Wired TV: Laboring Over an Interactive Future
This collection looks at the post-network television industry's heady experiments with new forms of interactive storytelling-or wired TV-that took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, part...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Brunswick, NJ
Rutgers University Press
[2014]
|
| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FCO01 FHA01 FKE01 FLA01 UBG01 UPA01 Volltext |
| Zusammenfassung: | This collection looks at the post-network television industry's heady experiments with new forms of interactive storytelling-or wired TV-that took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter. Contributors address a wide range of issues, from the networks' sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, Wired TV elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of today's post-network era. Readers will quickly recognize the familiar television franchises on which the contributors focus- including Lost, The Office, Entourage, Battlestar Gallactica, The L Word, and Heroes-in order to reveal their impact on an industry in transition. While it is not easy for vast bureaucracies to change course, executives from key network divisions engaged in an unprecedented period of innovation and collaboration with four important groups: members of the Hollywood creative community who wanted to expand television's storytelling worlds and marketing capabilities by incorporating social media; members of the Silicon Valley tech community who were keen to rethink television distribution for the digital era; members of the Madison Avenue advertising community who were eager to rethink ad-supported content; and fans who were enthusiastic and willing to use social media story extensions to proselytize on behalf of a favorite network series. In the aftermath of the lengthy Writers Guild of America strike of 2007/2008, the networks clamped down on such collaborations and began to reclaim control over their operations, locking themselves back into an aging system of interconnected bureaucracies, entrenched hierarchies, and traditional partners from the past. What's next for the future of the television industry? Stay tuned-or at least online. Contributors: Vincent Brook, Will Brooker, John T. Caldwell, M. J. Clarke, Jonathan Gray, Henry Jenkins, Derek Johnson, Robert V. Kozinets, Denise Mann, Katynka Z. Martínez, and Julie Levin Russo |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Nov 2019) |
| Beschreibung: | 1 online resource 21 illustrations |
| ISBN: | 9780813564555 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046285821 | ||
| 003 | DE-604 | ||
| 005 | 20231104 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 191204s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9780813564555 |9 978-0-8135-6455-5 | ||
| 024 | 7 | |a 10.36019/9780813564555 |2 doi | |
| 035 | |a (ZDB-23-DGG)9780813564555 | ||
| 035 | |a (OCoLC)1130268820 | ||
| 035 | |a (DE-599)BVBBV046285821 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-Aug4 |a DE-859 |a DE-860 |a DE-739 |a DE-473 |a DE-1043 |a DE-858 | ||
| 082 | 0 | |a 384.3/1 |2 23 | |
| 245 | 1 | 0 | |a Wired TV |b Laboring Over an Interactive Future |c Denise Mann |
| 264 | 1 | |a New Brunswick, NJ |b Rutgers University Press |c [2014] | |
| 264 | 4 | |c © 2014 | |
| 300 | |a 1 online resource |b 21 illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Nov 2019) | ||
| 520 | |a This collection looks at the post-network television industry's heady experiments with new forms of interactive storytelling-or wired TV-that took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter. Contributors address a wide range of issues, from the networks' sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, Wired TV elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of today's post-network era. | ||
| 520 | |a Readers will quickly recognize the familiar television franchises on which the contributors focus- including Lost, The Office, Entourage, Battlestar Gallactica, The L Word, and Heroes-in order to reveal their impact on an industry in transition. While it is not easy for vast bureaucracies to change course, executives from key network divisions engaged in an unprecedented period of innovation and collaboration with four important groups: members of the Hollywood creative community who wanted to expand television's storytelling worlds and marketing capabilities by incorporating social media; members of the Silicon Valley tech community who were keen to rethink television distribution for the digital era; members of the Madison Avenue advertising community who were eager to rethink ad-supported content; and fans who were enthusiastic and willing to use social media story extensions to proselytize on behalf of a favorite network series. | ||
| 520 | |a In the aftermath of the lengthy Writers Guild of America strike of 2007/2008, the networks clamped down on such collaborations and began to reclaim control over their operations, locking themselves back into an aging system of interconnected bureaucracies, entrenched hierarchies, and traditional partners from the past. What's next for the future of the television industry? Stay tuned-or at least online. Contributors: Vincent Brook, Will Brooker, John T. Caldwell, M. J. Clarke, Jonathan Gray, Henry Jenkins, Derek Johnson, Robert V. Kozinets, Denise Mann, Katynka Z. Martínez, and Julie Levin Russo | ||
