Corporate Diversity Communication Strategy: An Insight into American MNCs' Online Communities and Social Media Engagement
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2020
Cham Springer International Publishing |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (IX, 214 Seiten) 3 Illustrationen |
| ISBN: | 9783030299446 |
| DOI: | 10.1007/978-3-030-29944-6 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 744080 |
|---|---|
| _version_ | 1824554910812733442 |
| any_adam_object | |
| author | Maiorescu-Murphy, Roxana D. |
| author_facet | Maiorescu-Murphy, Roxana D. |
| author_role | aut |
| author_sort | Maiorescu-Murphy, Roxana D. |
| author_variant | r d m m rdm rdmm |
| building | Verbundindex |
| bvnumber | BV046284503 |
| classification_rvk | QP 345 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783030299446 (OCoLC)1130262609 (DE-599)BVBBV046284503 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-29944-6 |
| format | Electronic eBook |
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| id | DE-604.BV046284503 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:59:17Z |
| institution | BVB |
| isbn | 9783030299446 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031662083 |
| oclc_num | 1130262609 |
| open_access_boolean | |
| owner | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11 |
| owner_facet | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11 |
| physical | 1 Online-Ressource (IX, 214 Seiten) 3 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2020 |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| spellingShingle | Maiorescu-Murphy, Roxana D. Corporate Diversity Communication Strategy An Insight into American MNCs' Online Communities and Social Media Engagement Corporate Communication/Public Relations Diversity Management/Women in Business Online Marketing/Social Media Public relations Diversity in the workplace Internet marketing Kommunikationsstrategie (DE-588)4201794-4 gnd Diversity Management (DE-588)7611361-9 gnd Corporate Communication (DE-588)4313131-1 gnd Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)7611361-9 (DE-588)4313131-1 (DE-588)4535905-2 (DE-588)4075092-9 |
| title | Corporate Diversity Communication Strategy An Insight into American MNCs' Online Communities and Social Media Engagement |
| title_auth | Corporate Diversity Communication Strategy An Insight into American MNCs' Online Communities and Social Media Engagement |
| title_exact_search | Corporate Diversity Communication Strategy An Insight into American MNCs' Online Communities and Social Media Engagement |
| title_full | Corporate Diversity Communication Strategy An Insight into American MNCs' Online Communities and Social Media Engagement by Roxana D. Maiorescu-Murphy |
| title_fullStr | Corporate Diversity Communication Strategy An Insight into American MNCs' Online Communities and Social Media Engagement by Roxana D. Maiorescu-Murphy |
| title_full_unstemmed | Corporate Diversity Communication Strategy An Insight into American MNCs' Online Communities and Social Media Engagement by Roxana D. Maiorescu-Murphy |
| title_short | Corporate Diversity Communication Strategy |
| title_sort | corporate diversity communication strategy an insight into american mncs online communities and social media engagement |
| title_sub | An Insight into American MNCs' Online Communities and Social Media Engagement |
| topic | Corporate Communication/Public Relations Diversity Management/Women in Business Online Marketing/Social Media Public relations Diversity in the workplace Internet marketing Kommunikationsstrategie (DE-588)4201794-4 gnd Diversity Management (DE-588)7611361-9 gnd Corporate Communication (DE-588)4313131-1 gnd Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | Corporate Communication/Public Relations Diversity Management/Women in Business Online Marketing/Social Media Public relations Diversity in the workplace Internet marketing Kommunikationsstrategie Diversity Management Corporate Communication Computerunterstützte Kommunikation Multinationales Unternehmen |
| url | https://doi.org/10.1007/978-3-030-29944-6 |
| work_keys_str_mv | AT maiorescumurphyroxanad corporatediversitycommunicationstrategyaninsightintoamericanmncsonlinecommunitiesandsocialmediaengagement |