Marketing channel strategy: an omni-channel approach
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2020
|
| Edition: | Ninth edition, international student edition |
| Subjects: | |
| Physical Description: | xxviii, 373 Seiten Diagramme |
| ISBN: | 9780367821234 |
Staff View
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| id | DE-604.BV046294351 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:40:51Z |
| institution | BVB |
| isbn | 9780367821234 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031671759 |
| oclc_num | 1119527783 |
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| physical | xxviii, 373 Seiten Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
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| spelling | Palmatier, Robert W. Verfasser (DE-588)1081904445 aut Marketing channel strategy an omni-channel approach Robert W. Palmatier, Eugene Sivadas, Louis W.Stern, and Adel I. El-Ansary Ninth edition, international student edition New York Routledge 2020 xxviii, 373 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing channels Absatzweg (DE-588)4112445-5 gnd rswk-swf Absatzweg (DE-588)4112445-5 s DE-604 Stern, Louis W. 1935- Verfasser (DE-588)1089839146 aut Ansary, Adel I. el- Verfasser (DE-588)170893235 aut Sivadas, Eugene Verfasser aut |
| spellingShingle | Palmatier, Robert W. Stern, Louis W. 1935- Ansary, Adel I. el- Sivadas, Eugene Marketing channel strategy an omni-channel approach Marketing channels Absatzweg (DE-588)4112445-5 gnd |
| subject_GND | (DE-588)4112445-5 |
| title | Marketing channel strategy an omni-channel approach |
| title_auth | Marketing channel strategy an omni-channel approach |
| title_exact_search | Marketing channel strategy an omni-channel approach |
| title_full | Marketing channel strategy an omni-channel approach Robert W. Palmatier, Eugene Sivadas, Louis W.Stern, and Adel I. El-Ansary |
| title_fullStr | Marketing channel strategy an omni-channel approach Robert W. Palmatier, Eugene Sivadas, Louis W.Stern, and Adel I. El-Ansary |
| title_full_unstemmed | Marketing channel strategy an omni-channel approach Robert W. Palmatier, Eugene Sivadas, Louis W.Stern, and Adel I. El-Ansary |
| title_short | Marketing channel strategy |
| title_sort | marketing channel strategy an omni channel approach |
| title_sub | an omni-channel approach |
| topic | Marketing channels Absatzweg (DE-588)4112445-5 gnd |
| topic_facet | Marketing channels Absatzweg |
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