| 546 | |a In English | ||
| 650 | 7 | |a PERFORMING ARTS / General |2 bisacsh | |
| 650 | 4 | |a Interactive television |z United States | |
| 650 | 4 | |a Mass media |z United States | |
| 650 | 4 | |a Social media |z United States | |
| 650 | 4 | |a Television broadcasting |z United States | |
| 650 | 0 | 7 | |a Fernsehen |0 (DE-588)4016825-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Zukunft |0 (DE-588)4068097-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Fernsehen |0 (DE-588)4016825-6 |D s |
| 689 | 0 | 1 | |a Zukunft |0 (DE-588)4068097-6 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Brook, Vincent |e Sonstige |4 oth | |
| 700 | 1 | |a Brooker, Will |d 1970- |e Sonstige |0 (DE-588)17352849X |4 oth | |
| 700 | 1 | |a Caldwell, John T. |e Sonstige |4 oth | |
| 700 | 1 | |a Clarke, M.J. |e Sonstige |4 oth | |
| 700 | 1 | |a Gray, Jonathan |e Sonstige |4 oth | |
| 700 | 1 | |a Jenkins, Henry |e Sonstige |4 oth | |
| 700 | 1 | |a Johnson, Derek |e Sonstige |4 oth | |
| 700 | 1 | |a Kozinets, Robert V. |e Sonstige |4 oth | |
| 700 | 1 | |a Mann, Denise |4 edt | |
| 700 | 1 | |a Mann, Denise |e Sonstige |4 oth | |
| 700 | 1 | |a Martínez, Katynka Z. |e Sonstige |4 oth | |
| 700 | 1 | |a Russo, Julie Levin |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u https://www.degruyter.com/isbn/9780813564555 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-23-DGG | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031663397 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u https://www.degruyter.com/isbn/9780813564555 |l FAB01 |p ZDB-23-DGG |q FAB_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://www.degruyter.com/isbn/9780813564555 |l FAW01 |p ZDB-23-DGG |q FAW_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://www.degruyter.com/isbn/9780813564555 |l FCO01 |p ZDB-23-DGG |q FCO_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://www.degruyter.com/isbn/9780813564555 |l FHA01 |p ZDB-23-DGG |q FHA_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://www.degruyter.com/isbn/9780813564555 |l FKE01 |p ZDB-23-DGG |q FKE_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://www.degruyter.com/isbn/9780813564555 |l FLA01 |p ZDB-23-DGG |q FLA_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://www.degruyter.com/isbn/9780813564555 |l UBG01 |p ZDB-23-DGG |q UBG_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://www.degruyter.com/isbn/9780813564555 |l UPA01 |p ZDB-23-DGG |q UPA_PDA_DGG |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804180742004015104 |
|---|---|
| any_adam_object | |
| author2 | Mann, Denise |
| author2_role | edt |
| author2_variant | d m dm |
| author_GND | (DE-588)17352849X |
| author_facet | Mann, Denise |
| building | Verbundindex |
| bvnumber | BV046285821 |
| collection | ZDB-23-DGG |
| ctrlnum | (ZDB-23-DGG)9780813564555 (OCoLC)1130268820 (DE-599)BVBBV046285821 |
| dewey-full | 384.3/1 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 384 - Communications |
| dewey-raw | 384.3/1 |
| dewey-search | 384.3/1 |
| dewey-sort | 3384.3 11 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05975nmm a2200769zc 4500</leader><controlfield tag="001">BV046285821</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20231104 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">191204s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780813564555</subfield><subfield code="9">978-0-8135-6455-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.36019/9780813564555</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-23-DGG)9780813564555</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1130268820</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046285821</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-858</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">384.3/1</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Wired TV</subfield><subfield code="b">Laboring Over an Interactive Future</subfield><subfield code="c">Denise Mann</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New Brunswick, NJ</subfield><subfield code="b">Rutgers University Press</subfield><subfield code="c">[2014]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield><subfield code="b">21 illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Nov 2019)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This collection looks at the post-network television industry's heady experiments with new forms of interactive storytelling-or wired TV-that took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter. Contributors address a wide range of issues, from the networks' sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, Wired TV elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of today's post-network era. </subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Readers will quickly recognize