Marketing communications: integrating online and offline, customer engagement and digital technologies
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York ; New Delhi
KoganPage
2020
|
| Edition: | 7th edition |
| Subjects: | |
| Physical Description: | xxi, 647 Seiten Illustrationen, Diagramme |
| ISBN: | 9780749498641 |
Staff View
MARC
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| genre_facet | Lehrbuch |
| id | DE-604.BV046302528 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:41:05Z |
| institution | BVB |
| isbn | 9780749498641 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031679815 |
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| physical | xxi, 647 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | KoganPage |
| record_format | marc |
| spelling | Smith, Paul R. 1957- Verfasser (DE-588)172558263 aut Marketing communications integrating online and offline, customer engagement and digital technologies PR Smith and Ze Zook 7th edition London ; New York ; New Delhi KoganPage 2020 xxi, 647 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s DE-604 Zook, Ze Verfasser aut Erscheint auch als Online-Ausgabe 978-0-7494-9865-8 Überarbeitung von 6th edtion 2016 978-0-7494-7340-2 (DE-604)BV043354591 |
| spellingShingle | Smith, Paul R. 1957- Zook, Ze Marketing communications integrating online and offline, customer engagement and digital technologies Marketing (DE-588)4037589-4 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4201794-4 (DE-588)4123623-3 |
| title | Marketing communications integrating online and offline, customer engagement and digital technologies |
| title_auth | Marketing communications integrating online and offline, customer engagement and digital technologies |
| title_exact_search | Marketing communications integrating online and offline, customer engagement and digital technologies |
| title_full | Marketing communications integrating online and offline, customer engagement and digital technologies PR Smith and Ze Zook |
| title_fullStr | Marketing communications integrating online and offline, customer engagement and digital technologies PR Smith and Ze Zook |
| title_full_unstemmed | Marketing communications integrating online and offline, customer engagement and digital technologies PR Smith and Ze Zook |
| title_short | Marketing communications |
| title_sort | marketing communications integrating online and offline customer engagement and digital technologies |
| title_sub | integrating online and offline, customer engagement and digital technologies |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| topic_facet | Marketing Kommunikationsstrategie Lehrbuch |
| work_keys_str_mv | AT smithpaulr marketingcommunicationsintegratingonlineandofflinecustomerengagementanddigitaltechnologies AT zookze marketingcommunicationsintegratingonlineandofflinecustomerengagementanddigitaltechnologies |