Palmatier, R. W., Stern, L. W., Ansary, A. I. e., & Sivadas, E. (2020). Marketing channel strategy: An omni-channel approach (Ninth edition, international student edition.). Routledge.
Chicago Style (17th ed.) CitationPalmatier, Robert W., Louis W. Stern, Adel I. el- Ansary, and Eugene Sivadas. Marketing Channel Strategy: An Omni-channel Approach. Ninth edition, international student edition. New York: Routledge, 2020.
MLA (9th ed.) CitationPalmatier, Robert W., et al. Marketing Channel Strategy: An Omni-channel Approach. Ninth edition, international student edition. Routledge, 2020.
Warning: These citations may not always be 100% accurate.