the familiar television franchises on which the contributors focus- including Lost, The Office, Entourage, Battlestar Gallactica, The L Word, and Heroes-in order to reveal their impact on an industry in transition. While it is not easy for vast bureaucracies to change course, executives from key network divisions engaged in an unprecedented period of innovation and collaboration with four important groups: members of the Hollywood creative community who wanted to expand television's storytelling worlds and marketing capabilities by incorporating social media; members of the Silicon Valley tech community who were keen to rethink television distribution for the digital era; members of the Madison Avenue advertising community who were eager to rethink ad-supported content; and fans who were enthusiastic and willing to use social media story extensions to proselytize on behalf of a favorite network series. </subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">In the aftermath of the lengthy Writers Guild of America strike of 2007/2008, the networks clamped down on such collaborations and began to reclaim control over their operations, locking themselves back into an aging system of interconnected bureaucracies, entrenched hierarchies, and traditional partners from the past. What's next for the future of the television industry? Stay tuned-or at least online. Contributors: Vincent Brook, Will Brooker, John T. Caldwell, M. J. Clarke, Jonathan Gray, Henry Jenkins, Derek Johnson, Robert V. Kozinets, Denise Mann, Katynka Z. Martínez, and Julie Levin Russo</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">PERFORMING ARTS / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Interactive television</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mass media</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Television broadcasting</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Fernsehen</subfield><subfield code="0">(DE-588)4016825-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Zukunft</subfield><subfield code="0">(DE-588)4068097-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Fernsehen</subfield><subfield code="0">(DE-588)4016825-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Zukunft</subfield><subfield code="0">(DE-588)4068097-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Brook, Vincent</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Brooker, Will</subfield><subfield code="d">1970-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)17352849X</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Caldwell, John T.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Clarke, M.J.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gray, Jonathan</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jenkins, Henry</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Johnson, Derek</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kozinets, Robert V.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mann, Denise</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mann, Denise</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Martínez, Katynka Z.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Russo, Julie Levin</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.degruyter.com/isbn/9780813564555</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DGG</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031663397</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780813564555</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FAB_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780813564555</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FAW_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780813564555</subfield><subfield code="l">FCO01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FCO_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780813564555</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FHA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780813564555</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FKE_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780813564555</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FLA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780813564555</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UBG_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780813564555</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UPA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV046285821 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:40:35Z |
| institution | BVB |
| isbn | 9780813564555 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031663397 |
| oclc_num | 1130268820 |
| open_access_boolean | |
| owner | DE-1046 DE-Aug4 DE-859 DE-860 DE-739 DE-473 DE-BY-UBG DE-1043 DE-858 |
| owner_facet | DE-1046 DE-Aug4 DE-859 DE-860 DE-739 DE-473 DE-BY-UBG DE-1043 DE-858 |
| physical | 1 online resource 21 illustrations |
| psigel | ZDB-23-DGG ZDB-23-DGG FAB_PDA_DGG ZDB-23-DGG FAW_PDA_DGG ZDB-23-DGG FCO_PDA_DGG ZDB-23-DGG FHA_PDA_DGG ZDB-23-DGG FKE_PDA_DGG ZDB-23-DGG FLA_PDA_DGG ZDB-23-DGG UBG_PDA_DGG ZDB-23-DGG UPA_PDA_DGG |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Rutgers University Press |
