User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services
Gespeichert in:
| Hauptverfasser: | , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2020
Cham Springer International Publishing |
| Schriftenreihe: | Management for Professionals
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAN01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XXII, 171 Seiten) 59 Illustrationen, 58 Illustrationen (farbig) |
| ISBN: | 9783030298685 |
| ISSN: | 2192-8096 |
| DOI: | 10.1007/978-3-030-29868-5 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 743910 |
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| _version_ | 1806190227924975616 |
| any_adam_object | |
| author | Sand, Felix van de Frison, Anna-Katharina Zotz, Pamela Riener, Andreas 1962- Holl, Katharina |
| author_GND | (DE-588)1128345595 (DE-588)1156807344 |
| author_facet | Sand, Felix van de Frison, Anna-Katharina Zotz, Pamela Riener, Andreas 1962- Holl, Katharina |
| author_role | aut aut aut aut aut |
| author_sort | Sand, Felix van de |
| author_variant | f v d s fvd fvds a k f akf p z pz a r ar k h kh |
| building | Verbundindex |
| bvnumber | BV046284005 |
| classification_rvk | QP 624 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783030298685 (OCoLC)1130285285 (DE-599)BVBBV046284005 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-29868-5 |
| format | Electronic eBook |
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| id | DE-604.BV046284005 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T15:00:30Z |
| institution | BVB |
| isbn | 9783030298685 |
| issn | 2192-8096 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031661585 |
| oclc_num | 1130285285 |
| open_access_boolean | |
| owner | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11 |
| owner_facet | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11 |
| physical | 1 Online-Ressource (XXII, 171 Seiten) 59 Illustrationen, 58 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2020 |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series2 | Management for Professionals |
| spellingShingle | Sand, Felix van de Frison, Anna-Katharina Zotz, Pamela Riener, Andreas 1962- Holl, Katharina User Experience Is Brand Experience The Psychology Behind Successful Digital Products and Services Branding Media Design Economic Psychology Branding (Marketing) Multimedia systems Economics—Psychological aspects Multimediaprodukt (DE-588)4465385-2 gnd Markenpolitik (DE-588)4144679-3 gnd Neuromarketing (DE-588)7601901-9 gnd Benutzerrückmeldung (DE-588)4144481-4 gnd |
| subject_GND | (DE-588)4465385-2 (DE-588)4144679-3 (DE-588)7601901-9 (DE-588)4144481-4 |
| title | User Experience Is Brand Experience The Psychology Behind Successful Digital Products and Services |
| title_auth | User Experience Is Brand Experience The Psychology Behind Successful Digital Products and Services |
| title_exact_search | User Experience Is Brand Experience The Psychology Behind Successful Digital Products and Services |
| title_full | User Experience Is Brand Experience The Psychology Behind Successful Digital Products and Services by Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl |
| title_fullStr | User Experience Is Brand Experience The Psychology Behind Successful Digital Products and Services by Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl |
| title_full_unstemmed | User Experience Is Brand Experience The Psychology Behind Successful Digital Products and Services by Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl |
| title_short | User Experience Is Brand Experience |
| title_sort | user experience is brand experience the psychology behind successful digital products and services |
| title_sub | The Psychology Behind Successful Digital Products and Services |
| topic | Branding Media Design Economic Psychology Branding (Marketing) Multimedia systems Economics—Psychological aspects Multimediaprodukt (DE-588)4465385-2 gnd Markenpolitik (DE-588)4144679-3 gnd Neuromarketing (DE-588)7601901-9 gnd Benutzerrückmeldung (DE-588)4144481-4 gnd |
| topic_facet | Branding Media Design Economic Psychology Branding (Marketing) Multimedia systems Economics—Psychological aspects Multimediaprodukt Markenpolitik Neuromarketing Benutzerrückmeldung |
| url | https://doi.org/10.1007/978-3-030-29868-5 |
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