Managing social media practices in the digital economy:
""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2020]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-706 DE-83 DE-898 URL des Erstveröffentlichers |
| Zusammenfassung: | ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"-- |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781799821878 |
| DOI: | 10.4018/978-1-7998-2185-4 |
Internformat
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| 505 | 8 | |a Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction? | |
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Datensatz im Suchindex
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| contents | Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction? |
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-20T06:01:27Z |
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| isbn | 9781799821878 |
| language | English |
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| spelling | Managing social media practices in the digital economy Shirin Alavi, Vandana Ahuja Hershey, PA IGI Global [2020] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction? ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"-- Information technology / Economic aspects Marketing / Technological innovations Social media / Economic aspects Social media / Social aspects Marketing (DE-588)4037589-4 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Social Media (DE-588)4639271-3 s DE-604 Alavi, Shirin edt Ahuja, Vandana (DE-588)1121705847 edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-7998-2185-4 Erscheint auch als Druck-Ausgabe, softcover 978-1-7998-2186-1 https://doi.org/10.4018/978-1-7998-2185-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Managing social media practices in the digital economy Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction? Information technology / Economic aspects Marketing / Technological innovations Social media / Economic aspects Social media / Social aspects Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4639271-3 (DE-588)4143413-4 |
| title | Managing social media practices in the digital economy |
| title_auth | Managing social media practices in the digital economy |
| title_exact_search | Managing social media practices in the digital economy |
| title_full | Managing social media practices in the digital economy Shirin Alavi, Vandana Ahuja |
| title_fullStr | Managing social media practices in the digital economy Shirin Alavi, Vandana Ahuja |
| title_full_unstemmed | Managing social media practices in the digital economy Shirin Alavi, Vandana Ahuja |
| title_short | Managing social media practices in the digital economy |
| title_sort | managing social media practices in the digital economy |
| topic | Information technology / Economic aspects Marketing / Technological innovations Social media / Economic aspects Social media / Social aspects Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Information technology / Economic aspects Marketing / Technological innovations Social media / Economic aspects Social media / Social aspects Marketing Social Media Aufsatzsammlung |
| url | https://doi.org/10.4018/978-1-7998-2185-4 |
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