| record_format | marc |
| spelling | Wired TV Laboring Over an Interactive Future Denise Mann New Brunswick, NJ Rutgers University Press [2014] © 2014 1 online resource 21 illustrations txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Nov 2019) This collection looks at the post-network television industry's heady experiments with new forms of interactive storytelling-or wired TV-that took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter. Contributors address a wide range of issues, from the networks' sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, Wired TV elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of today's post-network era. Readers will quickly recognize the familiar television franchises on which the contributors focus- including Lost, The Office, Entourage, Battlestar Gallactica, The L Word, and Heroes-in order to reveal their impact on an industry in transition. While it is not easy for vast bureaucracies to change course, executives from key network divisions engaged in an unprecedented period of innovation and collaboration with four important groups: members of the Hollywood creative community who wanted to expand television's storytelling worlds and marketing capabilities by incorporating social media; members of the Silicon Valley tech community who were keen to rethink television distribution for the digital era; members of the Madison Avenue advertising community who were eager to rethink ad-supported content; and fans who were enthusiastic and willing to use social media story extensions to proselytize on behalf of a favorite network series. In the aftermath of the lengthy Writers Guild of America strike of 2007/2008, the networks clamped down on such collaborations and began to reclaim control over their operations, locking themselves back into an aging system of interconnected bureaucracies, entrenched hierarchies, and traditional partners from the past. What's next for the future of the television industry? Stay tuned-or at least online. Contributors: Vincent Brook, Will Brooker, John T. Caldwell, M. J. Clarke, Jonathan Gray, Henry Jenkins, Derek Johnson, Robert V. Kozinets, Denise Mann, Katynka Z. Martínez, and Julie Levin Russo In English PERFORMING ARTS / General bisacsh Interactive television United States Mass media United States Social media United States Television broadcasting United States Fernsehen (DE-588)4016825-6 gnd rswk-swf Zukunft (DE-588)4068097-6 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Fernsehen (DE-588)4016825-6 s Zukunft (DE-588)4068097-6 s 2\p DE-604 Brook, Vincent Sonstige oth Brooker, Will 1970- Sonstige (DE-588)17352849X oth Caldwell, John T. Sonstige oth Clarke, M.J. Sonstige oth Gray, Jonathan Sonstige oth Jenkins, Henry Sonstige oth Johnson, Derek Sonstige oth Kozinets, Robert V. Sonstige oth Mann, Denise edt Mann, Denise Sonstige oth Martínez, Katynka Z. Sonstige oth Russo, Julie Levin Sonstige oth https://www.degruyter.com/isbn/9780813564555 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wired TV Laboring Over an Interactive Future PERFORMING ARTS / General bisacsh Interactive television United States Mass media United States Social media United States Television broadcasting United States Fernsehen (DE-588)4016825-6 gnd Zukunft (DE-588)4068097-6 gnd |
| subject_GND | (DE-588)4016825-6 (DE-588)4068097-6 (DE-588)4143413-4 |
| title | Wired TV Laboring Over an Interactive Future |
| title_auth | Wired TV Laboring Over an Interactive Future |
| title_exact_search | Wired TV Laboring Over an Interactive Future |
| title_full | Wired TV Laboring Over an Interactive Future Denise Mann |
| title_fullStr | Wired TV Laboring Over an Interactive Future Denise Mann |
| title_full_unstemmed | Wired TV Laboring Over an Interactive Future Denise Mann |
| title_short | Wired TV |
| title_sort | wired tv laboring over an interactive future |
| title_sub | Laboring Over an Interactive Future |
| topic | PERFORMING ARTS / General bisacsh Interactive television United States Mass media United States Social media United States Television broadcasting United States Fernsehen (DE-588)4016825-6 gnd Zukunft (DE-588)4068097-6 gnd |
| topic_facet | PERFORMING ARTS / General Interactive television United States Mass media United States Social media United States Television broadcasting United States Fernsehen Zukunft Aufsatzsammlung |
| url | https://www.degruyter.com/isbn/9780813564555 |
| work_keys_str_mv | AT brookvincent wiredtvlaboringoveraninteractivefuture AT brookerwill wiredtvlaboringoveraninteractivefuture AT caldwelljohnt wiredtvlaboringoveraninteractivefuture AT clarkemj wiredtvlaboringoveraninteractivefuture AT grayjonathan wiredtvlaboringoveraninteractivefuture AT jenkinshenry wiredtvlaboringoveraninteractivefuture AT johnsonderek wiredtvlaboringoveraninteractivefuture AT kozinetsrobertv wiredtvlaboringoveraninteractivefuture AT manndenise wiredtvlaboringoveraninteractivefuture AT martinezkatynkaz wiredtvlaboringoveraninteractivefuture AT russojulielevin wiredtvlaboringoveraninteractivefuture |