Transgenerational Marketing: Evolution, Expansion, and Experience
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2020
Cham Springer International Publishing |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XXIII, 298 Seiten) 14 Illustrationen |
| ISBN: | 9783030339265 |
| DOI: | 10.1007/978-3-030-33926-5 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Rajagopal 1957- |
| author_GND | (DE-588)136385303 |
| author_facet | Rajagopal 1957- |
| author_role | aut |
| author_sort | Rajagopal 1957- |
| author_variant | r |
| building | Verbundindex |
| bvnumber | BV046284597 |
| classification_rvk | QP 600 |
| classification_tum | WIR 000 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-33926-5 |
| format | Electronic eBook |
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| id | DE-604.BV046284597 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T15:00:30Z |
| institution | BVB |
| isbn | 9783030339265 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031662177 |
| oclc_num | 1130261030 |
| open_access_boolean | |
| owner | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11 |
| owner_facet | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11 |
| physical | 1 Online-Ressource (XXIII, 298 Seiten) 14 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2020 |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| spellingShingle | Rajagopal 1957- Transgenerational Marketing Evolution, Expansion, and Experience Marketing Innovation/Technology Management Emerging Markets/Globalization Management Industrial management Globalization Markets Generationsbeziehung (DE-588)4441518-7 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4441518-7 (DE-588)4168907-0 |
| title | Transgenerational Marketing Evolution, Expansion, and Experience |
| title_auth | Transgenerational Marketing Evolution, Expansion, and Experience |
| title_exact_search | Transgenerational Marketing Evolution, Expansion, and Experience |
| title_full | Transgenerational Marketing Evolution, Expansion, and Experience by Rajagopal |
| title_fullStr | Transgenerational Marketing Evolution, Expansion, and Experience by Rajagopal |
| title_full_unstemmed | Transgenerational Marketing Evolution, Expansion, and Experience by Rajagopal |
| title_short | Transgenerational Marketing |
| title_sort | transgenerational marketing evolution expansion and experience |
| title_sub | Evolution, Expansion, and Experience |
| topic | Marketing Innovation/Technology Management Emerging Markets/Globalization Management Industrial management Globalization Markets Generationsbeziehung (DE-588)4441518-7 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Innovation/Technology Management Emerging Markets/Globalization Management Industrial management Globalization Markets Generationsbeziehung Marketingmanagement |
| url | https://doi.org/10.1007/978-3-030-33926-5 |
| work_keys_str_mv | AT rajagopal transgenerationalmarketingevolutionexpansionandexperience |