76 The handpress world volume 58 |
| Schlagworte: | |
| Zusammenfassung: | "The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts." |
| Beschreibung: | VI, 250 Seiten |
| ISBN: | 9789004410237 |
Internformat
MARC
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| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Library of the written word |v volume 76 | |
| 490 | 1 | |a The handpress world |v volume 58 | |
| 520 | 3 | |a "The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts." | |
| 648 | 7 | |a Geschichte 1500-1700 |2 gnd |9 rswk-swf | |
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| 653 | 0 | |a Books / Marketing | |
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| 830 | 0 | |a Library of the written word |v volume 76 |w (DE-604)BV023215789 |9 76 | |
| 830 | 0 | |a The handpress world |v volume 58 |w (DE-604)BV037480108 |9 58 | |
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Datensatz im Suchindex
| _version_ | 1804180777449029632 |
|---|---|
| any_adam_object | |
| author | Silva, Andie 1984- |
| author_GND | (DE-588)1200968646 |
| author_facet | Silva, Andie 1984- |
| author_role | aut |
| author_sort | Silva, Andie 1984- |
| author_variant | a s as |
| building | Verbundindex |
| bvnumber | BV046304945 |
| classification_rvk | AP 16850 |
| ctrlnum | (OCoLC)1141135739 (DE-599)BVBBV046304945 |
| discipline | Allgemeines |
| era | Geschichte 1500-1700 gnd |
| era_facet | Geschichte 1500-1700 |
| format | Book |
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| geographic | England (DE-588)4014770-8 gnd |
| geographic_facet | England |
| id | DE-604.BV046304945 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:41:09Z |
| institution | BVB |
| isbn | 9789004410237 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031682177 |
| oclc_num | 1141135739 |
| open_access_boolean | |
| owner | DE-11 DE-19 DE-BY-UBM DE-12 |
| owner_facet | DE-11 DE-19 DE-BY-UBM DE-12 |
| physical | VI, 250 Seiten |
| psigel | BSB_NED_20200325 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Brill |
| record_format | marc |
| series | Library of the written word The handpress world |
| series2 | Library of the written word The handpress world |
| spelling | Silva, Andie 1984- Verfasser (DE-588)1200968646 aut The brand of print marketing paratexts in the early English book trade by Andie Silva Leiden ; Boston Brill [2019] VI, 250 Seiten txt rdacontent n rdamedia nc rdacarrier Library of the written word volume 76 The handpress world volume 58 "The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts." Geschichte 1500-1700 gnd rswk-swf Paratext (DE-588)4221771-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Buchhandel (DE-588)4008626-4 gnd rswk-swf England (DE-588)4014770-8 gnd rswk-swf Book industries and trade / England / History / 16th century Book industries and trade / England / History / 17th century Paratext / England / History Books / England / Marketing / History Book industries and trade Books / Marketing Paratext England 1500-1699 History England (DE-588)4014770-8 g Buchhandel (DE-588)4008626-4 s Paratext (DE-588)4221771-4 s Marketing (DE-588)4037589-4 s Geschichte 1500-1700 z DE-604 Erscheint auch als Online-Ausgabe 978-90-04-41024-4 Library of the written word volume 76 (DE-604)BV023215789 76 The handpress world volume 58 (DE-604)BV037480108 58 |
| spellingShingle | Silva, Andie 1984- The brand of print marketing paratexts in the early English book trade Library of the written word The handpress world Paratext (DE-588)4221771-4 gnd Marketing (DE-588)4037589-4 gnd Buchhandel (DE-588)4008626-4 gnd |
| subject_GND | (DE-588)4221771-4 (DE-588)4037589-4 (DE-588)4008626-4 (DE-588)4014770-8 |
| title | The brand of print marketing paratexts in the early English book trade |
| title_auth | The brand of print marketing paratexts in the early English book trade |
| title_exact_search | The brand of print marketing paratexts in the early English book trade |
| title_full | The brand of print marketing paratexts in the early English book trade by Andie Silva |
| title_fullStr | The brand of print marketing paratexts in the early English book trade by Andie Silva |
| title_full_unstemmed | The brand of print marketing paratexts in the early English book trade by Andie Silva |
| title_short | The brand of print |
| title_sort | the brand of print marketing paratexts in the early english book trade |
| title_sub | marketing paratexts in the early English book trade |
| topic | Paratext (DE-588)4221771-4 gnd Marketing (DE-588)4037589-4 gnd Buchhandel (DE-588)4008626-4 gnd |
| topic_facet | Paratext Marketing Buchhandel England |
| volume_link | (DE-604)BV023215789 (DE-604)BV037480108 |
| work_keys_str_mv | AT silvaandie thebrandofprintmarketingparatextsintheearlyenglishbooktrade |