Principles of marketing:
Gespeichert in:
Hauptverfasser: | , , , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Harlow, England
Pearson
[2020]
|
Ausgabe: | eighth european edition |
Schlagworte: | |
Beschreibung: | xxvii, 689 Seiten Illustrationen, Diagramme |
ISBN: | 9781292269566 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
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001 | BV046286786 | ||
003 | DE-604 | ||
005 | 20200622 | ||
007 | t | ||
008 | 191204s2020 a||| |||| 00||| eng d | ||
020 | |a 9781292269566 |c print |9 978-1-292-26956-6 | ||
035 | |a (OCoLC)1129438504 | ||
035 | |a (DE-599)BVBBV046286786 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-573 |a DE-N2 |a DE-1049 |a DE-945 |a DE-898 |a DE-862 |a DE-526 | ||
050 | 0 | |a HF5415 | |
082 | 0 | |a 658.8 | |
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
084 | |a WIR 810f |2 stub | ||
084 | |a WIR 800f |2 stub | ||
245 | 1 | 0 | |a Principles of marketing |c Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
250 | |a eighth european edition | ||
264 | 1 | |a Harlow, England |b Pearson |c [2020] | |
264 | 4 | |c © 2020 | |
300 | |a xxvii, 689 Seiten |b Illustrationen, Diagramme | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
655 | 7 | |8 2\p |0 (DE-588)4143389-0 |a Aufgabensammlung |2 gnd-content | |
655 | 7 | |8 3\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
689 | 1 | |8 4\p |5 DE-604 | |
700 | 1 | |a Kotler, Philip |d 1931- |0 (DE-588)121409600 |4 aut | |
700 | 1 | |a Armstrong, Gary |d 1943- |0 (DE-588)170906825 |4 aut | |
700 | 1 | |a Harris, Lloyd C. |0 (DE-588)1096359073 |4 aut | |
700 | 1 | |a He, Hongwei |0 (DE-588)135991994 |4 aut | |
776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-1-292-26960-3 |
776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-292-26961-0 |
999 | |a oai:aleph.bib-bvb.de:BVB01-031664351 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 4\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
DE-BY-862_location | 2000 2030 |
---|---|
DE-BY-FWS_call_number | 2000/QP 600 K87 P9(8E) 2030/QP 600 K87 P9(8E) |
DE-BY-FWS_katkey | 982417 |
DE-BY-FWS_media_number | 083000525296 083000525268 083000525283 083000525297 |
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any_adam_object | |
author | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. He, Hongwei |
author_GND | (DE-588)121409600 (DE-588)170906825 (DE-588)1096359073 (DE-588)135991994 |
author_facet | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. He, Hongwei |
author_role | aut aut aut aut |
author_sort | Kotler, Philip 1931- |
author_variant | p k pk g a ga l c h lc lch h h hh |
building | Verbundindex |
bvnumber | BV046286786 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415 |
callnumber-search | HF5415 |
callnumber-sort | HF 45415 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 |
classification_tum | WIR 810f WIR 800f |
ctrlnum | (OCoLC)1129438504 (DE-599)BVBBV046286786 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | eighth european edition |
format | Book |
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genre_facet | Einführung Aufgabensammlung Lehrbuch |
id | DE-604.BV046286786 |
illustrated | Illustrated |
indexdate | 2024-11-27T04:01:08Z |
institution | BVB |
isbn | 9781292269566 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031664351 |
oclc_num | 1129438504 |
open_access_boolean | |
owner | DE-573 DE-N2 DE-1049 DE-945 DE-898 DE-BY-UBR DE-862 DE-BY-FWS DE-526 |
owner_facet | DE-573 DE-N2 DE-1049 DE-945 DE-898 DE-BY-UBR DE-862 DE-BY-FWS DE-526 |
physical | xxvii, 689 Seiten Illustrationen, Diagramme |
publishDate | 2020 |
publishDateSearch | 2020 |
publishDateSort | 2020 |
publisher | Pearson |
record_format | marc |
spellingShingle | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. He, Hongwei Principles of marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 (DE-588)4143389-0 (DE-588)4123623-3 |
title | Principles of marketing |
title_auth | Principles of marketing |
title_exact_search | Principles of marketing |
title_full | Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
title_fullStr | Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
title_full_unstemmed | Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
title_short | Principles of marketing |
title_sort | principles of marketing |
topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
topic_facet | Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch |
work_keys_str_mv | AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing AT harrislloydc principlesofmarketing AT hehongwei principlesofmarketing |
THWS Schweinfurt Zentralbibliothek Lesesaal
Signatur: |
2000 QP 600 K87 P9(8E) |
---|---|
Exemplar 1 | ausleihbar Verfügbar Bestellen |
THWS Schweinfurt Zentralbibliothek Lehrbuchsammlung
Signatur: |
2030 QP 600 K87 P9(8E) |
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Exemplar 1 | ausleihbar für Studierende und Hausangehörige Verfügbar Bestellen |
Exemplar 2 | ausleihbar für Studierende und Hausangehörige Checked out – Rückgabe bis: 19.05.2025 Vormerken |
Exemplar 3 | ausleihbar für Studierende und Hausangehörige Verfügbar Bestellen |