The consumer culture theory of brands:
"Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers an...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle upon Tyne, UK
Cambridge Scholars Publishing
2019
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| Schlagworte: | |
| Online-Zugang: | FUBA1 |
| Zusammenfassung: | "Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication system that is consumption" -- |
| Beschreibung: | 1 Online-Ressource (173 Seiten) |
| ISBN: | 9781527538740 |
Internformat
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| 264 | 1 | |a Newcastle upon Tyne, UK |b Cambridge Scholars Publishing |c 2019 | |
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| 520 | 3 | |a "Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication system that is consumption" -- | |
| 653 | 0 | |a Brand loyalty | |
| 653 | 0 | |a Consumption (Economics) | |
| 653 | 0 | |a Consumers / Research | |
| 653 | 0 | |a Marketing research | |
| 653 | 0 | |a Brand loyalty | |
| 653 | 0 | |a Consumption (Economics) | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-5275-3684-5 |
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Datensatz im Suchindex
| _version_ | 1804180744052932608 |
|---|---|
| any_adam_object | |
| author | Pennington, Robert |
| author_GND | (DE-588)136783538 |
| author_facet | Pennington, Robert |
| author_role | aut |
| author_sort | Pennington, Robert |
| author_variant | r p rp |
| building | Verbundindex |
| bvnumber | BV046286824 |
| classification_rvk | QP 624 |
| collection | ZDB-30-PQE |
| ctrlnum | (OCoLC)1130276370 (DE-599)BVBBV046286824 |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046286824 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:40:37Z |
| institution | BVB |
| isbn | 9781527538740 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031664389 |
| oclc_num | 1130276370 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 1 Online-Ressource (173 Seiten) |
| psigel | ZDB-30-PQE |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Cambridge Scholars Publishing |
| record_format | marc |
| spelling | Pennington, Robert Verfasser (DE-588)136783538 aut The consumer culture theory of brands by Robert Pennington Newcastle upon Tyne, UK Cambridge Scholars Publishing 2019 1 Online-Ressource (173 Seiten) txt rdacontent c rdamedia cr rdacarrier "Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication system that is consumption" -- Brand loyalty Consumption (Economics) Consumers / Research Marketing research Erscheint auch als Druck-Ausgabe, Hardcover 978-1-5275-3684-5 |
| spellingShingle | Pennington, Robert The consumer culture theory of brands |
| title | The consumer culture theory of brands |
| title_auth | The consumer culture theory of brands |
| title_exact_search | The consumer culture theory of brands |
| title_full | The consumer culture theory of brands by Robert Pennington |
| title_fullStr | The consumer culture theory of brands by Robert Pennington |
| title_full_unstemmed | The consumer culture theory of brands by Robert Pennington |
| title_short | The consumer culture theory of brands |
| title_sort | the consumer culture theory of brands |
| work_keys_str_mv | AT penningtonrobert theconsumerculturetheoryofbrands |