Redefining global strategy: crossing borders in a world where differences still matter
Why do so many global strategies fail...despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Massachusetts
Harvard Business Review Press
[2018]
|
| Schlagworte: | |
| Zusammenfassung: | Why do so many global strategies fail...despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy, with a New Introduction. Most economic activity...including direct investment, tourism, and communication...happens locally, not internationally. In this "semi-globalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how...by providing tools for: assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention; tracking the implications of particular border-crossing moves for your company's ability to create value; and creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences...as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.... |
| Beschreibung: | "With a new introduction"...Title page. - Includes bibliographical references and index |
| Beschreibung: | xv, 260 Seiten Diagramme, Karten |
| ISBN: | 9781633696068 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046270367 | ||
| 003 | DE-604 | ||
| 005 | 20240111 | ||
| 007 | t | ||
| 008 | 191125s2018 xxu|||| |||| 00||| eng d | ||
| 010 | |a 017051986 | ||
| 020 | |a 9781633696068 |9 978-1-63369-606-8 | ||
| 035 | |a (OCoLC)1023410542 | ||
| 035 | |a (DE-599)BVBBV046270367 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 |a DE-898 |a DE-1051 | ||
| 050 | 0 | |a HD62.4 | |
| 082 | 0 | |a 658.4/012 |2 23 | |
| 084 | |a QP 305 |0 (DE-625)141851: |2 rvk | ||
| 100 | 1 | |a Ghemawat, Pankaj |d 1959- |0 (DE-588)124156541 |4 aut | |
| 245 | 1 | 0 | |a Redefining global strategy |b crossing borders in a world where differences still matter |c Pankaj Ghemawat |
| 264 | 1 | |a Boston, Massachusetts |b Harvard Business Review Press |c [2018] | |
| 300 | |a xv, 260 Seiten |b Diagramme, Karten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a "With a new introduction"...Title page. - Includes bibliographical references and index | ||
| 520 | |a Why do so many global strategies fail...despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy, with a New Introduction. Most economic activity...including direct investment, tourism, and communication...happens locally, not internationally. In this "semi-globalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how...by providing tools for: assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention; tracking the implications of particular border-crossing moves for your company's ability to create value; and creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences...as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.... | ||
| 534 | |c 2007 | ||
| 650 | 4 | |a International business enterprises |x Management | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Intercultural communication | |
| 650 | 0 | 7 | |a Strategische Planung |0 (DE-588)4309237-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kulturkontakt |0 (DE-588)4033569-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Management |0 (DE-588)4114040-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Management |0 (DE-588)4114040-0 |D s |
| 689 | 0 | 1 | |a Strategische Planung |0 (DE-588)4309237-8 |D s |
| 689 | 0 | 2 | |a Kulturkontakt |0 (DE-588)4033569-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, eBook |z 978-1-63369-607-5 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031648198 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804180713241575424 |
|---|---|
| any_adam_object | |
| author | Ghemawat, Pankaj 1959- |
| author_GND | (DE-588)124156541 |
| author_facet | Ghemawat, Pankaj 1959- |
| author_role | aut |
| author_sort | Ghemawat, Pankaj 1959- |
| author_variant | p g pg |
| building | Verbundindex |
| bvnumber | BV046270367 |
| callnumber-first | H - Social Science |
| callnumber-label | HD62 |
| callnumber-raw | HD62.4 |
| callnumber-search | HD62.4 |
| callnumber-sort | HD 262.4 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 305 |
| ctrlnum | (OCoLC)1023410542 (DE-599)BVBBV046270367 |
| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03403nam a2200493 c 4500</leader><controlfield tag="001">BV046270367</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240111 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">191125s2018 xxu|||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">017051986</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781633696068</subfield><subfield code="9">978-1-63369-606-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1023410542</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046270367</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-1051</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD62.4</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4/012</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 305</subfield><subfield code="0">(DE-625)141851:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ghemawat, Pankaj</subfield><subfield code="d">1959-</subfield><subfield code="0">(DE-588)124156541</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Redefining global strategy</subfield><subfield code="b">crossing borders in a world where differences still matter</subfield><subfield code="c">Pankaj Ghemawat</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, Massachusetts</subfield><subfield code="b">Harvard Business Review Press</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xv, 260 Seiten</subfield><subfield code="b">Diagramme, Karten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"With a new introduction"...Title page. - Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Why do so many global strategies fail...despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy, with a New Introduction. Most economic activity...including direct investment, tourism, and communication...happens locally, not internationally. In this "semi-globalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how...by providing tools for: assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention; tracking the implications of particular border-crossing moves for your company's ability to create value; and creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences...as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy....</subfield></datafield><datafield tag="534" ind1=" " ind2=" "><subfield code="c">2007</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">International business enterprises</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Intercultural communication</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kulturkontakt</subfield><subfield code="0">(DE-588)4033569-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Management</subfield><subfield code="0">(DE-588)4114040-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Management</subfield><subfield code="0">(DE-588)4114040-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kulturkontakt</subfield><subfield code="0">(DE-588)4033569-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, eBook</subfield><subfield code="z">978-1-63369-607-5</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031648198</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV046270367 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:40:08Z |
| institution | BVB |
| isbn | 9781633696068 |
| language | English |
| lccn | 017051986 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031648198 |
| oclc_num | 1023410542 |
| open_access_boolean | |
| owner | DE-1050 DE-898 DE-BY-UBR DE-1051 |
| owner_facet | DE-1050 DE-898 DE-BY-UBR DE-1051 |
| physical | xv, 260 Seiten Diagramme, Karten |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Harvard Business Review Press |
| record_format | marc |
| spelling | Ghemawat, Pankaj 1959- (DE-588)124156541 aut Redefining global strategy crossing borders in a world where differences still matter Pankaj Ghemawat Boston, Massachusetts Harvard Business Review Press [2018] xv, 260 Seiten Diagramme, Karten txt rdacontent n rdamedia nc rdacarrier "With a new introduction"...Title page. - Includes bibliographical references and index Why do so many global strategies fail...despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy, with a New Introduction. Most economic activity...including direct investment, tourism, and communication...happens locally, not internationally. In this "semi-globalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how...by providing tools for: assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention; tracking the implications of particular border-crossing moves for your company's ability to create value; and creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences...as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.... 2007 International business enterprises Management Strategic planning Intercultural communication Strategische Planung (DE-588)4309237-8 gnd rswk-swf Kulturkontakt (DE-588)4033569-0 gnd rswk-swf Internationales Management (DE-588)4114040-0 gnd rswk-swf Internationales Management (DE-588)4114040-0 s Strategische Planung (DE-588)4309237-8 s Kulturkontakt (DE-588)4033569-0 s 1\p DE-604 Erscheint auch als Online-Ausgabe, eBook 978-1-63369-607-5 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ghemawat, Pankaj 1959- Redefining global strategy crossing borders in a world where differences still matter International business enterprises Management Strategic planning Intercultural communication Strategische Planung (DE-588)4309237-8 gnd Kulturkontakt (DE-588)4033569-0 gnd Internationales Management (DE-588)4114040-0 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4033569-0 (DE-588)4114040-0 |
| title | Redefining global strategy crossing borders in a world where differences still matter |
| title_auth | Redefining global strategy crossing borders in a world where differences still matter |
| title_exact_search | Redefining global strategy crossing borders in a world where differences still matter |
| title_full | Redefining global strategy crossing borders in a world where differences still matter Pankaj Ghemawat |
| title_fullStr | Redefining global strategy crossing borders in a world where differences still matter Pankaj Ghemawat |
| title_full_unstemmed | Redefining global strategy crossing borders in a world where differences still matter Pankaj Ghemawat |
| title_short | Redefining global strategy |
| title_sort | redefining global strategy crossing borders in a world where differences still matter |
| title_sub | crossing borders in a world where differences still matter |
| topic | International business enterprises Management Strategic planning Intercultural communication Strategische Planung (DE-588)4309237-8 gnd Kulturkontakt (DE-588)4033569-0 gnd Internationales Management (DE-588)4114040-0 gnd |
| topic_facet | International business enterprises Management Strategic planning Intercultural communication Strategische Planung Kulturkontakt Internationales Management |
| work_keys_str_mv | AT ghemawatpankaj redefiningglobalstrategycrossingbordersinaworldwheredifferencesstillmatter |