Marketing channel strategy: an omni-channel approach
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2020
|
| Ausgabe: | Ninth edition, international student edition |
| Schlagworte: | |
| Beschreibung: | xxviii, 373 Seiten Diagramme |
| ISBN: | 9780367821234 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing channel strategy |b an omni-channel approach |c Robert W. Palmatier, Eugene Sivadas, Louis W.Stern, and Adel I. El-Ansary |
| 250 | |a Ninth edition, international student edition | ||
| 264 | 1 | |a New York |b Routledge |c 2020 | |
| 300 | |a xxviii, 373 Seiten |b Diagramme | ||
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| 700 | 1 | |a Sivadas, Eugene |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| author | Palmatier, Robert W. Stern, Louis W. 1935- Ansary, Adel I. el- Sivadas, Eugene |
| author_GND | (DE-588)1081904445 (DE-588)1089839146 (DE-588)170893235 |
| author_facet | Palmatier, Robert W. Stern, Louis W. 1935- Ansary, Adel I. el- Sivadas, Eugene |
| author_role | aut aut aut aut |
| author_sort | Palmatier, Robert W. |
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| bvnumber | BV046294351 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.129 |
| callnumber-search | HF5415.129 |
| callnumber-sort | HF 45415.129 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)1119527783 (DE-599)BVBBV046294351 |
| dewey-full | 658.8/7 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/7 |
| dewey-search | 658.8/7 |
| dewey-sort | 3658.8 17 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Ninth edition, international student edition |
| format | Book |
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| id | DE-604.BV046294351 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:40:51Z |
| institution | BVB |
| isbn | 9780367821234 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031671759 |
| oclc_num | 1119527783 |
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| owner_facet | DE-573 DE-2070s DE-898 DE-BY-UBR DE-N2 |
| physical | xxviii, 373 Seiten Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| spelling | Palmatier, Robert W. Verfasser (DE-588)1081904445 aut Marketing channel strategy an omni-channel approach Robert W. Palmatier, Eugene Sivadas, Louis W.Stern, and Adel I. El-Ansary Ninth edition, international student edition New York Routledge 2020 xxviii, 373 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing channels Absatzweg (DE-588)4112445-5 gnd rswk-swf Absatzweg (DE-588)4112445-5 s DE-604 Stern, Louis W. 1935- Verfasser (DE-588)1089839146 aut Ansary, Adel I. el- Verfasser (DE-588)170893235 aut Sivadas, Eugene Verfasser aut |
| spellingShingle | Palmatier, Robert W. Stern, Louis W. 1935- Ansary, Adel I. el- Sivadas, Eugene Marketing channel strategy an omni-channel approach Marketing channels Absatzweg (DE-588)4112445-5 gnd |
| subject_GND | (DE-588)4112445-5 |
| title | Marketing channel strategy an omni-channel approach |
| title_auth | Marketing channel strategy an omni-channel approach |
| title_exact_search | Marketing channel strategy an omni-channel approach |
| title_full | Marketing channel strategy an omni-channel approach Robert W. Palmatier, Eugene Sivadas, Louis W.Stern, and Adel I. El-Ansary |
| title_fullStr | Marketing channel strategy an omni-channel approach Robert W. Palmatier, Eugene Sivadas, Louis W.Stern, and Adel I. El-Ansary |
| title_full_unstemmed | Marketing channel strategy an omni-channel approach Robert W. Palmatier, Eugene Sivadas, Louis W.Stern, and Adel I. El-Ansary |
| title_short | Marketing channel strategy |
| title_sort | marketing channel strategy an omni channel approach |
| title_sub | an omni-channel approach |
| topic | Marketing channels Absatzweg (DE-588)4112445-5 gnd |
| topic_facet | Marketing channels Absatzweg |
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