Playing the game: the history of Adidas
This history of Adidas, one of the world's most innovative global companies, looks beyond the trademark three stripes to show how the company grew and evolved over time. Founded in a small town in Bavaria, Germany, the Adidas brand has, for nearly a century, been outfitting international sports...
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
München
Siedler Verlag
2018
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| Schlagworte: | |
| Zusammenfassung: | This history of Adidas, one of the world's most innovative global companies, looks beyond the trademark three stripes to show how the company grew and evolved over time. Founded in a small town in Bavaria, Germany, the Adidas brand has, for nearly a century, been outfitting international sports stars and pop culture icons such as David Beckham, Zin dine Zidane, and Run-DMC as well as everyday men, women, and children across the globe. The story of this evolution--illustrated with numerous historic photographs--is entwined with history, corporate trends, and the emergence of sports as a major factor in the world economy. Starting with the beginnings of the original Dassler brothers' company in the time of the Weimar Republic and National Socialism, this book reveals the first academically-based look at the history of the family and the Adidas company which was officially founded in 1949 after the brothers' separation. Using a worldwide range of sources, the authors also examine brand strategies and globalization since the 1960s. Since its beginnings, the name 'Adidas' has been shrouded in legend and, in this special look at the rise of a global company, readers will learn the true story behind the brand |
| Beschreibung: | 359 Seiten Illustrationen |
| ISBN: | 9783791358307 |
Internformat
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| 520 | 3 | |a This history of Adidas, one of the world's most innovative global companies, looks beyond the trademark three stripes to show how the company grew and evolved over time. Founded in a small town in Bavaria, Germany, the Adidas brand has, for nearly a century, been outfitting international sports stars and pop culture icons such as David Beckham, Zin dine Zidane, and Run-DMC as well as everyday men, women, and children across the globe. The story of this evolution--illustrated with numerous historic photographs--is entwined with history, corporate trends, and the emergence of sports as a major factor in the world economy. Starting with the beginnings of the original Dassler brothers' company in the time of the Weimar Republic and National Socialism, this book reveals the first academically-based look at the history of the family and the Adidas company which was officially founded in 1949 after the brothers' separation. Using a worldwide range of sources, the authors also examine brand strategies and globalization since the 1960s. Since its beginnings, the name 'Adidas' has been shrouded in legend and, in this special look at the rise of a global company, readers will learn the true story behind the brand | |
| 610 | 2 | 4 | |a Adidas-Salomon AG. |
| 610 | 2 | 7 | |a adidas AG |0 (DE-588)5119856-3 |2 gnd |9 rswk-swf |
| 648 | 7 | |a Geschichte |2 gnd |9 rswk-swf | |
| 650 | 4 | |a Sporting goods industry |z Germany |x History | |
| 650 | 4 | |a Footwear industry |z Germany |x History | |
| 650 | 4 | |a Athletic shoes |x History | |
| 653 | 2 | |a Adidas-Salomon AG. / (OCoLC)fst00762444 | |
| 653 | 2 | |a Germany / (OCoLC)fst01210272 | |
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| 689 | 0 | 1 | |a Geschichte |A z |
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| 700 | 1 | |a Kleinschmidt, Christian |d 1961- |e Verfasser |0 (DE-588)131874659 |4 aut | |
| 700 | 1 | |a Lesczenski, Jörg |d 1966- |e Verfasser |0 (DE-588)131401548 |4 aut | |
| 700 | 1 | |a Sudrow, Anne |d 1970- |e Verfasser |0 (DE-588)142442046 |4 aut | |
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Datensatz im Suchindex
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| author | Karlsch, Rainer 1957- Kleinschmidt, Christian 1961- Lesczenski, Jörg 1966- Sudrow, Anne 1970- |
| author_GND | (DE-588)124187021 (DE-588)131874659 (DE-588)131401548 (DE-588)142442046 |
