Marketing communications: integrating online and offline, customer engagement and digital technologies
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York ; New Delhi
KoganPage
2020
|
| Ausgabe: | 7th edition |
| Schlagworte: | |
| Beschreibung: | xxi, 647 Seiten Illustrationen, Diagramme |
| ISBN: | 9780749498641 |
Internformat
MARC
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| 035 | |a (OCoLC)1135448964 | ||
| 035 | |a (DE-599)BVBBV046302528 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-2070s |a DE-92 |a DE-1050 |a DE-898 | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Smith, Paul R. |d 1957- |e Verfasser |0 (DE-588)172558263 |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |b integrating online and offline, customer engagement and digital technologies |c PR Smith and Ze Zook |
| 250 | |a 7th edition | ||
| 264 | 1 | |a London ; New York ; New Delhi |b KoganPage |c 2020 | |
| 300 | |a xxi, 647 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
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| 700 | 1 | |a Zook, Ze |e Verfasser |4 aut | |
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| 787 | 0 | 8 | |i Überarbeitung von |b 6th edtion |d 2016 |z 978-0-7494-7340-2 |w (DE-604)BV043354591 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031679815 | ||
Datensatz im Suchindex
| _version_ | 1804180773462343680 |
|---|---|
| any_adam_object | |
| author | Smith, Paul R. 1957- Zook, Ze |
| author_GND | (DE-588)172558263 |
| author_facet | Smith, Paul R. 1957- Zook, Ze |
| author_role | aut aut |
| author_sort | Smith, Paul R. 1957- |
| author_variant | p r s pr prs z z zz |
| building | Verbundindex |
| bvnumber | BV046302528 |
| classification_rvk | QP 630 QP 600 |
| ctrlnum | (OCoLC)1135448964 (DE-599)BVBBV046302528 |
| discipline | Wirtschaftswissenschaften |
| edition | 7th edition |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV046302528 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:41:05Z |
| institution | BVB |
| isbn | 9780749498641 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031679815 |
| oclc_num | 1135448964 |
| open_access_boolean | |
| owner | DE-2070s DE-92 DE-1050 DE-898 DE-BY-UBR |
| owner_facet | DE-2070s DE-92 DE-1050 DE-898 DE-BY-UBR |
| physical | xxi, 647 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | KoganPage |
| record_format | marc |
| spelling | Smith, Paul R. 1957- Verfasser (DE-588)172558263 aut Marketing communications integrating online and offline, customer engagement and digital technologies PR Smith and Ze Zook 7th edition London ; New York ; New Delhi KoganPage 2020 xxi, 647 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s DE-604 Zook, Ze Verfasser aut Erscheint auch als Online-Ausgabe 978-0-7494-9865-8 Überarbeitung von 6th edtion 2016 978-0-7494-7340-2 (DE-604)BV043354591 |
| spellingShingle | Smith, Paul R. 1957- Zook, Ze Marketing communications integrating online and offline, customer engagement and digital technologies Marketing (DE-588)4037589-4 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4201794-4 (DE-588)4123623-3 |
| title | Marketing communications integrating online and offline, customer engagement and digital technologies |
| title_auth | Marketing communications integrating online and offline, customer engagement and digital technologies |
| title_exact_search | Marketing communications integrating online and offline, customer engagement and digital technologies |
| title_full | Marketing communications integrating online and offline, customer engagement and digital technologies PR Smith and Ze Zook |
| title_fullStr | Marketing communications integrating online and offline, customer engagement and digital technologies PR Smith and Ze Zook |
| title_full_unstemmed | Marketing communications integrating online and offline, customer engagement and digital technologies PR Smith and Ze Zook |
| title_short | Marketing communications |
| title_sort | marketing communications integrating online and offline customer engagement and digital technologies |
| title_sub | integrating online and offline, customer engagement and digital technologies |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| topic_facet | Marketing Kommunikationsstrategie Lehrbuch |
| work_keys_str_mv | AT smithpaulr marketingcommunicationsintegratingonlineandofflinecustomerengagementanddigitaltechnologies AT zookze marketingcommunicationsintegratingonlineandofflinecustomerengagementanddigitaltechnologies |