| author_facet | Karlsch, Rainer 1957- Kleinschmidt, Christian 1961- Lesczenski, Jörg 1966- Sudrow, Anne 1970- |
| author_role | aut aut aut aut |
| author_sort | Karlsch, Rainer 1957- |
| author_variant | r k rk c k ck j l jl a s as |
| building | Verbundindex |
| bvnumber | BV046294469 |
| classification_rvk | QQ 975 QQ 980 QR 568 |
| ctrlnum | (OCoLC)1135372051 (DE-599)BVBBV046294469 |
| dewey-raw | a338.7/68536 |
| dewey-search | a338.7/68536 |
| discipline | Wirtschaftswissenschaften |
| era | Geschichte gnd |
| era_facet | Geschichte |
| format | Book |
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| id | DE-604.BV046294469 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:40:51Z |
| institution | BVB |
| isbn | 9783791358307 |
| language | English |
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| physical | 359 Seiten Illustrationen |
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| spelling | Karlsch, Rainer 1957- Verfasser (DE-588)124187021 aut Playing the game the history of Adidas Rainer Karlsch, Christian Kleinschmidt, Jörg Lesczenski, Anne Sudrow München Siedler Verlag 2018 © 2018 359 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier This history of Adidas, one of the world's most innovative global companies, looks beyond the trademark three stripes to show how the company grew and evolved over time. Founded in a small town in Bavaria, Germany, the Adidas brand has, for nearly a century, been outfitting international sports stars and pop culture icons such as David Beckham, Zin dine Zidane, and Run-DMC as well as everyday men, women, and children across the globe. The story of this evolution--illustrated with numerous historic photographs--is entwined with history, corporate trends, and the emergence of sports as a major factor in the world economy. Starting with the beginnings of the original Dassler brothers' company in the time of the Weimar Republic and National Socialism, this book reveals the first academically-based look at the history of the family and the Adidas company which was officially founded in 1949 after the brothers' separation. Using a worldwide range of sources, the authors also examine brand strategies and globalization since the 1960s. Since its beginnings, the name 'Adidas' has been shrouded in legend and, in this special look at the rise of a global company, readers will learn the true story behind the brand Adidas-Salomon AG. adidas AG (DE-588)5119856-3 gnd rswk-swf Geschichte gnd rswk-swf Sporting goods industry Germany History Footwear industry Germany History Athletic shoes History Adidas-Salomon AG. / (OCoLC)fst00762444 Germany / (OCoLC)fst01210272 History adidas AG (DE-588)5119856-3 b Geschichte z DE-604 Kleinschmidt, Christian 1961- Verfasser (DE-588)131874659 aut Lesczenski, Jörg 1966- Verfasser (DE-588)131401548 aut Sudrow, Anne 1970- Verfasser (DE-588)142442046 aut |
| spellingShingle | Karlsch, Rainer 1957- Kleinschmidt, Christian 1961- Lesczenski, Jörg 1966- Sudrow, Anne 1970- Playing the game the history of Adidas Adidas-Salomon AG. adidas AG (DE-588)5119856-3 gnd Sporting goods industry Germany History Footwear industry Germany History Athletic shoes History |
| subject_GND | (DE-588)5119856-3 |
| title | Playing the game the history of Adidas |
| title_auth | Playing the game the history of Adidas |
| title_exact_search | Playing the game the history of Adidas |
| title_full | Playing the game the history of Adidas Rainer Karlsch, Christian Kleinschmidt, Jörg Lesczenski, Anne Sudrow |
| title_fullStr | Playing the game the history of Adidas Rainer Karlsch, Christian Kleinschmidt, Jörg Lesczenski, Anne Sudrow |
| title_full_unstemmed | Playing the game the history of Adidas Rainer Karlsch, Christian Kleinschmidt, Jörg Lesczenski, Anne Sudrow |
| title_short | Playing the game |
| title_sort | playing the game the history of adidas |
| title_sub | the history of Adidas |
| topic | Adidas-Salomon AG. adidas AG (DE-588)5119856-3 gnd Sporting goods industry Germany History Footwear industry Germany History Athletic shoes History |
| topic_facet | Adidas-Salomon AG. adidas AG Sporting goods industry Germany History Footwear industry Germany History Athletic shoes History |
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